Digital channels adapted to travelers
Before boarding a bus, digital travelers start a search to choose their destination, and compare prices, routes, and schedules, to make sure they select the best option available. According to a study conducted by Comscore, in Mexico alone, 48% of users browse travel sites, and 79% of searches are made through mobile phones.
Anticipating that online search and guaranteeing a suitable, flexible, and dynamic purchasing experience can be the difference between winning or losing a passenger.
But, how to ensure the digital presence of your bus line? In addition to having an eCommerce, it is essential to know the needs of the digital traveler to adopt a solution that is capable of solving them at the right time.
The bridge to connect with digital travelers
ETN Turistar, a Mexican luxury bus line, focused on passenger transportation, parcels, and light messaging, with more than 70 destinations distributed in 23 states of the Mexican Republic, had the challenge of promoting its online channel and connecting with digital travelers, in a more effective way.
Before implementing Reservamos SaaS solutions, ETN Turistar had an eCommerce with low conversion, only 5 out of 100 travelers made a purchase online. In addition, the acceptance of payments through bank cards was at 50%.
Part of providing the most appropriate solution was understanding the frictions in the purchase process, to improve them and ensure an optimal and effective experience for users.
The first step was to implement an A/B Test to understand the performance of the brand’s standard sales funnels against the Reservamos SaaS eCommerce solution. That made it possible to comprehend and detect user friction during the shopping experience.
While the standard channel showed a low conversion from visit to purchase, and friction in the acceptance of card payments, the eCommerce designed by Reservamos SaaS showed an increase in revenue of +63%.
Based on the results, it was possible to understand the obstacles travelers faced when making an online purchase, and create strategies to increase conversion.
In addition, the constant accompaniment by the Reservamos SaaS team made it possible to implement improvements in different areas. From marketing actions: how to optimize the purchase process, and send personalized messages to travelers; to the implementation of repurchase processes; and monitoring of the execution and performance of the strategy.
From this, the Reservamos SaaS eCommerce registered:
- 75% Payment acceptance with bank cards.
- 57% Improvement in the purchasing experience.
- +27% Increase in transactions and sales.
Through a digital channel that provides an easy, secure, and dynamic purchasing experience, it is possible to grow online and not just at the box office. Since its implementation, ETN Turistar eCommerce has gained more and more strength among its users.
Outlining the path to innovation is possible with experts’ help. With Reservamos SaaS technology, it is easier for you to connect with digital travelers and anticipate their needs, with an assertive, agile, competitive, and friendly service. Contact us to learn more about our technological infrastructure: [email protected]
The search process that digital travelers carry out to choose the best options for their trips requires search engines capable of satisfying the experience and providing the information they need at the right time.
With this in mind, our R&D team carried out a development that will increase conversion, enhance the experience and streamline the bus ticket purchase process.
Some of the improvements:
- Smart search suggestions at the click of a button.
- Origin and destination result in nanoseconds.
- Results by most popular origins and destinations.
These updates have already had an impact with great results:
- More traffic for purchase conversion.
- Less bounce rate.
- Faster booking process.
Increasing sales and reducing chargebacks is possible with Reservamos SaaS eCommerce
Ensuring safe purchases for your eCommerce and the traveler is key for your digital channel growth. During Q1 2022, our clients recorded an average payment acceptance rate of 80%, while the chargeback rate was less than 0.3%.
And how do we achieve these metrics? Boosting digital sales does not have to detonate fraud or chargebacks increase. Reservamos SaaS’s eCommerce solution has an Anti-Fraud Module, with a structure of personalized parameters for the bus sector, according to each brand and territory, to increase payment acceptance and reduce chargebacks.
The growth of your eCommerce will not be limited, and you will see an impact on every aspect of your eCommerce:
- Higher conversion.
- Reduction in operation costs and payment processing.
- Have the most popular payment methods.
- Optimization of the user experience in the purchase process.
The Reservamos SaaS value in terms of payments is our experience, the technology we implement to control and measure payment attempts, and the constant monitoring and support for our clients.
At Reservamos SaaS, the eCommerce solution allows you to create and apply promotional coupons. Through this feature, the operations and marketing teams of the bus lines can design strategies to:
- Increase traffic on your digital channels.
- Boost ticket sales anticipation.
- Develop better strategies, and have greater knowledge about the occupation.
- Promote strategic destinations linked to different seasonality.
- Having self-management and a very easy function to use.
With the advice of the Reservamos SaaS Customer Success area, bus companies have implemented marketing strategies based on digital coupons.
The digital sales channel has become a fundamental piece of companies’ growth in diverse sectors, and the bus industry is no exception. At Reservamos SaaS we constantly team up with our clients to design solutions that allow them to generate a greater impact among their travelers and adapt innovative purchasing experiences.
Through Fare Classes, your bus company eCommerce adapts to travelers’ needs and allows you to provide an attractive and flexible offer adjusted to the market.
Bus companies have implemented different strategies, using Reservamos SaaS technology to offer adjusted rates to digital travelers. One case is Greyhound teaming with the Reservamos SaaS development team and implementing 3 differentiated rates in its eCommerce for prices and benefits in baggage, ticket changes, and boarding preferences. The fares are Economic, Extra Economic, and Flexible, where the latter is the most beneficial for the traveler.
Another option to implement Rate Classes is through advance purchase. It is the case of Roll & Bits, which has different rates according to the date chosen to travel and seeks to promote anticipated purchases among digital travelers.
Reservamos SaaS technology brings bus companies the essential tools to increase their competitiveness and get attractive options aligned to what digital travelers are looking for in the market.