ReservamosONE

How ReservamosONE Boosts your Marketing Strategy

May 3, 2024

Written by Ingrid Merlín

Nowadays, many bus companies are missing out on valuable revenue opportunities because they are not leveraging their greatest asset: data. Without a proper data structure, it becomes difficult to understand their travelers, which prevents them from fostering brand loyalty and offering personalized experiences that make them return.

The main challenges include:

  • Different sales channels that are not integrated, creating an inconsistent experience for travelers.
  • Information silos in each department of the company, preventing a comprehensive view of customer behavior.
  • Lack of personalization that limits opportunities to offer additional products (cross-sell) at the right time.

With ReservamosONE, this completely changes. By integrating all channels and intelligently leveraging data, companies can create personalized experiences that increase sales and build strong, long-term relationships with customers. Loyalty is no longer a challenge, but an opportunity that starts with personalization.

Get to Know Each of your Travelers

It’s not just about knowing your market in general, but about knowing each of your travelers individually. ReservamosONE provides detailed information about each user, from their purchase history to their travel preferences, allowing you to offer personalized experiences that increase customer satisfaction and foster brand loyalty.

What is ReservamosONE?

ReservamosONE is an intelligent solution designed for transportation companies to collect, organize, and analyze their travelers’ data in a centralized way. Its main goal is to increase loyalty, improve the personalization of the experience, and ultimately boost sales conversion.

How Does This Solution Work?

ReservamosONE transforms data management and customer service through several key features:

  • Sales channel integration: Connects all customer touchpoints (web, app, ticket offices, etc.) into a centralized platform, ensuring a seamless and consistent experience.
  • Real-time data collection: Captures every traveler interaction immediately, providing real-time insights into their behavior and preferences.
  • Profile unification: Creates a unique profile for each traveler by consolidating all their interaction and purchase data across different channels.
  • Sales funnel analysis: Monitors and analyzes traveler behavior at each step of the funnel, identifying areas for improvement and optimization opportunities.
  • Creation of personalized segments: Uses the collected data to create traveler segments, enabling personalized recommendations and promotions.

Use Cases of ReservamosONE Applied in Marketing Campaigns

Reactivating Inactive Users

Through campaigns across various channels such as email, SMS, and push notifications, ReservamosONE can help companies reactivate inactive users within the last 30 days. This increases customer retention.

Recovering Abandoned Cart Users

ReservamosONE enables sending personalized messages to users who have abandoned their shopping carts, reminding them of the products they left behind and encouraging them to complete their purchase.

Promoting Sales Channels

By identifying users who make purchases through the web to incentivize them to download the mobile application, ReservamosONE can help companies efficiently promote their various sales channels.

Power your Business with ReservamosONE

At Reservamos SaaS, we believe in the power of getting to know your travelers and offering them personalized experiences that make them feel valued and appreciated. With ReservamosONE, bus sector companies can structure and measure their travelers’ interactions, get to know each of them on a deeper level, and unify interaction across all channels.

Join us and discover everything ReservamosONE can do for your bus company.

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