Unveiling the latest UX innovations in our partner’s eCommerce.
User Experience (UX) is fundamental to the efficiency and success of an eCommerce platform. For bus companies, this aspect is no exception. Today’s digital travelers seek convenience, agility, and security when purchasing their tickets online. An intuitive user interface, a straightforward search process, and smooth navigation translate into traveler satisfaction and, ultimately, increased conversions.
Optimizing UX in an eCommerce platform not only simplifies the purchasing process but also leaves a positive impression on users, encouraging them to return and strengthening their loyalty to bus companies.
At Reservamos SaaS, our development and product team consistently work on initiatives, features, and updates that assist bus companies in providing an optimal digital purchasing experience. Recently, the development team completely revamped the design of search filters in our partner’s eCommerce platforms, significantly enhancing the visualization, selection, and organization of categories, schedules, and travel options, including direct and non-stop routes, as well as pet-friendly travel availability. This results in a much smoother and efficient user experience.
Furthermore, we introduced the “Early Booking Discount” feature in the “Trip Details” link within the search results of our partner’s eCommerce platforms. This offers travelers the option to access reduced fares and encourages advance trip planning.
Through each innovation developed by Reservamos SaaS, we drive the strengthening of our partner’s digital channels to ensure agile, optimal, and secure purchasing experiences. A good user experience not only enhances traveler satisfaction but also maximizes revenue and competitiveness in the land transportation industry, becoming a key factor in the success of companies in this sector.
With the Competitor Monitor, you can now track occupancy in advance.
Through the Competitor Monitor, we simplify the tracking of your routes and schedules against your market’s performance to help you formulate Revenue Management strategies that enhance occupancy and revenue for your company.
That’s why our BrainPROS development and product team is committed to enhancing and strengthening the Competitor Monitor to make the tracking and analysis of your market’s performance and your company’s performance easier, more efficient, and more accurate.
We recently introduced a new graph called Occupancy Trend, which displays how occupancy has changed from the observation date to 10 days prior.
Now, in addition to having a graph displaying this information, the BrainPROS development and product team has added another graph called Advance Booking Occupancy. This graph enables you to observe how occupancy changes for each schedule and route registered in the Competitor Monitor up to 10 days in the future as the departure date approaches.
This metric makes it easier for your operations team to closely monitor the profitability of each journey and develop strategies to increase sales to achieve the ideal occupancy for each route and schedule.
The Competitor Monitor is the key tool your operations team needs to gain more strategic insight, anticipate your market, and increase revenue.
Driven by the mission to digitize ground transportation, Reservamos has developed a technological ecosystem capable of connecting millions of travelers in a more convenient way.
Reservamos is a Mexican travel tech company, founded in 2014 under the vision of its founders Sebastián Gómez, Andrés Sucre, and Adrián Cuadros, with the goal of driving the digitalization of the bus sector and enhancing the online purchasing experience for travelers, primarily in the LatAm region.
Upon realizing that the e-commerce platforms of companies were underutilized while long lines persisted at bus terminals, Andrés, Sebastián, and Adrián decided to develop specialized technology to strengthen their digital sales channels. With the help of specialized technology, they set out to transform the way bus tickets are sold online and adapt this sector to the new needs of digital travelers.
The Bridge of Communication Between Travelers and the Bus Sector
Reservamos.com is the first major digitalization effort in the bus sector. This platform emerged during a 3-day Hackathon and became the company’s first line of business, leading its founders to discover their mission of digitalizing ground transportation in Mexico.
In 2015, the company achieved its first milestone when Oscar Salazar, Co-Founder and CTO of UBER, decided to invest in Reservamos as an angel investor, along with other renowned professionals. Later, in mid-2016, Reservamos received its first investment round from Thayer Ventures, a leading venture capital firm primarily focused on investing in new travel technology startups with worldwide recognition.
Continuing this growth, in 2017, Reservamos was selected as a Startup Endeavor, and in 2018, it was recognized as one of the Top 25 Travel Startups by Skift, a specialized site in the international travel industry.
Today, Reservamos.com is the leading platform for the sale of ground transportation tickets in Mexico, offering travelers the most comprehensive and straightforward experience of purchasing tickets at the most convenient prices.
With over 85 transport lines, 1,000 available destinations, and 3,000 active routes, Reservamos.com provides the widest range of ground travel options, including air and connecting travel, as well as car rentals and hotel bookings in partnership with AVASA (Hertz, Thrifty, Firefly) and Booking.com, respectively. Thanks to over 1.5 million visits across all its versions (desktop, mobile, and app), Reservamos.com has positioned itself as the most relevant platform in the travel and ground travel segment for the middle class in Mexico, with a particular focus on the young traveling population.
The Technological Ally for Achieving Digital Success
Due to its success in the market and the acceptance of early travelers, in 2018, Reservamos expanded its offering to develop exclusive solutions focused on the bus sector, leading to the creation of a new business line called Reservamos SaaS, which has become the technological partner of bus companies in Latin America. The technological infrastructure of Reservamos SaaS focused on the B2B business, is designed to be the digital ecosystem for any bus company, offering solutions and tools that help businesses optimize their digital sales channels and revenue and operations management. Its goal is to support more bus companies in strengthening their digital presence, enhancing the purchasing experience for digital travelers, and driving innovation and growth in the sector.
The Reservamos SaaS Ecosystem:
eCommerce – The eCommerce platform is technology tailored to the bus company’s digital channel, providing a high conversion rate, an optimized purchase funnel, and a user-friendly and secure interface and user experience.
Apps – Custom app development for each bus company, with the features available from eCommerce and access to various management tools. With ratings of over 4.5 stars in digital stores.
BrainPROS – Revenue Management system that strengthens the performance and operations of bus companies. Through its monitoring and analysis modules, it generates smart pricing recommendations to optimize revenue.
Competitor Monitor – A web-based data science tool that allows you to visualize and analyze market behavior to make better pricing strategies and inventory optimization decisions.
Reservamos SaaS technology has led to a 4X growth in digital sales for partner bus companies through their eCommerce platforms and mobile apps. With this technology, companies in the sector have achieved payment acceptance rates above 84%, with an average chargeback rate of 0.3% and a +60% increase in conversion rates. In addition, it provides an innovative alternative that allows companies to stay up-to-date and aligned with the needs of travelers, who increasingly demand better digital shopping experiences that are agile, effective, and secure. In 2022 alone, Reservamos SaaS partners had more than 50 million visitors on their digital channels. This is nearly the total population of São Paulo and Mexico City combined!
Today, Reservamos SaaS provides technology to the most important passenger land transport brands in Mexico, the United States, Colombia, and Brazil. Its vision is to lead innovation in the bus sector throughout Latin America and bring technology that allows companies to lead digital transformation within their operational areas and maintain control of their businesses in an optimized and growth-assured manner.
Solutions for Corporate Travelers
This business unit of Reservamos focuses on addressing administrative and management needs related to the transportation and activities of corporate partners and the events industry. Through a portfolio of comprehensive and customized solutions, this concierge service helps companies achieve their business objectives, reducing costs associated with travel planning.
Among its services are:
Route management.
Booking and purchase of bus and airplane tickets.
Hotel reservations.
Transportation logistics for events and conferences.
Rental of vans, sprinter vans, and buses.
Private chauffeured transportation.
What makes them unique:
Having a team of dedicated customer service executives capable of providing peace of mind, confidence, and assistance during any corporate journey.
Ability to maintain multiple open and flexible communication channels regarding schedules.
Detailed service information is provided via email and online.
Streamlining procedures with a single report and invoice.
Offering comprehensive customer care, ensuring continuous service, and guaranteeing constant uptime, even in case of incidents.
Expert Voices That Have Become Advisors, Guides, and Investors
Reservamos SaaS has the support of an Advisory Board with experience in various industries and the highest international recognition, which are essential to the company’s vision of becoming the leading provider of travel technology for the bus sector.
Reservamos is the leading travel technology provider that helps bus companies connect with new digital travelers to provide them with a smarter, dynamic, flexible, secure, and efficient shopping experience through solutions that support and drive transformation and growth in the bus, travel, and tourism sectors.
It’s time to take the lead and accelerate your strategies with the help of BrainPROS.
Can you imagine having a command center from which you can visualize your market and the progress of your strategies? With the help of our technology, you can increase your revenue and maintain a high level of competitiveness, all from one place.
BrainPROS, our Revenue Management system, features a module called Inventory. Here, you can see all the configurations active in the routes and terminals you’ve set up in the system for tracking, as well as the behavior of your monitored competitors.
BrainPROS Inventory is like your command center. It displays routes with icons that highlight configured actions and modules you’ve activated in BrainPROS. For example, if you have the Competition Monitor activated on a route to track a competitor’s behavior and performance, an icon indicating this will be displayed on that route. Similarly, another icon will appear when you have configured alerts about your competition. There is one icon for each module: Competition Monitor, Alerts, and Pricing Strategy.
The Inventory Module also displays
A summary, including the number of routes configured in BrainPROS.
The routes and competitors that are being monitored.
Information about the configured pricing strategies.
Based on data science, BrainPROS provides valuable insights for better decision-making, optimizing your operations, and increasing company revenue.
Incorporating specialized technology in the bus sector to connect with more travelers digitally allows access to the analysis of the generated data to delve into user behavior on your own online sales channels, thereby identifying opportunities to enhance competitiveness.
Having control over ticket sales on your own website and access to visitor behavior data in the sales funnel provides valuable insights for creating user acquisition strategies, improving the user experience, crafting personalized marketing campaigns, and optimizing routes and schedules to offer more travel options. Understanding this type of information and combining it with the right metrics tells you whether your efforts are meeting your business objectives.
However, in the land transport sector, online sales have been dominated by marketplaces that drive traffic to their websites and process purchases for multiple bus companies, making behavioral data and metrics unknown to bus companies now trying to regain control of sales on their own websites.
That’s why in this article, we share the metrics and key concepts you should be aware of to create better commercial strategies for online sales. Delving into this kind of information will allow you to make more informed decisions, optimize routes and schedules, and personalize the traveler’s experience.
Furthermore, it facilitates the identification of market trends and changes, allowing companies to remain competitive in a constantly evolving digital environment. By improving operational efficiency, reducing costs, and increasing revenue, this technology becomes a key accelerator for sustainable success in the land transport industry.
Hence the importance of understanding the main eCommerce concepts and making the most of the available information and data 24 hours a day. In this article, we will explore ten essential concepts and their relevance to the business.
Sales Funnel
The sales funnel represents the process a user follows from the moment they visit the website, show interest in a route and schedule, select it, and complete a purchase. Understanding this journey allows you to optimize the sales process.
Traffic
It is the number of users who interact with either the website or mobile application. This traffic represents the flow of potential travelers who explore route offerings, view schedules, and prices, and can become bus ticket buyers. High traffic is essential for the success of an eCommerce platform. Having access to key metrics allows you to create marketing campaigns that attract users who intend to travel, aiming to increase conversion rates.
Interest in Home
It is the homepage of the eCommerce platform. In this initial stage of the purchasing journey, it is possible to track various essential data to understand the origin and behavior of visitors. This includes information about the geolocation of users, tracking of marketing campaigns that attracted the user, identification of referring domains, the preferred search engine of users, and data at the country and regional levels. All of this data is crucial for analyzing and optimizing the performance of online user acquisition campaigns.
Search Engine
Allows visitors to select travel details such as origin and destination, travel date, ticket type, seat selection, passenger information, and payment method selection. There are different steps to complete a purchase depending on business rules. In this part, providing a good user experience is essential, streamlining the process between each step to avoid errors that may cause users to drop off.
Purchase Attempt
Displays options for schedules and service levels available on the selected route. Here, you can analyze when a user performs a search to determine the days of the week or periods of the month when searches are conducted. Additionally, it identifies the most popular days for return trips on a specific route and measures the average travel duration. By combining various reports and data, such as the most sought-after routes and days, you gain a deeper understanding of user behavior, enabling more informed and strategic decision-making.
Passengers Created
Refers to the moment when a user selects a schedule and proceeds to choose their seat during the purchase process. It allows tracking routes with the most purchase attempts in a specific period, as well as visualizing the days and hours when most purchases are made for a specific route. Additionally, it is possible to obtain information about future purchase attempts for a route during a specific time and hour. This provides the opportunity for more precise analysis and strategic planning of the bus fleet, as well as taking additional measures to attract more users if high demand is observed during a particular time.
Payment Attempt
Refers to the stage where users provide personal information such as name, last name, and email to create a passenger profile. This section allows for determining which routes travelers who frequently attempt to make purchases originate from. Calculating the number of passengers included in a single transaction is also possible. This metric can be segmented by route and schedule, providing detailed information about purchase attempts and the number of tickets in each, essential for demand analysis and strategic planning.
Purchase Completed
Indicates that the payment process has been successfully completed, and the traveler has acquired their digital tickets. This metric allows for evaluating demand on different routes and schedules. Additionally, it is possible to track the use of discount codes to determine how many have been redeemed in each purchase and on which specific routes. This facilitates tracking the impact of promotions. Moreover, it allows identifying how many tickets have been purchased for round trips compared to single tickets, which is valuable for encouraging round-trip ticket purchases and increasing the average ticket price per purchase.
Conversion
Refers to when a user successfully completes a transaction and acquires a bus ticket or another related service, such as booking a trip. Conversion is a key indicator of success in eCommerce since it represents the ultimate goal of the company: turning visitors into future travelers. Tracking and optimizing conversion rates are essential to improving the profitability and performance of an eCommerce platform.
Cohorts
Used to create groups of users with similar characteristics, such as repeat buyers, inactive users, and users who do not complete purchases, among others. These metrics help tailor marketing and remarketing strategies and foster traveler loyalty.
Knowing and analyzing these concepts provides a competitive advantage. With constant access to valuable data, any bus company can optimize its strategies and offer travelers a streamlined, simple, and secure purchasing experience.
Prepare to take your business to the next level in the digital world!
