AB Testing
With A/B Testing, we know what works best on your eCommerce site.
April 28, 2023

We increase your online sales with the help of the A/B Testing tool on the Reservamos SaaS eCommerce platform.

The Reservamos SaaS development team has integrated a tool into their working methodology that allows them to test the effectiveness of the functionalities developed in production for the eCommerce platform.

Through A/B Testing, the Reservamos SaaS team can monitor and learn which launch implemented on your eCommerce site works better among travelers. This will allow them to analyze user behavior more accurately and make improvements that encourage higher conversion and completed sales.

The A/B Testing tool enabled on the Reservamos SaaS eCommerce platform works for all sales channels of your bus company and will help us validate user behavior toward the functionalities you decide to implement on your digital sales channel. This will allow greater agility and precision in the innovations your company wants to implement, in order to adapt to a more attractive and suitable offer for travelers’ needs.

The main objective of the A/B Testing tool is that our development and product teams can measure and compare each functionality in production, in a segment of the user base of each brand, to know its impact. This way, we identify which one generates significant improvements in the behavior of travelers and an increase in the conversion rate and sales.

With the help of A/B Testing, we perform the following actions:

  • Detailed segmentation to define objectives using the properties and filters available in the analytical module of the eCommerce platform.
  • Integration with metrics and data to obtain historical information about travelers and create more appropriate filters for each measurement.
  • Creation of differentiated experiments for each of the brands.

Through A/B Testing, we work with your bus company to give you direct access to the feedback that travelers provide when navigating your digital sales channel. This way, we can implement functionalities together with the certainty that they will have a positive impact on your travelers.

With the help of Reservamos SaaS technology and our support, your company stays ahead while we help you guarantee more satisfying shopping experiences, adapted to your travelers’ preferences.

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