by Beatriz Ladrón | May 16, 2023 | eCommerce, Success Story
At Reservamos SaaS we raised our clients’ payment acceptance rate by +15 points, reaching rates above 80%; while we kept the fraud levels and chargebacks practically at 0%. Do you want to know how we achieved it?
The holiday seasons have once again had significant flows of travelers who are eager to go out and visit their favorite destinations. And now more travelers seek to plan and complete their purchases through the digital sales channel. However, many times we find bus companies afraid to grow their eCommerce due to the challenge of accepting payments and the ability to reduce chargeback levels.
And the big question that arises when peak sales seasons arrive is, how to guarantee safer transactions for both passengers and bus companies. At Reservamos SaaS we achieve two great goals. On the one hand, so far this year the payment acceptance rate has registered a gradual growth, reaching 15 points above the average, while fraud levels have been practically 0%. Even during high season, which usually shows a drop of 3% in the risk acceptance rate compared to the number of transactions, it maintained its growth, minimizing the risks for customers.
How did we do it?
Raising online sales does not have to represent a headache for bus companies. Limiting the digital sales channel growth by fearing high fraud levels and chargebacks is a serious mistake that reduces company competitiveness. Today the market demands greater access to simple purchasing processes and from the comfort of any mobile device.
Two key factors influence achieving safer sales. First, implementing control and measurement tools for payment attempts is required. And the second factor, and perhaps more important, is the experience in the use of these tools.
This experience has allowed us to develop actions such as:
- User profiling.
- Risk control strategies before the high season.
- Creation of personalized error messages for users, which would allow them to know the reason for the failure in a transaction and follow up on it: “Insufficient funds” or “Contact your bank to review your operation”.
In Mexico, the industry-standard payment acceptance rate is below 65%. At Reservamos SaaS we have managed to raise that minimum average above 75%, reaching numbers above 80% and maintaining the percentage of chargebacks at almost 0%.
In Colombia, the average rate also went from 60% to 75%. In this case, in addition to the previously mentioned actions, we improved the funnel with the most used payment method called PSE Avanza. That made it possible to guarantee much safer and more efficient operations.
Market understanding and good risk management are essential when seeking to optimize performance in the digital sales channel.
– Pamela López, Head of Payments & Risk.
At Reservamos SaaS, analyzing and improving every aspect of our eCommerce platform is essential. And the payment stage is essential during the sales funnel, as travelers choose the brands and companies with which they can connect more quickly, easily, and efficiently.
Part of our digital transformation requires having a team and talent capable of knowing and anticipating market behavior and thus proposing innovative solutions that allow us to maintain a strengthening of our clients’ eCommerce, regardless of the level of demand they have. That is why at Reservamos SaaS we have developed a technological infrastructure specially designed so that bus companies can grow their eCommerce and connect with digital travelers through them.
by Beatriz Ladrón | Nov 24, 2022 | Apps, Success Story
The journey towards box office digitization
With a range of routes throughout central and western Mexico, Grupo Flecha Amarilla faced the challenge of boosting its digital channels and creating a successful omnichannel experience for its Primera Plus bus line.
This challenge also had an important impact on their marketing strategy, since they needed to create a full experience to boost downloads of their application and increase the conversion rate.
The digital leap
With the help of Reservamos Saas technology, in 2018 Primera Plus began its journey towards digitizing its box office. The first step was to carry out an A/B Test to test the performance of the Primera Plus page against the Reservamos SaaS e-commerce solution. This was done by dividing the traffic from the brand’s standard sales funnel and the e-commerce created by Reservamos SaaS by 50%, respectively.
During the A/B Test period, Reservamos SaaS e-commerce doubled the number of transactions starting from the same traffic base. At the end of the test, Primera Plus decided to implement the e-commerce solution, with the aim of strengthening its digital channel and increasing its conversion rate, through an optimized purchase funnel and a friendly user experience. This was reflected in an increase in the volume of transactions by +50% compared to the same period of the previous year.
Based on the good results obtained, at the end of that same year, Primera Plus started a second stage to bring all the functions of its e-commerce and make them available to the mobile devices of its travelers, through the Apps solution from Reservamos SaaS.
This helped Primera Plus to standardize all channels under the same technology, developed exclusively for the bus sector, and maintain control of its digital operation. In addition to offering greater benefits to its travelers, and receiving constant support from the Reservamos SaaS team.
The same experience wherever you are
The biggest challenge for Primera Plus was to offer the same level of purchasing experience both on its website and on the mobile app. In addition, to have the technology that would allow the app to be ranked among the best rated in the industry, both in Android and iOS operating systems.
The Reservamos SaaS team focused on offering the same functionalities, to make the shopping experience for travelers easier, more dynamic, and more flexible. In this way, it was possible to build an omnichannel strategy that allowed the bus line to maintain effective and unique communication with its traveler, through all available platforms.
Starting with the optimization of the shopping experience, the Primera Plus Marketing team focused its communication efforts on promoting the download of the mobile app and thus directing traffic from the website to the app. The performance of the app created by Reservamos SaaS generated an average growth of 70% in apps downloaded for iOS and 35% for Android.
The challenge of connecting with digital travelers
In just two years, Primera Plus went from having an app with a 3.5 rating in app stores to reaching 79% of users who rated the version of the app developed by Reservamos SaaS with five stars. In addition, the recurrence of visits and purchases by the same user over time has been greater through the app; since on average they have more than 100% retention than any other digital channel.
Through the implementation of Reservamos SaaS tools and solutions, the Primera Plus app started with a 26% conversion rate, and as it spread among travelers, it reached a 52% conversion rate.
From the beginning, Primera Plus’s strategy has been focused on taking its traveler to a flexible, dynamic purchasing experience.
Through technology capable of adapting to their needs, and above all, simplifying processes to give them what the traveler needs so much, the time to enjoy their trip.
Reservamos SaaS is that ally, which helps bus lines to transform the purchasing experience, make it easier and solve travelers’ lives, from the moment they start their search until the end of their trip.
Contact us at [email protected], and let your bus company be part of this digital transformation.
by Beatriz Ladrón | Nov 24, 2022 | eCommerce, Success Story
Digital channels adapted to travelers
Before boarding a bus, digital travelers start a search to choose their destination, and compare prices, routes, and schedules, to make sure they select the best option available. According to a study conducted by Comscore, in Mexico alone, 48% of users browse travel sites, and 79% of searches are made through mobile phones.
Anticipating that online search and guaranteeing a suitable, flexible, and dynamic purchasing experience can be the difference between winning or losing a passenger.
But, how to ensure the digital presence of your bus line? In addition to having an eCommerce, it is essential to know the needs of the digital traveler to adopt a solution that is capable of solving them at the right time.
The bridge to connect with digital travelers
ETN Turistar, a Mexican luxury bus line, focused on passenger transportation, parcels, and light messaging, with more than 70 destinations distributed in 23 states of the Mexican Republic, had the challenge of promoting its online channel and connecting with digital travelers, in a more effective way.
Before implementing Reservamos SaaS solutions, ETN Turistar had an eCommerce with low conversion, only 5 out of 100 travelers made a purchase online. In addition, the acceptance of payments through bank cards was at 50%.
Part of providing the most appropriate solution was understanding the frictions in the purchase process, to improve them and ensure an optimal and effective experience for users.
Dynamic eCommerce
The first step was to implement an A/B Test to understand the performance of the brand’s standard sales funnels against the Reservamos SaaS eCommerce solution. That made it possible to comprehend and detect user friction during the shopping experience.
While the standard channel showed a low conversion from visit to purchase and friction in the acceptance of card payments, the eCommerce designed by Reservamos SaaS showed an increase in revenue of +63%.
Based on the results, it was possible to understand the obstacles travelers faced when making an online purchase and create strategies to increase conversion.
In addition, the constant accompaniment by the Reservamos SaaS team made it possible to implement improvements in different areas. From marketing actions: how to optimize the purchase process, and send personalized messages to travelers; to the implementation of repurchase processes; and monitoring of the execution and performance of the strategy.
From this, the Reservamos SaaS eCommerce registered:
- 75% Payment acceptance with bank cards.
- 57% Improvement in the purchasing experience.
- +27% Increase in transactions and sales.
Through a digital channel that provides an easy, secure, and dynamic purchasing experience, it is possible to grow online and not just at the box office. Since its implementation, ETN Turistar eCommerce has gained more and more strength among its users.
Outlining the path to innovation is possible with experts’ help. With Reservamos SaaS technology, it is easier for you to connect with digital travelers and anticipate their needs, with an assertive, agile, competitive, and friendly service. Contact us to learn more about our technological infrastructure: [email protected]
