Primera Plus bus line achieves a 52% conversion rate through its app

Primera Plus bus line achieves a 52% conversion rate through its app

The journey towards box office digitization

With a range of routes throughout central and western Mexico, Grupo Flecha Amarilla faced the challenge of boosting its digital channels and creating a successful omnichannel experience for its Primera Plus bus line.

This challenge also had an important impact on their marketing strategy, since they needed to create a full experience to boost downloads of their application and increase the conversion rate.

The digital leap

With the help of Reservamos Saas technology, in 2018 Primera Plus began its journey towards digitizing its box office. The first step was to carry out an A/B Test to test the performance of the Primera Plus page against the Reservamos SaaS e-commerce solution. This was done by dividing the traffic from the brand’s standard sales funnel and the e-commerce created by Reservamos SaaS by 50%, respectively.

During the A/B Test period, Reservamos SaaS e-commerce doubled the number of transactions starting from the same traffic base. At the end of the test, Primera Plus decided to implement the e-commerce solution, with the aim of strengthening its digital channel and increasing its conversion rate, through an optimized purchase funnel and a friendly user experience. This was reflected in an increase in the volume of transactions by +50% compared to the same period of the previous year.

Based on the good results obtained, at the end of that same year, Primera Plus started a second stage to bring all the functions of its e-commerce and make them available to the mobile devices of its travelers, through the Apps solution from Reservamos SaaS.

This helped Primera Plus to standardize all channels under the same technology, developed exclusively for the bus sector, and maintain control of its digital operation. In addition to offering greater benefits to its travelers, and receiving constant support from the Reservamos SaaS team.

The same experience wherever you are

The biggest challenge for Primera Plus was to offer the same level of purchasing experience both on its website and on the mobile app. In addition, to have the technology that would allow the app to be ranked among the best rated in the industry, both in Android and iOS operating systems.

The Reservamos SaaS team focused on offering the same functionalities, to make the shopping experience for travelers easier, more dynamic, and more flexible. In this way, it was possible to build an omnichannel strategy that allowed the bus line to maintain effective and unique communication with its traveler, through all available platforms.

Starting with the optimization of the shopping experience, the Primera Plus Marketing team focused its communication efforts on promoting the download of the mobile app and thus directing traffic from the website to the app. The performance of the app created by Reservamos SaaS generated an average growth of 70% in apps downloaded for iOS and 35% for Android.

The challenge of connecting with digital travelers

In just two years, Primera Plus went from having an app with a 3.5 rating in app stores to reaching 79% of users who rated the version of the app developed by Reservamos SaaS with five stars. In addition, the recurrence of visits and purchases by the same user over time has been greater through the app; since on average they have more than 100% retention than any other digital channel.

Through the implementation of Reservamos SaaS tools and solutions, the Primera Plus app started with a 26% conversion rate, and as it spread among travelers, it reached a 52% conversion rate.

From the beginning, Primera Plus’s strategy has been focused on taking its traveler to a flexible, dynamic purchasing experience. 

Through technology capable of adapting to their needs, and above all, simplifying processes to give them what the traveler needs so much, the time to enjoy their trip.

Reservamos SaaS is that ally, which helps bus lines to transform the purchasing experience, make it easier and solve travelers’ lives, from the moment they start their search until the end of their trip.

Contact us at [email protected], and let your bus company be part of this digital transformation.

ETN Turistar increased +63% their online sales… in only 3 months!

ETN Turistar increased +63% their online sales… in only 3 months!

Digital channels adapted to travelers

Before boarding a bus, digital travelers start a search to choose their destination, and compare prices, routes, and schedules, to make sure they select the best option available. According to a study conducted by Comscore, in Mexico alone, 48% of users browse travel sites, and 79% of searches are made through mobile phones.

Anticipating that online search and guaranteeing a suitable, flexible, and dynamic purchasing experience can be the difference between winning or losing a passenger.

But, how to ensure the digital presence of your bus line? In addition to having an eCommerce, it is essential to know the needs of the digital traveler to adopt a solution that is capable of solving them at the right time.

The bridge to connect with digital travelers

ETN Turistar, a Mexican luxury bus line, focused on passenger transportation, parcels, and light messaging, with more than 70 destinations distributed in 23 states of the Mexican Republic, had the challenge of promoting its online channel and connecting with digital travelers, in a more effective way.

Before implementing Reservamos SaaS solutions, ETN Turistar had an eCommerce with low conversion, only 5 out of 100 travelers made a purchase online. In addition, the acceptance of payments through bank cards was at 50%.

Part of providing the most appropriate solution was understanding the frictions in the purchase process, to improve them and ensure an optimal and effective experience for users.

Dynamic eCommerce 

The first step was to implement an A/B Test to understand the performance of the brand’s standard sales funnels against the Reservamos SaaS eCommerce solution. That made it possible to comprehend and detect user friction during the shopping experience.

While the standard channel showed a low conversion from visit to purchase, and friction in the acceptance of card payments, the eCommerce designed by Reservamos SaaS showed an increase in revenue of +63%.

Based on the results, it was possible to understand the obstacles travelers faced when making an online purchase, and create strategies to increase conversion.

In addition, the constant accompaniment by the Reservamos SaaS team made it possible to implement improvements in different areas. From marketing actions: how to optimize the purchase process, and send personalized messages to travelers; to the implementation of repurchase processes; and monitoring of the execution and performance of the strategy.

From this, the Reservamos SaaS eCommerce registered:

  • 75% Payment acceptance with bank cards.
  • 57% Improvement in the purchasing experience.
  • +27% Increase in transactions and sales.

Through a digital channel that provides an easy, secure, and dynamic purchasing experience, it is possible to grow online and not just at the box office. Since its implementation, ETN Turistar eCommerce has gained more and more strength among its users.

Outlining the path to innovation is possible with experts’ help. With Reservamos SaaS technology, it is easier for you to connect with digital travelers and anticipate their needs, with an assertive, agile, competitive, and friendly service. Contact us to learn more about our technological infrastructure: [email protected]

A bus ticket open to all possibilities

A bus ticket open to all possibilities

Has it happened to you that you want to pack your bags and escape to your favorite destination for a few days, but you still haven’t defined your entire itinerary? It would be amazing to have the freedom to buy your bus ticket and choose your day and time of return during your trip, right? It is becoming necessary to have flexible options in the face of new travel trends arising from remote work and digital nomads looking for travel options that suit their needs.

Through Reservamos SaaS technology, your eCommerce platform adapts to your digital traveler to provide a dynamic and flexible shopping experience, according to their needs, throughout the purchase process.

With Open Ticket, your digital traveler can choose their destination, select this option and redeem their bus ticket when they decide, without having to go to the box office, in just a few simple steps through the eCommerce.

Open Ticket allows you to:

  • Boost the sale of round tickets.
  • Raise conversion in your sales funnels.
  • Acquire a competitive advantage vs. air travel.
  • Generate greater satisfaction among digital travelers.
  • Make the ticket exchange from the eCommerce.

Adapting to your digital traveler is much easier with Reservamos SaaS technology.

The tool you need to increase your competitiveness and revenue

The tool you need to increase your competitiveness and revenue

Reservamos SaaS provides bus companies with a tool that allows them to analyze their market and promote effective pricing strategies.

A fundamental characteristic of digital travelers is the power technology has given them to analyze the available offer and make much smarter purchasing decisions according to their needs and budget.

Digital sales channels provide travelers an advantage to compare prices, find out about route and schedule options, search for the best option, and access a purchasing experience from any mobile device in just a few clicks. Today more than ever, access to information and analysis of the available options becomes an advantage for travelers when choosing a destination or planning the next vacation.

But what happens when users are better informed about the options available to them than the companies themselves? Being aware that digital travelers today spend more time researching before making a purchase decision, forces bus lines to be one step ahead, to maintain a competitive advantage.

Being present at the right moment of a traveler’s search and offering the correct price at the precise moment can be the difference between acquiring a new passenger or the user choosing another more convenient option.

And while various factors intervene to guarantee optimal purchasing experiences, such as having a dynamic, efficient, and secure eCommerce, as attractive marketing strategies that boost digital sales. There are also fundamental factors, such as price, availability, schedules, and destinations,  that could help bus companies to increase competitiveness and revenue.

Visualize the market behavior

Reservamos SaaS has developed technology solutions that drive the growth of bus lines worldwide to help them connect more effectively with digital travelers.

A key solution for this is the Competitor Monitor, a web tool that allows price analysts, data analysts, operations managers, and sales managers, among other members of the bus company, to visualize and analyze the behavior of the market, making better decisions on pricing strategies and inventory optimization.

The Monitor is a module that is part of BrainPROS, which facilitates the analysis of public market data through technology used in other sectors, such as airlines.

Through this technology, bus companies have updated and automatic market information at their fingertips, such as routes, schedules, capacity, and prices, using Data Science techniques.

With this tool, bus lines can:

  • Optimize and automate market analysis processes and their performance.
  • Understand the demand curve existing on a route and make decisions about inventory, such as openings or schedule changes.
  • Know the average, minimum, and maximum price of a route.
  • Determine price sensitivity among digital travelers.
  • Analyze the evolution of prices and acceptance of different types of services.

The future of smart pricing

The new consumer trends among digital travelers force industries, such as the bus sector, to transform to provide an attractive offer that meets the market needs.

Before, travelers had to adapt to the available tourist offer and the holiday periods. But, technology has meant that trips are no longer anchored only to temporalities nor to the usual tourist destinations. Today digital travelers are looking for everything from short weekend domestic trips to longer stays for digital nomads or people who carry out their work and economic activities remotely. This has prompted the tourism sector to increase its dynamism and abandon flat rates, to adapt to a traveler who has the freedom to move to any destination, at any time.

A great advantage of the Competitor Monitor is that the tool does not require any integration with the technology of the bus company, which enables its use from the beginning, and encourages a data culture among the members of the company by optimizing market analysis.

Some of the lessons that have been observed and that can be highlighted from the use of the tool are:

  • Improvement in the distribution of schedules.
  • Optimization in price variability.
  • Understanding the distribution of supply in the market.
  • Adjustments in the offer according to the market behavior and travelers’ consumption.
  • Fundamentals for making decisions based on data.

By having an overview of market behavior, bus companies can implement recruitment strategies, add discounts, activate promotional coupons, or develop effective marketing strategies that encourage the purchase of tickets. And it also helps reduce costs, personalize the offer, and reach the main goal: ​​increase competitiveness and revenue.

The specialization and experience of Reservamos SaaS allow us to safely accompany the digital transformation of bus companies, increase their revenue and streamline their operations.

Contact us at [email protected] to learn more about the Competitor Monitor.

The smart search engine has arrived!

The smart search engine has arrived!

The search process that digital travelers carry out to choose the best options for their trips requires search engines capable of satisfying the experience and providing the information they need at the right time.

With this in mind, our R&D team carried out a development that will increase conversion, enhance the experience and streamline the bus ticket purchase process.

Some of the improvements:

  • Smart search suggestions at the click of a button.
  • Origin and destination result in nanoseconds.
  • Results by most popular origins and destinations.

These updates have already had an impact with great results:

  • More traffic for purchase conversion.
  • Less bounce rate.
  • Faster booking process.