“Personalization for everyone”, the launch from Reservamos SaaS that highlights the latest updates we have implemented to offer a unique online shopping experience tailored to each traveler..

Our focus on personalization transforms eCommerce into a story that evolves with every search and purchase. In this blog post, we introduce the personalized funnel, an innovation designed to significantly enhance the online bus ticket purchasing experience and seamlessly integrate into each company’s sales channel.

One of the goals that Reservamos SaaS has with the personalized funnel is to minimize the number of clicks needed to make the purchase as quick and simple as possible. This optimization is crucial for improving the user experience, ensuring that our solutions are at the forefront of the bus sector, offering a more intuitive and efficient navigation compared to other companies in the industry that have yet to reach this level of personalization.

The First Step: An Intelligent Search Widget

The journey begins with the search widget, optimized to provide quick and relevant results to travelers. Here are some of the key features:

• Recent Origins Saved: Up to three recent origins are automatically saved, making future searches easier.
• Today and Tomorrow Buttons: With a single click, travelers can search for immediate trips.
• Autocomplete: The autocomplete feature suggests popular destinations, making the search process fast and efficient.

The Second Step: Relevant and Personalized Information

Once the travelers starts their search, our systems highlights the most relevant information for them, based on their needs and preferences, through an analysis performed with Artificial Intelligence:

• Price and Schedule: The new results page brings price and schedule to the forefront, making decision making easier.
• Recommended Trips: Based on previous searches, the funnel learns and suggests personalized options.
• Seat Selection from Results: Travelers can view and choose available seats directly from the results page.

How Did We Create This Funnel?

The creation of this personalized funnel is the result of a user-centered approach and eCommerce best practices. We’ve integrated artificial intelligence to analyze traveler behavior and tailor the experience to their needs and preferences.

• Intelligent Search Widget: Designed to learn from recent and popular searches, offering an intuitive and efficient experience.
• Redesigned Results Page: Focused on providing the key information users need, quick and easily.
• Seat Selection and Pre-Filled Data: Simplifies the purchase process by allowing users to view and select options from the same screen, with passenger details and payment methods already saved.

Benefits for Our Allies

• Increase in Conversion Rate: Personalization in the sales funnel helps guide users more efficiently, reducing cart abandonment and increasing successful purchases.
• Traveler Loyalty: Offering a personalized shopping experience creates a stronger bond with users, which fosters loyalty and increases the likelihood of their return for future purchases.
• Optimization of Marketing Strategy: By analyzing user behavior, brands can identify patterns and trends. This allows them to adjust their marketing campaigns and promotions to maximize effectiveness.
• Increase in Average Ticket Value: Personalization enables brands to offer additional products and services that align with travelers’ preferences, potentially resulting in higher sales and an increase in average ticket value.
• Market Differentiation: By implementing advanced personalization technologies, brands can stand out from the competition, positioning themselves as leaders in innovation within the transportation sector.

Benefits for Travelers

• Enhanced Shopping Experience: Personalization allows travelers to enjoy a smoother shopping experience tailored to their needs, making it easier to search for and select tickets.
• Relevant Recommendations: Travelers receive personalized suggestions based on their preferences and previous searches, saving time and effort in trip planning.
• Greater Transparency in Prices and Schedules: The new results page provides clear and accessible information on prices and schedules, helping travelers make informed decisions quickly.
• Ease of Seat Selection: The ability to view and select seats from the results page enhances the travel experience by allowing travelers to choose the option that best suits their preferences.
• Time Savings: With pre-filled data and a simplified purchase process, travelers can complete their bookings more quickly, resulting in a more efficient and enjoyable experience.

Telling Each Traveler’s Story

At Reservamos AaS, we believe that every traveler has a unique story, and our personalized funnel is designed to tell that story in the most effective way. From the initial search to the final purchase, every interaction is crafted to be more seamless and personalized.

We are proud to be the first ground transportation company to offer a personalized shopping experience, and we are excited to see how this technology will transform the way travelers purchase the bus tickets.