Always looking to improve the booking experience and bring best practices from other industries to the bus sector, our RD team conducted a development that will increase conversion, improve the experience, and fasten the booking process by adding:

1. Promos and highlighted prices, and discounts by importance.

2. Edition of information such as choosing seats, passenger name, and payment information, in a smooth process within the same page. No need to use the navigation buttons.

These improvements have already shown great results such as:

1. Higher traffic to purchase conversion.
2. Less bounce rate and abandonment.
3. Speed up the booking process.
4. Increase sales.

We hope you’ll discover Search Result Optimization effectiveness in growing the conversion in your eCommerce.