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Integration without limits. Discover how Reservamos SaaS empowers your eCommerce

Integration without limits. Discover how Reservamos SaaS empowers your eCommerce

Learn about the process of integrating the Doters loyalty program into Primera Plus’s eCommerce.

At Reservamos SaaS, we work day in and day out with our partners to ensure that their eCommerce platforms provide the best digital shopping experience for their travelers. Our technology and product team services bus companies to carry out integrations linked to marketing strategies, aiming to enhance competitiveness and increase sales. One of these projects involves integrating loyalty programs into the eCommerce platforms of bus companies, as it proves to be an excellent option for fostering greater traveler retention.

One of our partners, the Mexican bus line Primera Plus, sought to integrate the Doters loyalty program into its eCommerce platform. The technology and product team at Reservamos SaaS collaborated with both brands to make this possible.

Doters is a loyalty program developed by the Mexican airline Viva, focused on rewarding frequent travelers. Its partners include the airline, as well as ground transportation and financial services. The program has three levels (green, silver, and gold) with different benefits for users.

What is the advantage of having a specialized technology partner in your industry for such integrations? Each integration presents challenges and complexities to consider. In the case of a loyalty program, one of the most crucial factors is adhering to business rules and ensuring that every possible scenario for the traveler is seamlessly fulfilled within the eCommerce platform, without any friction. Reservamos SaaS provided the necessary support and guidance to make this business strategy successful, thus continuing to drive sales and traveler loyalty.

Having a loyalty program within your company’s eCommerce platform offers significant benefits, one of the most important being the ability to encourage more travelers to make their purchases online through your bus company’s direct channels.

For the integration of Doters into Primera Plus’s eCommerce platform, the technology and product team at Reservamos SaaS worked in stages to ensure the success of this integration. This process also involved the app to achieve consistency in service between the web version and the app, ensuring traveler satisfaction regardless of where the purchase is made.

What can travelers do when making a transaction with Doters?

  • Pay with points.
  • Accumulate and pay with points.
  • Pay with points and a credit card.
  • Pay with a credit card and accumulate points.
  • An important point is that ancillaries do not accumulate points, and points cannot be used to pay for any of those additional services.

How can travelers use the loyalty program? Travelers need to log in to use and accumulate their points. Here, the Reservamos SaaS team worked to create informative banners at each stage of the purchase funnel, encouraging login and providing greater clarity to the traveler on how to use points during the transaction. At the end of the purchase, the traveler receives detailed information about their purchase via email, along with information about Doters. Additionally, the digital ticket displays payment information, Doters member number, points used, amount in pesos, and additional Doters information.

Customizing and adapting your eCommerce platform is possible with the right guidance. With the help of our technology, your company has the flexibility to implement strategies that boost sales and strengthen connections with your travelers. Through our development and product team, we provide ongoing support for your initiatives to ensure the digital success of your company.

Receive detailed reports with the price and occupancy history of your market

Receive detailed reports with the price and occupancy history of your market

With the help of BrainPROS, you can gain a deeper understanding of your competitors and your market.

At Reservamos SaaS, we understand that identifying opportunities to grow your sales can be overwhelming. There are various factors to consider, such as price variations in the market, or the occupancy percentage for both your competitors and your routes. The speed at which you react to these changes can be the difference between gaining or losing competitiveness. That’s why we have developed technology to streamline every operational process and help you effectively boost your company’s growth.

BrainPROS is a Revenue Management system capable of answering your market-related questions. Through one of its modules called Smart Alerts and Recommendations, you can schedule notifications to stay updated on real-time price offerings in your market and receive information on rate fluctuations and occupancy on each route, both for your company and your competitors.

An essential feature within this module is the ability to download data from configured alerts in bulk, compiled in an Excel sheet. We have also integrated the option to generate a report so that you can track price changes over time for a specific route and a specific competitor. This way, your company can closely monitor price elasticity and gain a detailed understanding of the impact of price on occupancy.

Through our technology, at Reservamos SaaS, we have specialized in understanding each of your company’s needs and opportunities to grow. That’s why BrainPROS has become a crucial tool for facilitating and streamlining real-time market monitoring and providing you with the necessary information to anticipate and create more effective Revenue Management strategies.

With BrainPROS, your company gains a deeper insight into your competition and the market as a whole, enabling you to make informed decisions to stay ahead.

BrainPROS is the precision your company needs to monitor the market

BrainPROS is the precision your company needs to monitor the market

Set up various types of alerts to stay updated in real-time about changes in your market, and adapt your offerings more agilely.

Monitoring the market and closely following factors such as price changes and occupancy on each route and schedule is crucial for a bus company. Tools that help your operational teams broaden their perspective to design and execute pricing strategies more agilely can be the difference between achieving growth objectives and falling behind. Proper market monitoring is essential to ensure an efficient and profitable operation for your company.

However, undoubtedly, this exercise can be complex and consume a significant amount of time and resources from your team, potentially leading to missed growth opportunities. At Reservamos SaaS, we specialize not only in strengthening your digital sales channels but also in providing the most suitable tools for your company to efficiently and effectively monitor market changes and stay ahead.

The Smart Alerts and Recommendations module, integrated into BrainPROS, our Revenue Management system, allows you to configure various types of notifications for real-time market monitoring. Among its latest features is the option to create alerts for partners within a chosen OTA or Marketplace competitor.

This new feature meets the need to monitor and set alerts for each partner available within an OTA’s website. This way, your company can receive notices about specific price changes and occupancy within a competitor on an OTA. Regardless of how extensive an OTA or Marketplace’s offerings are and how many competitors they include, your company can keep a close eye on each of them.

The precision in real-time data collection and analysis provided by BrainPROS through its various modules is the path to optimize your company’s operational capacity, allowing your teams to focus on identifying opportunities, adjusting prices, and increasing occupancy quickly to meet the changing demands of travelers. With Reservamos SaaS, your company can make more informed decisions and stay one step ahead in an ever-evolving market.

CustomerStories. Roll&Bits and BrainPROS, are the perfect match

CustomerStories. Roll&Bits and BrainPROS, are the perfect match

At Reservamos SaaS, we spoke with Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits, about the significance of revenue management in the bus industry to enhance its profitability and success.

Roll&Bits is a 100% digital ground transportation company that, since 2019, has introduced an innovative and efficient business model, successfully winning over digital travelers by streamlining operational processes to create more appealing travel experiences. Without terminals and with boarding points strategically located in the cities where it operates, Roll&Bits’ digital sales channels provide an opportunity for direct communication with its users.

In Humberto’s words, Roll&Bits, a Reservamos SaaS partner, is described as a tourism tool focused on strengthening people’s mobility between cities by providing a comfortable and secure way to travel. According to Humberto, within the financial sector, the bus industry is one of the most important due to its positioning, driven by digital evolution and its remarkable growth in recent years. This digitization has allowed companies to gain a deeper understanding of travelers’ behavior to tailor their offerings to their needs.

Understanding the digital traveler is crucial today for the success of a bus company. Since the pandemic, we have witnessed how the sector’s evolution, which might have taken five or six years, was accelerated within months. This has led people to seek digital alternatives. Travelers accustomed to visiting a physical office to buy their tickets now make their purchases online. At Roll&Bits, we have created a 100% digital purchasing experience for travelers. Despite opening physical sales points, the majority of people continued to make digital purchases. In our case, 97% of our sales are digital, with only 3% occurring at physical sales points. The benefit of digitization is that it enables us to keep operations running smoothly, positioning us among travelers and adapting to their needs and the current circumstances.

Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits.

Effective revenue management strategies with the help of specialized technology

Humberto has specialized in creating pricing and revenue management strategies for the transportation company Roll&Bits. With the assistance of BrainPROS, our Revenue Management system, Humberto monitors purchase anticipation and brand behavior. This allows him to gain a detailed understanding of the occupancy of their units, identify opportunities to offer additional services, monitor the market, and manage the profitability of each journey.

What I like most about my job is that Roll&Bits allows you to be free. With partners who provide tools like BrainPROS, I have the freedom to develop strategies I know will work best for the business. I can experiment and improve every day; if I make a mistake, I learn from it and move forward. With BrainPROS, I can solidify my strategies with greater confidence, reducing the margin of error, and I can delve deeper and visualize various key aspects. This makes my work enjoyable, challenging, and continuously growing.

Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits.

Pioneers in dynamic pricing implementation

When asked about effective Revenue Management strategies in the industry based on seasons or demand, Humberto emphasized the importance of monitoring the market and seizing opportunities such as peak seasons, events, or activities that can benefit or impact operations. He also highlighted the significance of analyzing the performance achieved and preparing in advance to avoid any pitfalls to maximize the company’s reach.

As one of the first low-cost ground transportation companies, implementing dynamic pricing helped us boost purchase anticipation, and BrainPROS technology enabled us to monitor traveler interest. This way, we can increase the profitability of low-occupancy schedules and assign higher demand value to better-positioned schedules. Today, our travelers plan and anticipate their trips to gain more benefits, giving us an advantage because we can see high occupancy in our units for peak days and hours from the early days of the week. We make people seek us out more. This allows us to closely control the operation and profitability of each journey.

Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits.

Among the allies of Reservamos SaaS, Roll&Bits has been a pioneer in using BrainPROS, our Revenue Management system. This solution has marked a turning point in revenue management and an evolution in the company’s internal operations. Reservamos taught us how to use BrainPROS to have greater control over our pricing strategies. In this process, I have received constant follow-up and guidance from the Reservamos team to make the most of BrainPROS.

The use of BrainPROS has allowed Roll&Bits to optimize and automate internal processes, streamline operations, and perform actions like loading pricing strategies massively and in less time. According to Humberto, before BrainPROS, the pricing load took up to 3 days. Now, with the help of BrainPROS functionalities, it takes only 2 hours, allowing more time for monitoring demand and market behavior. In Humberto’s words: Processes that used to be lengthy and took days to analyze whether they had worked can now be adjusted, and key decisions can be made instantly. With BrainPROS, we can pleasantly surprise travelers and achieve positive internal results. The more information I have at my disposal, the greater my insight and ability to respond quickly and exceed sales targets.

Some of the benefits that BrainPROS has brought to the company’s operations include

  • The ability to load pricing strategies massively, reducing error margins and operational times.
  • Access to daily and specific period revenues.
  • Constant monitoring to assess key metrics performance, such as digital sales, occupancy, and average price tickets.
  • Opportunities to enhance operations, make agile corrections, and increase the average ticket.
  • Daily comparisons and historical data from the last 13 months to evaluate short- medium- and long-term strategies.
  • Setting higher revenue goals and controlling growth to ensure additional income.
  • The ability to create internal income statements with the help of the Dash Center module integrated into BrainPROS.

In just 11 months, Roll&Bits achieved a +77% growth in its average ticket. Since implementing BrainPROS, the company confidently implemented pricing strategies and can experiment without risks, thanks to its monitoring and adjustment features. For Humberto, BrainPROS has been a continuous learning experience. Every day, they surprise me with new functionalities or tools that make my job easier.

Will dynamic pricing be a trend in the bus sector?

Regarding the current challenges in revenue management in the bus industry, Humberto believes that dynamic pricing strategies are the way to maintain a competitive advantage. In addition, digital sales channels allow them to put themselves in the traveler’s shoes, establish direct communication, and make a difference. Roll&Bits is committed to innovation and continuous improvement with the help of technology: We are a young team that understands the needs of travelers. Every day, we research and delve into the needs of travelers to ensure better service.

Effective revenue management allows a company like Roll&Bits to maintain both maximum and minimum prices without affecting the profitability of each journey or the traveler’s wallet. It enables them to analyze their competition and the market, offer attractive dynamic prices to travelers, and ensure a competitive edge. For Humberto, the future of Roll&Bits lies in the company’s ability to take travelers to the very heart of cities at a very low cost. We see great potential in taking travelers where they want to be. For example, we are working to take travelers to their favorite events, from their hometown to the venue, non-stop, pick them up, and return them home, easily, efficiently, and safely.

Future outlook on revenue management in the bus industry

Regarding the future of Revenue Management for bus companies, Humberto recommends that companies adapt to new technologies and changes. Today, travelers seek the best deals and opportunities, and companies need to be prepared to meet that need. The only way to do this is by daring to innovate. Tools like BrainPROS help us grow our businesses, broaden our vision, and provide significant opportunities against the competition. Through the implementation of dynamic pricing, we can enhance the loyalty of our travelers, pamper them, and adapt to what they are looking for. There’s no better traveler than the one who recommends you by word of mouth.

Roll&Bits is a company that entered the technology market at just the right time. With the assistance of specialized technology and the guidance of Reservamos SaaS, it has built a top-tier company with efficient service through its digital sales channels: its website and mobile application, which ensure simple and secure purchases for travelers. They also offer innovative service during boarding. In Humberto’s words: We establish direct communication with travelers and listen to their needs, making us unique in the sector. We rely on our satisfaction surveys to identify growth opportunities, such as new routes and boarding points. We investigate every request from our travelers and constantly seek the common good for all.

Smoother user experiences on your eCommerce with Reservamos SaaS technology

Smoother user experiences on your eCommerce with Reservamos SaaS technology

Unveiling the latest UX innovations in our partner’s eCommerce.

User Experience (UX) is fundamental to the efficiency and success of an eCommerce platform. For bus companies, this aspect is no exception. Today’s digital travelers seek convenience, agility, and security when purchasing their tickets online. An intuitive user interface, a straightforward search process, and smooth navigation translate into traveler satisfaction and, ultimately, increased conversions.

Optimizing UX in an eCommerce platform not only simplifies the purchasing process but also leaves a positive impression on users, encouraging them to return and strengthening their loyalty to bus companies.

At Reservamos SaaS, our development and product team consistently work on initiatives, features, and updates that assist bus companies in providing an optimal digital purchasing experience. Recently, the development team completely revamped the design of search filters in our partner’s eCommerce platforms, significantly enhancing the visualization, selection, and organization of categories, schedules, and travel options, including direct and non-stop routes, as well as pet-friendly travel availability. This results in a much smoother and efficient user experience.

Furthermore, we introduced the “Early Booking Discount” feature in the “Trip Details” link within the search results of our partner’s eCommerce platforms. This offers travelers the option to access reduced fares and encourages advance trip planning.

Through each innovation developed by Reservamos SaaS, we drive the strengthening of our partner’s digital channels to ensure agile, optimal, and secure purchasing experiences. A good user experience not only enhances traveler satisfaction but also maximizes revenue and competitiveness in the land transportation industry, becoming a key factor in the success of companies in this sector.