In Brazil, our goal will be to empower bus companies through technology.

In Brazil, our goal will be to empower bus companies through technology.

The dynamics of the sector are changing. More and more companies understand the importance of having a solid digital strategy. At Reservamos SaaS, we have proposed to attend companies on this journey and to be the ally to promote their digital growth through our technological ecosystem and service.

The bus is one of the means of transport that mobilizes most people in the world, short, medium, and long distances, and ecologically more sustainable for the planet. It is a vital medium in the road arteries between cities and an economic engine. But despite the technological advances we have achieved in recent times, traveling by bus is often synonymous with terminals with crowded ticket offices, long lines, and wasted time.

In 2013, Reservamos set out to take the first steps to promote the digital transformation of this significant sector. And today, through the technological infrastructure we have developed, we have become an ally for bus companies in countries like the United States, Mexico, and Colombia, capable of accelerating that transformation and helping them succeed in a digital economy.

In 2019, my journey as Director of Sales and Global Expansion of Reservamos SaaS began. And from that moment on, I took on the challenge of sharing with more companies in the region the potential that technology offers to improve the experience of traveling by bus. Through Reservamos SaaS solutions, millions of travelers can access much more agile, efficient, and secure digital channels to purchase their bus tickets. And different companies have maintained their leadership in the sector by strengthening their operational teams with adequate tools, which have allowed them to get to know their users better and increase their revenue.

Today this journey brings us to Brazil, the world’s third-largest market for the passenger bus sector, a sector with great potential for innovation and growth that requires support and adequate solutions to connect more directly with its travelers through its digital channels

My challenge as Country Manager of Brazil will be to lead an evolution that we have been promoting in the region, to achieve not only that the sector is digitized and thriving but also that it has the necessary confidence in a world where you can order a coffee from your cell phone and arrives at the door of your house. The first big step to trigger this significant change is data analysis. Data is the new gold, so it is essential to take advantage of all the power information provides and thus improve interaction with travelers.

Having sales channels with high conversion rates allows companies to own their data and learn about user behavior. In this way, they can generate endless strategies in areas such as marketing, communication, operations, and revenue management.

It is no longer about guessing what the traveler needs but being able to know and adapt to their needs and behaviors; to anticipate much more competitive and attractive offers.

The technology and support of Reservamos SaaS is an accelerator for bus companies to maintain control of their brands and implement new features that translate into increased revenue. Only last year our allies had more than 50 million visitors on their digital channels. Almost the total number of inhabitants in cities like São Paulo, Mexico City, and Bogota, combined! Reaching conversions of +50% of visits to purchases. In addition, +10% of completed online purchases through apps developed by Reservamos SaaS for bus companies.

In addition, we have specialized in mitigating obstacles that limit the digital growth of companies, such as guaranteeing payment acceptance rates that exceed 85% and chargeback and fraud rates below 0.4%. Thanks to the understanding and experience of our teams, to develop actions that help shape, anticipate, and optimize each of the implemented tools.

Our intention is not to add another marketplace, which undoubtedly provides alternatives to diversify sales channels; On the contrary, our commitment is to bring the most suitable tools so that the bus companies themselves can innovate at a higher speed, growing their digital channels and better positioning their brands.

At Reservamos SaaS, we are convinced that technology not only represents a growth opportunity for companies. It is also a responsibility to democratize services and satisfy people’s needs more efficiently.

From São Paulo, I will lead this new opportunity for growth and disruption for Reservamos SaaS. Inspired by a sector that I am passionate about and in which I am convinced that our strategic support has much to contribute.

We arrived in Brazil and are ready to be your company’s technological ally! My agenda is open to listening and sharing experiences in this exciting sector.

Technology for the bus sector – Annual Report 2022

Technology for the bus sector – Annual Report 2022

2022 was an important year for Reservamos SaaS. That inspired us to capture in a fun way our achievements with the bus companies that have trusted us, and thanks to the great team we have put together, all specialists and passionate about the sector! And also share with you the new challenges that are coming up. We are very excited!

To do this, we thought of a different way to share our Reservamos SaaS Annual Report 2022. We turned it into a digital journey that you will surely enjoy. Hoping it will be very inspiring for your company.

So, don’t wait any longer to discover everything the Reservamos SaaS ecosystem can do for you and your travelers. And be part of the bus sector’s digital transformation.

In the links below, you will find our report in English, Spanish, and Portuguese. Click on your preferred language, enter your name, and access the report.

Zoom in on the most striking data from last year!

Andrés Sucre is optimistic about the future of tourism

Andrés Sucre is optimistic about the future of tourism

COVID is not the first pandemic that the world has faced, and it will certainly not be the last.

We are pleased to share with you a note created by our CEO – Andrés Sucre, published by Business Venezuela Magazine, where he shares his optimistic perspective on the future of tourism.

It is not news that one of the most affected industries after the pandemic has been the tourism sector. But, despite that reality, I would like to outline five reasons why the tourism industry can offer greater long-term opportunities.

The tourism industry is huge.

In 2019, the annual spending in the tourism industry exceeded 1.4 trillion dollars and came with an average growth during the last five years of 5% annualized, according to Phocuswright. The last quarantines have generated a pent-up demand waiting for the right moment to go out and travel when conditions allow it.

Source: Phocuswright

History shows that travel always returns.

COVID is not the first pandemic that the world has faced, and it will certainly not be the last. And what we have seen in the past is that the tourism industry always recovers after a crisis. Skift published a graph showing the tourism industry’s resilience after pandemics (SARS, MERS, etc.) or economic crises. If history is any indicator of the future, we will have more trips in the years to come!

Source: Skift

Slow but certain recovery

Despite its size and growth “megatrend”, this crisis has been particularly severe for the sector. For this reason, we can estimate that the recovery will be slow. Bain & Co published a report in June 2020 where they estimated a return to pre-crisis travel levels by 2022 in an optimistic scenario and by 2023 in a moderate one. With the return of lockdowns and new strains in recent months, it is more likely that we are looking at a modest recovery scenario.

Source: Bain & Co.

Recovery trends by segment

We can see how the current context benefits certain segments during the demand rebound process: 

  • Domestic destinations will be the first to resume their growth vs. international ones. Travelers have a preference for short distances and road access.
  • The economic impact is beginning to be felt. So we see that cheap trips will have greater demand than those in the luxury segment.
  • Due to the characteristics of COVID, young travelers are going to be the first to venture compared to the senior market.
  • Flexibility in remote work and video conferences reduced the volume of business travel. While vacation trips or visits to the family will continue to see accelerated demand as the pandemic is controlled.

Companies that can invest will benefit.

“Every crisis brings great opportunities.” – According to Einstein. In this case, the pandemic has left a severely weakened tourism industry. The drop in passenger demand, combined with a forced closure of its operations, has reduced sales and therefore, cash flows of all companies in the sector.

The companies that will emerge stronger in the long term will be those that can access capital to invest in their technological structure and health protection processes and gain market share.

If these last years have taught us anything, it is that anything can happen in the short term. Despite this uncertainty for the tourism industry, we have every reason to be optimistic in the sector if we look at the long-term opportunities.

Written by: Andres Sucre

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