In the dynamic world of ground transportation, competition and efficiency are key aspects to stay ahead. At Reservamos SaaS, we understand the importance of offering technological solutions that enhance the travelers’ experience and, in turn, boost companies’ capabilities. With this commitment in mind, we have developed our latest update on the eCommerce platform: Multi-Brand Offers in a Single eCommerce.
What Do We Mean by “Multi-Brand Offers”?
This new functionality arises in response to a request from Grupo IAMSA, one of our partners, who sought to optimize the presentation of their multiple brands on their digital sales platform.
The main objective is to allow travelers to access all available routes from IAMSA brands (ETN, Costaline, and GHO) from any results page of any of the brands.
This means that, for example, a traveler on the ETN results page can see and select routes from Costaline. Once selected, this feature will redirect them directly to seat selection in Costaline, without having to go through its respective results page, allowing them to continue with the purchase flow in the corresponding funnel. Additionally, if they are accumulating Doters points, these would accumulate in Costaline.
Key Benefits for Travelers
- Convenience and Ease of Use
The ability to view and select routes from different brands from the same eCommerce greatly simplifies the purchase process. The traveler no longer needs to navigate between different websites to find the best travel option. This not only saves time but also improves the user experience.
- Greater Availability of Options
By consolidating the route offerings of several brands on a single results page, travelers have access to a larger number of options. This allows them to compare schedules, prices, and routes more efficiently, ensuring they find the option that best suits their needs and preferences.
- Continuity in the Purchase Process
One of the most notable advantages of this functionality is the ability to continue the purchase flow without interruptions. As mentioned in the example, if a traveler on the ETN results page selects a Costaline route, they will be redirected directly to the seat selection page of the latter, maintaining consistency and fluidity in the purchase process.
- Personalized Recommendations
Despite the integration of multiple brands, our recommended trips functionality will still be present. These recommendations are based on criteria such as route, schedule, and price, ensuring that travelers always receive suggestions that align with their preferences and needs
Benefits for Our Partners
- Maximizing Visibility and Sales
For bus companies, the ability to display all their brands on a single eCommerce platform significantly increases the visibility of their services. This makes it easier for travelers to discover new routes and options, and as a result, increases sales by offering a greater variety from a single access point.
- Strengthening Competitiveness
In a highly competitive market like ground transportation, offering an optimized and diversified shopping experience can be a key differentiator. Companies that implement this functionality can position themselves as leaders in innovation and customer service, attracting and retaining more travelers.
- Advanced Analysis and Personalization
With the consolidation of data from several brands in a single eCommerce, companies can obtain more comprehensive insights into travelers’ preferences and behaviors. This allows for more effective personalization of offers and promotions, improving traveler satisfaction and fostering brand loyalty.
The introduction of “Multi-Brand Offers” functionality on eCommerce platforms enhances the shopping experience for travelers by offering them greater convenience and options and provides bus companies with powerful tools to maximize their sales and operational efficiency.
At Reservamos SaaS, we are committed to continuous innovation and adapting to market needs. If your bus company manages multiple brands in separate eCommerce platforms, we can help you share all your routes on each of your platforms.