In the dynamic world of e-commerce, every interaction counts. Every click, every purchase, every trip is an opportunity to build strong and stable relationships with users. However, the lack of a solid data structure can result in missed revenue opportunities and a less satisfactory user experience. That’s why at Reservamos SaaS, we have developed ReservamosONE, a comprehensive solution designed to revolutionize how companies in the sector manage their sales and customer loyalty.
Common Challenges in the Bus Sector
Bus companies face a series of unique challenges in the realm of e-commerce. Channel fragmentation, information dispersion across different areas of the company, and lack of personalization for cross-selling are just some of the obstacles hindering business growth and efficiency.
The Key: Unified Sales Channels and Personalization
We believe that ReservamosONE holds the key to overcoming these challenges. It lies in unifying sales channels and implementing effective personalization. Integrating all sales and communication channels is crucial. This approach structures data to enable sustainable trends in the ground transportation industry.
Structure and Measure your Travelers’ Interactions
ReservamosONE helps you structure and measure your traveler’s interactions in real time. This technological solution gathers key data from the moment a user searches for information until they make a purchase. It helps you understand their needs, preferences, and purchasing behaviors.
Get to Know Each of your Travelers
It’s not just about knowing your market in general, but about knowing each of your travelers individually. ReservamosONE provides detailed information about each user, from their purchase history to their travel preferences, allowing you to offer personalized experiences that increase customer satisfaction and foster brand loyalty.
Unify Interaction Across All Channels
Imagine a world where a customer can interact with you through different channels, but you can view them as a single user. With ReservamosONE, this is possible. We unify your travelers’ interaction across all channels, from your website to your mobile app. This allows you to offer a consistent and personalized experience at every touchpoint.
Use Cases of ReservamosONE
Reactivating Inactive Users
Through campaigns across various channels such as email, SMS, and push notifications, ReservamosONE can help companies reactivate inactive users within the last 30 days. This increases customer retention.
Recovering Abandoned Cart Users
ReservamosONE enables sending personalized messages to users who have abandoned their shopping carts, reminding them of the products they left behind and encouraging them to complete their purchase.
Promoting Sales Channels
By identifying users who make purchases through the web to incentivize them to download the mobile application, ReservamosONE can help companies efficiently promote their various sales channels.
Power your Business with ReservamosONE
At Reservamos SaaS, we believe in the power of getting to know your travelers and offering them personalized experiences that make them feel valued and appreciated. With ReservamosONE, bus sector companies can structure and measure their travelers’ interactions, get to know each of them on a deeper level, and unify interaction across all channels.
Join us and discover everything ReservamosONE can do for your bus company.
At Reservamos SaaS, we’re passionate about transforming the digital purchasing experience. That’s why we are committed to providing innovative solutions for travelers. Now, we’re delighted to introduce our latest advancement in collaboration with Primera Plus: ticket delivery via WhatsApp!
Now travelers will receive their bus tickets directly through their favorite messaging app, eliminating the need to search their inbox or print documents.
Here’s everything you need to know about this exciting feature and how it can simplify travel.
How does it work?
The process is simple and efficient. When users make a purchase through the platform, they register their phone number. Once they complete the transaction, we generate their tickets and share the corresponding URL with the bus company through a webhook.
Then, using an integration with their CRM, Primera Plus sends the tickets directly to those WhatsApp numbers. This automated process ensures fast and secure ticket delivery.
Benefits for Travelers
Unparalleled Comfort
WhatsApp is one of the most popular and widely used instant messaging applications in the world. By allowing users to receive their bus tickets directly on this platform, you’re providing a convenient and familiar experience that seamlessly integrates into their daily lives.
Quick Access
With ticket delivery via WhatsApp, travelers can access them anytime, anywhere. They no longer have to sift through hundreds of emails or worry about printing tickets.
This not only improves convenience for them but also streamlines the boarding process and reduces the chances of ticket loss.
Security and Privacy
At Reservamos SaaS, we understand the importance of protecting personal data. That’s why, along with Primera Plus, we opted for a platform like WhatsApp, which offers end-to-end encryption to ensure the security and privacy of tickets during transmission.
This way, travelers can feel at ease knowing that their personal data is protected. They can also trust they will receive their tickets safely and reliably.
Drives Loyalty and Customer Experience
This feature not only simplifies the ticket purchasing process but also significantly enhances travelers’ experience, resulting in happier and more loyal users to the brand, in this case, happier travelers with Primera Plus. By offering a convenient and familiar way to receive tickets, our partners can strengthen their relationship with end-users and differentiate themselves in a competitive market.
Moreover, by integrating into the WhatsApp communication flow, this service provides a seamless experience that reflects the brand’s commitment to excellence in customer service.
At Reservamos SaaS, we take pride in offering technological solutions that not only drive the digitalization of the bus industry but also enhance the lives of travelers.
Ticket delivery via WhatsApp is just one example of how we are constantly innovating to simplify journeys and make every step of the purchasing process a more pleasant experience for each user.
At Reservamos Saas, our goal is to enhance and digitize bus ticket sales. We offer technological solutions that not only increase revenue but also improve the experience for both travelers and bus companies. That’s why we’re excited to introduce our latest innovation: the new results page!
This functionality has a clear focus on simplicity and optimization. Our new results page has been designed to highlight the most relevant information, improving the purchase experience for users.
Now, let’s talk about some of the outstanding features that we’re sure you’ll love:
Enhanced Interface
One of the standout features of our new results page is its improved interface for a more intuitive purchasing experience.
We’ve reimagined the way we present the key information to highlight the most relevant details at the right moment. Schedules, dates, service type, travel duration, and seat availability for people over 65 years old and students are now displayed more clearly and concisely.
This intuitive interface allows travelers to quickly find the information they need to make decisions about their trips.
Terminal Recommendations
We know that convenience is key when it comes to planning bus trips. That’s why we’ve incorporated a terminal recommendation feature, which suggests the most convenient departure and arrival terminals based on each traveler’s location and destination. This feature ensures a smoother and hassle-free travel experience.
Efficient Search Filters
We’ve enhanced the search filter option so that users can refine their results more efficiently. Now, it’s easier than ever to find the perfect trip. This feature matches individual preferences and specific needs more accurately.
Travelers will no longer have to navigate between multiple result pages: with our improved search filters, they will quickly find the perfect option for them.
Elevating the Purchase Experience and Driving Sales Growth
In addition to these new features, we’ve decided to keep elements that have previously been successful. The “next day” buttons and the open ticket feature remain available. They provide users with flexible options when planning their trips.
These changes are just the beginning of our ongoing commitment to improving the purchasing experience for travelers and sales results for bus companies.
At Reservamos SaaS, we understand the importance of collecting and analyzing data to iteratively improve our product. Each update we implement is based on insights gained from travelers and the adaptation of our features to meet the changing needs of the market.
In conclusion, the new results page represents a step forward in our mission to offer cutting-edge technological solutions for the bus sector. We’re excited to share this improvement that we’re sure will optimize sales processes and provide travelers with an exceptional experience.
In the bus sector, competition has increased, and revenue optimization is crucial for the success of companies. To explore the latest trends and best practices in this industry, Reservamos SaaS hosted a webinar in collaboration with Viva Aerobus, titled “Revenue Management: The Value for Companies”.
The webinar featured José Landaeta, Head of Customer Success at Reservamos SaaS, and Félix Velázquez, Director of Ancillary & Revenue at Viva Aerobus, who shared valuable insights on Revenue Management and its impact on the industry.
Industry Context and Challenges for the Bus Industry
The bus industry faces a series of challenges, ranging from competition with other modes of transportation to efficient capacity management and revenue maximization, in a highly dynamic and competitive environment.
In this context, the implementation of effective Revenue Management strategies emerges as a crucial opportunity for bus companies, allowing them to optimize their operations and improve profitability.
The Future of Smart Pricing
During the webinar “Revenue Management: The Value for Companies,” one of the highlighted strategies was the implementation of dynamic pricing. These strategies are based on adjusting prices according to demand and other market factors, which helps attract more travelers and generate higher revenues. José Landaeta and Félix Velázquez emphasized the importance of understanding travelers’ willingness to pay and adapting pricing strategies accordingly.
One of the solutions offered by Reservamos SaaS is BrainPROS, the Revenue Management system that utilizes cutting-edge technology, including machine learning, to analyze historical data in real time and generate intelligent pricing recommendations.
By leveraging advanced monitoring and analysis modules, BrainPROS enables bus companies to create dynamic pricing strategies based on demand, occupancy, and purchase anticipation.
Benefits and Value of Revenue Management
During the session, several benefits were mentioned, as well as the added value that Revenue Management can bring to bus sector companies.
Capturing Missed Opportunities
Revenue Management enables companies to identify and capitalize on opportunities that might otherwise be missed, such as selling last-minute tickets or efficiently managing inventory.
Improving Profitability
By implementing Revenue Management strategies, companies can enhance their profitability by maximizing seat revenue and optimizing bus occupancy.
Demand Anticipation
Data analysis and accurate forecasting enable companies to anticipate travelers’ needs and preferences, facilitating informed decision-making and adaptation to market trends.
Synergy with Technology Providers
Collaborating with specialized technology partners, such as Reservamos SaaS, can help companies avoid the initial outlay associated with implementing internal Revenue Management systems while ensuring access to innovative, cutting-edge solutions.
Strategies for Implementing Revenue Management
The webinar also provided a practical roadmap for companies looking to initiate Revenue Management projects:
Launch of Online Sales
Adopting online sales platforms not only facilitates access to a broader market but also provides valuable data on customer purchasing habits, thus informing pricing strategies and inventory management.
Price-Inventory Discovery
By taking calculated risks and adjusting prices based on inventory availability, companies can maximize revenue and improve operational efficiency.
Selling the last tickets at a higher price can be an effective way to maximize revenue when demand exceeds supply. This strategy, known as “price-inventory,” can help optimize revenue in ticket scarcity situations.
Offer Personalization
In the era of personalization, companies can differentiate themselves and foster customer loyalty by offering personalized deals and prices tailored to individual needs and preferences.
Key Variables in Revenue Management
During the webinar, several key variables were identified that should be taken into account when implementing Revenue Management strategies.
Willingness to Pay Demand
Understanding customers’ willingness to pay for a product or service is crucial for establishing effective pricing strategies and maximizing revenue.
Competitor Prices and Departures
Actively monitoring competitor prices and departures allows companies to quickly adapt to market changes and maintain competitiveness.
Timing and Conversion Price
Identifying optimal times to adjust prices and convert potential customers into actual sales is essential for increasing revenue and ensuring the effectiveness of strategies.
In summary, the webinar provided a deep and insightful understanding of the role of Revenue Management in the bus industry, highlighting the tangible benefits and strategic value that this discipline can bring to companies in terms of revenue optimization, profitability enhancement, and adaptation to changing market demands.
By embracing innovative technologies like BrainPROS and adhering to best practices recommended by experts, bus companies can position themselves for success in an increasingly competitive and dynamic environment.
To conclude, the webinar underscored the importance of collaboration, ongoing innovation, and proactive adaptation as key elements for sustainable success in the bus industry in the digital era.
If you want to learn more about Revenue Management strategies in bus ticket sales, we invite you to watch the full webinar on our YouTube channel. Seize this opportunity to learn from industry experts and take your company to the next level in revenue optimization.
At Reservamos SaaS, we offer innovative technological solutions to empower and digitize bus ticket sales. We are pleased to announce an exciting update on one of our partners’ eCommerce that can change the way your customers travel: Adjacent Seat!
What is an Adjacent Seat?
It’s a revolutionary feature that allows travelers to purchase the seat next to theirs with a special discount, defined by the brand.
This innovative function arises as an initiative from ETN, a premium Mexican company in the bus sector, to provide more flexible and comfortable travel options for passengers, especially those who prefer to have a bit more personal space during their journey.
How is this possible? Imagine being able to travel alone during your trip, enjoying the comfort and privacy that having an additional seat at your disposal offers. With Adjacent Seat, it’s now possible!
Users have the opportunity to reserve an extra seat at a lower cost, thus ensuring an exclusive space during their bus journey.
What are the benefits?
The benefits are manifold and remarkable. Firstly, it offers travelers the opportunity to enjoy a more relaxed and private journey, ideal for those who want to work, rest, or simply enjoy their own space along the way.
Furthermore, by promoting the purchase of an additional seat, this feature has the potential to significantly increase the average ticket per booking, resulting in higher revenues for the associated brands.
How does it work?
Adjacent Seat can be added to each bus company’s website and is automatically activated on the routes indicated by each brand, providing complete independence to enable or disable the service according to the specific needs of each one.
Likewise, only one adjacent ticket per trip per person is allowed, ensuring a comfortable and equitable travel experience for all passengers.
At Reservamos SaaS, we are always committed to innovation and continuous improvement.
With Adjacent Seat, we offer a unique travel experience that redefines comfort and convenience for your travelers.
Don’t miss out on this exciting update and take the travel experience to a new level with Reservamos SaaS!
Optimize your bus ticket sales business with our advanced technological solutions.
