With the SEO module of the Reservamos SaaS eCommerce platform, you can improve the positioning of your company on Google.
How can you capitalize on online searches made by travelers and place your company at the top of the search results? It’s important to consider that those who conduct a search through a search engine like Google have the intention to buy. They just need to connect with the most attractive, simple, and secure option. But how can you ensure that your company connects with that digital traveler?
One thing that characterizes our technology, and the development team behind it, is that we are always looking for ways to make the digital channel of your company continue to grow. We achieve this through the technological infrastructure we have created, specialized in your sector.
One of those solutions is the eCommerce platform, which is made up of modules that enhance the digital impact of your online sales channel. And today I want to talk to you about the SEO module.
SEO strategy for the bus sector
SEO (Search Engine Optimization) is essential for online growth because it directly impacts the visibility of a website. The SEO module allows your company to take advantage of organic traffic from travelers who conduct searches on Google, to help position your online sales channel through this high-quality traffic. This way, you can connect that traffic to the available offers of your company.
In addition, these pages are easy and quick to create through an automated system. So, if you decide to launch new destinations and routes, you can generate landing pages and content focused on these destinations and start a search engine positioning from the very beginning. This way, your company can:
Understand the destinations of interest to your travelers based on their searches.
Create 100% personalized landing pages for your company according to the most common routes of your travelers.
Improve website positioning by route without paying for ads. This way, you can reduce advertising costs on search engines.
Attract visitors with a higher likelihood of completing a purchase based on their search intent.
Position your company in the market and increase competitiveness through digital channels.
Through the SEO module of the Reservamos SaaS eCommerce platform, you can optimize your online sales channel. Also, you can strengthen your digital presence, generate trust among travelers, and connect more effectively with all those online searches, which will bring more traffic and conversions.
At Reservamos SaaS, we constantly strengthen our digital infrastructure so that your bus company remains innovative.
A 3 million dollar opportunity for the LatAm bus sector
We had a conversation with Rodrigo Cobo, Executive Director at Talaria, a travel industry expert, and Reservamos Advisor. We discussed various aspects of the ancillary strategy, including its evolution, value, implementation, necessary factors, and new trends for the bus sector.
Based on this discussion, we have compiled a list of 12 essential points for the bus sector:
Ancillary refers to the ability to “unbundle” a product or service, which can help segment customers and understand their needs better. It is not just a tool for increasing revenue, but it can also help improve customer experience.
Assuming what travelers want is a big mistake that can lead to a company’s downfall. Many companies have gone bankrupt due to such assumptions.
Technology played a significant role in the adoption of the ancillary strategy in the 1990s.
“Families tariffs” were created in the late 2000s as a middle ground to meet travelers’ expectations and avoid overloading the service portfolio.
Giving customers the power of choice is the most significant benefit of the ancillary strategy. Companies need to understand their customers deeply, segment them, and increase their revenue.
For companies that are new to the ancillary strategy, it is recommended to start with an eCommerce model before moving on to ancillary merchandising.
Both low-cost and premium models can have an ancillary strategy, and it is unnecessary to have a low-cost model to increase revenue.
The first and last mile of a bus journey is crucial, and it’s advisable to outsource this service.
Interlining is a pioneering technology that can be used to form alliances and shared codes, which can be beneficial for the sector.
Dynamic pricing is the starting point of any ancillary strategy as it increases the company’s competitiveness and reaches.
The future of the ancillary strategy is 1-to-1 personalization or à la carte services.
The ancillary strategy must increase the average value of the transaction. The unbundling strategy must lower ticket costs to allow customers to add extras.
Regarding the industry’s recovery, Rodrigo Cobo is optimistic, especially about domestic travel by bus. He recommends segmenting travelers using customized ancillary strategies, working with experts and technology providers like Reservamos SaaS, and keeping up with industry blogs like Reservamos SaaS and WTTC for ground transportation trends.
About Rodrigo Cobo:
Rodrigo has over 15 years of experience in the tourism and transport sectors. He is the Executive Director of Talaria Marketing, a marketing consultancy agency for companies and tourist destinations.
He started his career at Aeroméxico as the Director of Marketing and Club Premier. He then worked at SABRE as the Director of Marketing, Public Relations, and Business Development, and at Travelocity as the Vice President for Mexico and Latam.
Rodrigo is a recognized entrepreneur, mentor, and philanthropist. He is part of the global organization Endeavor and volunteers for several projects that have an impact on economies in development.
At Reservamos SaaS, we specialize in designing applications with high conversion rates and the best ratings in digital stores.
The most convenient, secure, and efficient way for travelers to purchase their bus tickets is through a mobile application. Our mobile devices have become indispensable in providing seamless user experiences, and the bus sector is no exception.
Leading bus companies in the Mexican market, including IAMSA and Grupo Flecha Amarilla, have applications developed by Reservamos SaaS that currently boast high conversion rates of over 50% and ratings of more than 4.5 stars in digital stores.
With a mobile application, your company can establish strong, enduring relationships with travelers. If you’re still unsure why you need an application, consider the following reasons:
Enhance traveler experience: your travelers will be able to buy tickets more easily and securely, with more payment options.
Personalization and loyalty strategies: you can implement loyalty programs and other initiatives to encourage customers to continue traveling with you.
Gain insights on your travelers: valuable data on traveler habits and behavior will help you improve services and increase competitiveness.
Boost online sales: an app can improve conversion rates, transactions, and additional sales, resulting in cost reduction, process automation, and increased user satisfaction.
What are the benefits of partnering with Reservamos SaaS for app development?
We have extensive experience in designing and developing applications for the bus sector.
We align your bus company’s needs with those of your travelers to design apps that guarantee ratings of over 4.5 stars in app stores.
We excel in interface design and user experience, resulting in attractive, user-friendly apps with conversion rates of over 50%.
Our applications undergo constant maintenance and updates, ensuring seamless user experiences.
We provide advice and support to implement effective strategies that increase the average ticket price, maintain high conversion rates, and build loyalty and trust.
Ready to connect with your travelers more effectively? Take the first step by exploring the innovations that Reservamos SaaS offers to the bus sector. We’re confident that you’ll be amazed at everything we can do for your bus company.
An efficient eCommerce allows you to improve brand positioning, build trust in the industry and attract new customers.
When bus companies consider ways to diversify their sales channels and reach customers of different profiles and generations, the answer is always to go digital. Purchasing habits are changing, and digital travelers are looking for brands they can connect with through their devices.
Having an optimal eCommerce platform allows companies to improve their brand positioning, build trust in the industry, and attract new customers. However, it is no longer enough to have an attractive website; it must also be functional and secure and become one of the most important sales channels as a digital box office is the easiest and cheapest way to sell tickets.
Digitization and data management
Digitization and data management are crucial in this regard. According to Statista, Brazil has the largest number of Internet users in Latin America, with a total of 165 million connected Brazilians, while Mexico ranks second with 96 million online users. Furthermore, Google analyzed Latin American digital travelers in 2022 and found that 93% of people surveyed searched for something related to travel, and 84% saw ads on this topic.
Faced with an increasingly competitive landscape and a more dynamic public than ever, the land transport sector, specifically buses, needs a digital strategy that allows users to transform their information into sales opportunities. “Using the information obtained through digital tools in your business is the best way to stand out because it makes the operation more efficient,” explains Sebastián Gómez, co-founder at Reservamos.
The collected data plays a crucial role and must be analyzed and used to meet and improve the needs of both travelers and the company. Personalization and traveler loyalty are key objectives to generate a better online experience and monetize loyalty. Rodrigo Cobo, executive director of Talaria Marketing and Reservamos Advisor, believes that marketing strategies based on obtaining and analyzing traveler data are what allow for much greater and more successful segmentation.
A company that is 100% offline is no longer 100% competitive
For new generations, it is essential to find their favorite services online, as this is their first source of research. Therefore, a company that has not taken the step towards digitalization loses the opportunity to participate in the decision-making process. According to Statista, Latin America has nearly 300 million eCommerce users.
“The ability to choose and compare between different brands and the mapping of all routes is essential today. It provides a lot of value not only for users but also for healthy competition between the bus companies,” says Javier Valdez, co-founder of MaaS Latam and Communications and Marketing Manager of Endeavor Mexico.
Digital transformation not only helps companies to be more cost-efficient, but it also increases sales and creates loyalty within the tourism industry. It is crucial for any company today, as Sebastián Gómez explains: “Before, entering the digital market was a differentiator; now, it is a fundamental pillar just to be able to compete with the rest.”
Hand in hand with Reservamos SaaS technology, Mexican bus line Primera Plus has launched a Carbon Offset initiative, which allows travelers to offset emissions when purchasing their tickets online. This supports regional projects aimed at conserving forests, generating energy from natural and renewable sources, and more.
Carbon credits are a market mechanism that enables companies to offset their greenhouse gas emissions that they cannot directly reduce. This is an effective means of combating climate change and promoting sustainable practices globally.
In the bus industry, the implementation of carbon credits has a major impact on reducing emissions and encourages more sustainable practices. It also connects the company with travelers who seek alternatives from companies focused on a greener future. A recent report by Comscore found that in Mexico 65% of millennial and centennial consumers desire companies to take a stand on environmental and social values that matter to them.
The Reservamos SaaS development team integrated this initiative into the Primera Plus eCommerce and mobile application, offering travelers a way to mitigate the impact of their trips and contribute to efforts that benefit the planet. The carbon credits are available on the bus line’s eCommerce and in its mobile application.
This initiative has been successful among travelers, especially on routes connecting Mexico City with cities like Querétaro, Guadalajara, León, Celaya, and San Luis Potosí, where users show greater interest in obtaining their carbon offset certificates.
By using technology, the bus sector can better understand its passengers and their interests, thus developing strategies to connect with them.
