We improve the bus ticket purchasing experiences with eCommerce innovation, offering personalized results, optimized seat selection, and payment options.
The search process and purchase flow for travelers are crucial to maximizing sales conversion. That’s why the Reservamos SaaS product team is focused on continuously improving our partners’ eCommerce platforms to enhance the purchase experience and consequently increase bus company sales.
One of the key approaches to this optimization has been investing in eCommerce innovation, focused on providing a personalized experience for each traveler who buys their bus ticket online.
Every update focuses on both the eCommerce platforms’ visual interface (UI) and improving the user experience (UX). These enhancements aim to provide travelers with seamless and effective interactions on digital sales channels, enriching the user experience and increasing conversion rates.
Reservamos SaaS has worked on updates to make the online search and ticket purchase process as simple and efficient as possible. That’s why we’ve redesigned the results page of the eCommerce platform and integrated new labels to highlight schedule and price:
Recommended trips, where the funnel learns from each search and personalizes over time.
Popular trips, based on other users’ searches.
Cheapest and fastest trips.
Additionally, we’ve enabled seat selection and availability directly from the results screen, where users can explore available seats for each schedule.
The updates we’ve added include:
Viewed checkmark, so users know which options they’ve already reviewed.
Customizable options, allow users to add the return trip with a single click.
Passenger data autofill.
Favorite payment method, based on user behavior.
Once the traveler performs a search, our system utilizes AI analysis to highlight the most relevant information based on their preferences. This delivers the following information, which is part of the new updates:
Price and Schedule: The new results page now presents the price and schedule upfront, simplifying travelers’ decision-making process.
Recommended Trips:These are based on previous searches, meaning the funnel learns and suggests personalized options.
Seat Selection from Results: Travelers can view and select available seats directly from the results page.
How does this benefit travelers and bus companies?
Knowing each traveler’s history allows us to create a hyper-personalized and unique experience, where users can choose and purchase their trip more efficiently. This personalization facilitates a smoother and more satisfying purchasing process and strengthens the connection between the traveler and the company’s offerings.
For bus companies, this innovation, in addition to improving the user experience within their eCommerce platforms, also increases conversion rates by providing faster and more efficient navigation. It also helps increase the average ticket value by presenting additional options, such as the possibility of purchasing the return trip, enhancing the overall offering for the user.
Through a robust data architecture, companies can better understand their users, allowing for continuous optimization of the purchase experience on their eCommerce platforms. This strategy boosts customer satisfaction and positions the company as a leader in the competitive travel market.
Before boarding a bus, digital travelers start a search to choose their destination, and compare prices, routes, and schedules, to make sure they select the best option available. According to a study conducted by Comscore, in Mexico alone, 48% of users browse travel sites, and 79% of searches are made through mobile phones.
Anticipating that online search and guaranteeing a suitable, flexible, and dynamic purchasing experience can be the difference between winning or losing a passenger.
But, how to ensure the digital presence of your bus line? In addition to having an eCommerce, it is essential to know the needs of the digital traveler to adopt a solution that is capable of solving them at the right time.
The bridge to connect with digital travelers
ETN Turistar, a Mexican luxury bus line, focused on passenger transportation, parcels, and light messaging, with more than 70 destinations distributed in 23 states of the Mexican Republic, had the challenge of promoting its online channel and connecting with digital travelers, in a more effective way.
Before implementing Reservamos SaaS solutions, ETN Turistar had an eCommerce with low conversion, only 5 out of 100 travelers made a purchase online. In addition, the acceptance of payments through bank cards was at 50%.
Part of providing the most appropriate solution was understanding the frictions in the purchase process, to improve them and ensure an optimal and effective experience for users.
Dynamic eCommerce
The first step was to implement an A/B Test to understand the performance of the brand’s standard sales funnels against the Reservamos SaaS eCommerce solution. That made it possible to comprehend and detect user friction during the shopping experience.
While the standard channel showed a low conversion from visit to purchase and friction in the acceptance of card payments, the eCommerce designed by Reservamos SaaS showed an increase in revenue of +63%.
Based on the results, it was possible to understand the obstacles travelers faced when making an online purchase and create strategies to increase conversion.
In addition, the constant accompaniment by the Reservamos SaaS team made it possible to implement improvements in different areas. From marketing actions: how to optimize the purchase process, and send personalized messages to travelers; to the implementation of repurchase processes; and monitoring of the execution and performance of the strategy.
From this, the Reservamos SaaS eCommerce registered:
75% Payment acceptance with bank cards.
57% Improvement in the purchasing experience.
+27% Increase in transactions and sales.
Through a digital channel that provides an easy, secure, and dynamic purchasing experience, it is possible to grow online and not just at the box office. Since its implementation, ETN Turistar eCommerce has gained more and more strength among its users.
Outlining the path to innovation is possible with experts’ help. With Reservamos SaaS technology, it is easier for you to connect with digital travelers and anticipate their needs, with an assertive, agile, competitive, and friendly service. Contact us to learn more about our technological infrastructure: [email protected]
The search process that digital travelers carry out to choose the best options for their trips requires search engines capable of satisfying the experience and providing the information they need at the right time.
With this in mind, our R&D team carried out a development that will increase conversion, enhance the experience and streamline the bus ticket purchase process.
Some of the improvements:
Smart search suggestions at the click of a button.
Origin and destination result in nanoseconds.
Results by most popular origins and destinations.
These updates have already had an impact with great results:
Increasing sales and reducing chargebacks is possible with Reservamos SaaS eCommerce
Ensuring safe purchases for your eCommerce and the traveler is key for your digital channel growth. During Q1 2022, our clients recorded an average payment acceptance rate of 80%, while the chargeback rate was less than 0.3%.
And how do we achieve these metrics? Boosting digital sales does not have to detonate fraud or chargebacks increase. Reservamos SaaS’s eCommerce solution has an Anti-Fraud Module, with a structure of personalized parameters for the bus sector, according to each brand and territory, to increase payment acceptance and reduce chargebacks.
The growth of your eCommerce will not be limited, and you will see an impact on every aspect of your eCommerce:
Higher conversion.
Reduction in operation costs and payment processing.
Have the most popular payment methods.
Optimization of the user experience in the purchase process.
The Reservamos SaaS value in terms of payments is our experience, the technology we implement to control and measure payment attempts, and the constant monitoring and support for our clients.
At Reservamos SaaS, the eCommerce solution allows you to create and apply promotional coupons. Through this feature, the operations and marketing teams of the bus lines can design strategies to:
Increase traffic on your digital channels.
Boost ticket sales anticipation.
Develop better strategies, and have greater knowledge about the occupation.
Promote strategic destinations linked to different seasonality.
Having self-management and a very easy function to use.
With the advice of the Reservamos SaaS Customer Success area, bus companies have implemented marketing strategies based on digital coupons.
The digital sales channel has become a fundamental piece of companies’ growth in diverse sectors, and the bus industry is no exception. At Reservamos SaaS we constantly team up with our clients to design solutions that allow them to generate a greater impact among their travelers and adapt innovative purchasing experiences.
