At Reservamos SaaS, we have developed ReservamosONE, an all-in-one solution based on a Data Lake designed to transform how bus companies collect, analyze, and utilize their data.
By acting as a Data Lake, ReservamosONE centralizes information from various sales channels (web, mobile, ticket office), allowing companies to gain a comprehensive view of their customers and operations, understanding their needs, preferences, and purchasing behaviors.
What is a Data Lake?
A Data Lake is a centralized repository that allows for the storage of large amounts of data in its original format, coming from different sources. Unlike traditional databases, a Data Lake does not require data to be structured or classified at the time of storage, making it easier to ingest from various platforms and in different formats. This makes it an ideal tool for companies managing large volumes of data from multiple channels, such as ticket offices, websites, and mobile applications.
The Data Lake allows all this information to be available for analysis at any time. What are the advantages of this? It provides a complete view of each user, from their online interactions to ticket office purchases, and enables companies to develop real-time data-driven personalization strategies.
Why is real-time data visualization important?
Real-time data visualization enables companies to make more informed and quicker decisions. By being able to monitor key metrics in real time, users can identify emerging trends, detect potential issues, and respond quickly to customer needs.
Key Features of ReservamosONE
SDK and Web API for data ingestion
One of the keys to ReservamosONE’s success is its ability to gather data from multiple sources through an SDK and a Web API. This tool allows the solution to integrate with the company’s digital channels, such as mobile applications and web platforms, facilitating real-time data collection, from searches to completed purchases.
Real-time data visualization
A data visualizer is an essential tool for transforming large amounts of data into graphs, tables, and interactive dashboards that allow companies to understand, interpret, and act on the information they collect.
ReservamosONE focuses not only on data collection but also on its analysis and visualization. The solution includes a powerful data visualizer that allows companies to interpret user behavior in real-time. This enables quick, data-driven decision-making as companies can monitor key metrics such as conversion rates, traveler interactions, sales funnel, traveler preferences, and react in time to improve the purchase experience or adjust strategies and marketing campaigns.
Cloud database
A cloud database, like the one used by ReservamosONE, is an infrastructure designed to store, manage, and process large volumes of data efficiently. As its name suggests, it is hosted in the cloud and is accessible from anywhere via the internet, ensuring that the information is always available to be consulted and used by the company.
Cloud databases have the ability to store structured, semi-structured, and unstructured data. This approach allows bus companies to store data from multiple sources, such as physical ticket offices, mobile applications, and websites, in one place, to then deliver them to analysis and visualization tools for interpretation.
User admin
ReservamosONE includes an admin that allows clients to access a dashboard where they can view, filter, and export unified user data from all sales channels. This panel provides the ability to segment information by device type and sales channel, enabling the identification of users who interact across multiple devices.
How is ReservamosONE implemented?
Phase 1. Web/web mobile data ingestion
This phase focuses on collecting data from websites and mobile apps, allowing for a detailed view of user interactions in the digital environment.
Phase 2. Data ingestion from ticket offices (anonymous users)
Next, the ability to collect information from physical ticket offices is incorporated, linking anonymous user data with their behavior across other channels.
Phase 3. Data ingestion from other sales channels
The third phase aims to expand coverage to other sales channels, such as self-service terminals or associated points of sale.
Phase 4. Personalization data available for brands
Finally, in the fourth phase, the collected data is fully available to brands, whether individually or for multiple brands within the same group, facilitating the development of advanced real-time personalization strategies.
Why is ReservamosONE important for bus companies?
The bus sector faces several challenges that require advanced technological solutions like ReservamosONE. Among the most prominent are the following:
Fragmentation of sales channels
Bus companies often use multiple platforms to sell tickets: physical ticket offices, mobile apps, websites. This leads to data fragmentation, preventing a clear view of users and their behavior.
Lack of personalization
Without a data-driven approach, large-scale personalization becomes a challenge. Travelers expect offers and experiences tailored to their individual needs, and companies that fail to meet these expectations risk losing competitiveness.
Lack of proper data analysis
Despite having access to large amounts of data, many companies in the sector do not fully leverage it due to the lack of adequate infrastructure to process and analyze it efficiently.
The Future of Data-Driven Decisions
ReservamosONE emerges as the perfect solution to these challenges. It is a powerful tool that can help bus companies improve their performance and gain a competitive advantage. By unifying data from various sales channels and providing advanced analytics tools, ReservamosONE enables companies to make smarter decisions and offer a better experience to travelers.
Imagine being able to automatically adjust your prices in real-time, based on precise analysis of historical sales data, occupancy, prices, and demand from the last four weeks.
In a market where demand constantly fluctuates, finding the right price at the right moment can make the difference between success and stagnation. This is where our Revenue Management System’s Price Suggestion Module comes into play, the future of intelligent pricing.
What is the Revenue Management System?
Our Revenue Management System is specifically designed to enhance the performance and operations of bus companies. One of its features is the Price Suggestion Module, which uses historical sales data and competitor data combined with advanced technologies to analyze market behavior and provide precise real-time pricing recommendations.
How Does the Price Suggestion Module Work?
The Price Suggestion feature of the Revenue Management System goes beyond simply adjusting prices randomly. It uses historical sales data, competitor information, and other market variables to predict traveler demand and optimize prices accordingly. This data-driven approach ensures that each price suggestion is backed by a solid foundation, maximizing the chances of success.
In addition to suggesting prices and discounts, it also provides recommendations on the amount of tickets that should be offered at that price, helping to balance supply and demand. It also indicates specific dates on which these offers should be made, allowing you to capitalize on sales opportunities during periods of high demand.
The price suggestions module offers different levels of risk tolerance. With options ranging from a conservative to a more aggressive strategy, each client can choose the level that best suits their needs and goals. Across the three levels of risk tolerance (conservative, normal, and aggressive), the same number of tickets is offered, with only the discount applied varying. For example, in a conservative strategy, the maximum discount might be 35%, while in the aggressive strategy (for the same route), this discount could reach up to 60%. It is important to note that these values may vary depending on the available information about competitors and the company’s own sales.
The Revenue Management System presents these recommendations clearly and concisely through its intuitive interface. Here, clients can review the suggestions, analyze potential financial impacts, and make informed decisions about implementing the pricing strategy.
Benefits for Our Partners
Revenue Optimization
By suggesting the right price at the right time, the Price Suggestion feature helps maximize your company’s total revenue. Each recommendation is designed to fully capitalize on sales opportunities, ensuring greater profitability.
Flexibility and Adaptability
Thanks to its focus on dynamic pricing, the Revenue Management System allows you to adjust prices according to market fluctuations and consumer demand. This means your company can quickly respond to changes in market conditions, always maintaining a competitive position.
Client Autonomy
Although this Revenue Management System offers price suggestions based on precise data, it grants the client the freedom to decide. Clients have the opportunity to review the recommendations and activate the strategy they deem most suitable for their business, providing a higher level of control and autonomy.
Real-Time Analysis
The Price Suggestion feature provides advanced tools to monitor and analyze the performance of pricing strategies in real-time. This allows your company to make informed decisions and adjust its approach as needed, maximizing the effectiveness of each action.
Risk Reduction
By relying on historical data and predictive analysis, price suggestions are backed by solid scientific foundations. This helps reduce the risks associated with pricing decisions, ensuring that each decision is supported by a careful evaluation of market conditions.
A Solution Tailored to Market Needs
Revenue Management is a key strategy for maximizing revenue in industries where demand fluctuates and the product is perishable. With the Price Suggestion Module, you can fully capitalize on every opportunity, from last-minute ticket sales to optimizing the occupancy of your buses.
In addition, this feature enhances profitability and facilitates informed decision making. By anticipating demand and adjusting prices accordingly, you’ll always be one step ahead, leading the market with a competitive and attractive offer for your customers.
Synergy with Cutting-Edge Technology
Our Revenue Management System is not just a tool; it’s your strategic partner. Artificial Intelligence enables the system to continuously learn from data, suggesting price changes that adapt to market conditions in real-time.
This ability to quickly adapt allows you to react to the market and, in turn, lead it, optimizing your revenue and minimizing the risk of lost sales or potential income.
The Future of Dynamic Pricing is Here
The Price Suggestion Module from Reservamos SaaS is an evolution in how you manage your revenue. With an automated, efficient solution tailored to market demands, we provide you with the tools you need to keep your company at the forefront.
Ready to take your pricing strategy to the next level?
Customer service is a crucial factor in providing a satisfying experience. That’s why at Reservamos SaaS, we have developed a WhatsApp-integrated Chatbot designed not only to answer questions but also to act as a personal assistant that facilitates interaction between brands and their travelers, elevating the level of service within each bus company’s eCommerce platform.
What is the Reservamos SaaS’ Chatbot and How Does it Work?
The Reservamos SaaS’ Chatbot integrates directly with WhatsApp and on the eCommerce of each company, allowing travelers to search for trips and receive real-time assistance.
Using natural language, travelers can inquire about schedules, prices, and availability—all with a simple message, asking questions like:
“I want to travel from Mexico City to Puebla tomorrow.”
“What bus lines depart tomorrow from Guadalajara to Mexico City?”
“I made a purchase, but I haven’t received my tickets.”
With these simple phrases, the Chatbot can respond and start a conversation to address their most common questions, as well as provide direct links for making purchases. As simple as it seems!
Benefits for Bus Companies and their Customer Service Teams
24/7 Support: The Chatbot is available around the clock, meaning travelers can access information and assistance at any time, increasing customer satisfaction.
Cost Reduction: Automating customer service helps reduce operational costs, allowing brands to optimize resources and focus on key business areas.
Quick Responses: The Chatbot provides instant answers to frequently asked questions, speeding up the service process and enhancing the overall traveler experience.
Personalized Interactions: By creating user profiles, the Chatbot can personalize responses and recommendations, tailoring them to each traveler’s individual preferences.
Data Analysis: With interaction metrics reports, brands can better understand travelers’ needs and behaviors, making it easier to make strategic decisions.
Benefits for Travelers
Friendly and Natural Interaction: The Chatbot is designed to offer a conversational experience, making each interaction feel more personal and less mechanical.
Instant Access to Information: Travelers can get real-time answers to their questions, reducing frustration and improving efficiency in the purchasing process. Additionally, travelers can request the Chatbot to respond in their preferred language.
Easy Purchase Process: With the option to receive a direct purchase link, travelers can quickly and easily complete their booking, all from WhatsApp.
Personalized Assistance: From resending digital tickets to providing information on available services, the Chatbot is equipped to efficiently handle all traveler inquiries.
How Did the Chatbot Come About?
The creation of the Chatbot was driven by a deep understanding of our partners’ functionalities and our travelers’ needs. In collaboration with our partners in Mexico, we have gathered data that has allowed us to refine its performance, ensuring a tool that truly enhances the traveler experience.
The Reservamos SaaS’ Chatbot represents a significant advancement in customer service within the land transportation sector. By integrating this functionality into your eCommerce, you will not only improve your travelers’ purchasing experience but also optimize your business operations. It’s time to take the next step toward digitalization and personalized service!
“Personalization for everyone”, the launch from Reservamos SaaS that highlights the latest updates we have implemented to offer a unique online shopping experience tailored to each traveler..
Our focus on personalization transforms eCommerce into a story that evolves with every search and purchase. In this blog post, we introduce the personalized funnel, an innovation designed to significantly enhance the online bus ticket purchasing experience and seamlessly integrate into each company’s sales channel.
One of the goals that Reservamos SaaS has with the personalized funnel is to minimize the number of clicks needed to make the purchase as quick and simple as possible. This optimization is crucial for improving the user experience, ensuring that our solutions are at the forefront of the bus sector, offering a more intuitive and efficient navigation compared to other companies in the industry that have yet to reach this level of personalization.
The First Step: An Intelligent Search Widget
The journey begins with the search widget, optimized to provide quick and relevant results to travelers. Here are some of the key features:
Recent Origins Saved: Up to three recent origins are automatically saved, making future searches easier.
Today and Tomorrow Buttons: With a single click, travelers can search for immediate trips.
Autocomplete: The autocomplete feature suggests popular destinations, making the search process fast and efficient.
The Second Step: Relevant and Personalized Information
Once the travelers starts their search, our systems highlights the most relevant information for them, based on their needs and preferences, through an analysis performed with Artificial Intelligence:
Price and Schedule: The new results page brings price and schedule to the forefront, making decision making easier.
Recommended Trips: Based on previous searches, the funnel learns and suggests personalized options.
Seat Selection from Results: Travelers can view and choose available seats directly from the results page.
How Did We Create This Funnel?
The creation of this personalized funnel is the result of a user-centered approach and eCommerce best practices. We’ve integrated artificial intelligence to analyze traveler behavior and tailor the experience to their needs and preferences.
Intelligent Search Widget: Designed to learn from recent and popular searches, offering an intuitive and efficient experience.
Redesigned Results Page: Focused on providing the key information users need, quick and easily.
Seat Selection and Pre-Filled Data: Simplifies the purchase process by allowing users to view and select options from the same screen, with passenger details and payment methods already saved.
Benefits for Our Allies
Increase in Conversion Rate: Personalization in the sales funnel helps guide users more efficiently, reducing cart abandonment and increasing successful purchases.
Traveler Loyalty: Offering a personalized shopping experience creates a stronger bond with users, which fosters loyalty and increases the likelihood of their return for future purchases.
Optimization of Marketing Strategy: By analyzing user behavior, brands can identify patterns and trends. This allows them to adjust their marketing campaigns and promotions to maximize effectiveness.
Increase in Average Ticket Value: Personalization enables brands to offer additional products and services that align with travelers’ preferences, potentially resulting in higher sales and an increase in average ticket value.
Market Differentiation: By implementing advanced personalization technologies, brands can stand out from the competition, positioning themselves as leaders in innovation within the transportation sector.
Benefits for Travelers
Enhanced Shopping Experience: Personalization allows travelers to enjoy a smoother shopping experience tailored to their needs, making it easier to search for and select tickets.
Relevant Recommendations: Travelers receive personalized suggestions based on their preferences and previous searches, saving time and effort in trip planning.
Greater Transparency in Prices and Schedules: The new results page provides clear and accessible information on prices and schedules, helping travelers make informed decisions quickly.
Ease of Seat Selection: The ability to view and select seats from the results page enhances the travel experience by allowing travelers to choose the option that best suits their preferences.
Time Savings: With pre-filled data and a simplified purchase process, travelers can complete their bookings more quickly, resulting in a more efficient and enjoyable experience.
Telling Each Traveler’s Story
At Reservamos AaS, we believe that every traveler has a unique story, and our personalized funnel is designed to tell that story in the most effective way. From the initial search to the final purchase, every interaction is crafted to be more seamless and personalized.
We are proud to be the first ground transportation company to offer a personalized shopping experience, and we are excited to see how this technology will transform the way travelers purchase the bus tickets.
Efficiency and communication are fundamental to ensuring safe and satisfying journeys. In this regard, Reservamos SaaS has taken a step forward with the launch of BusTracker, a comprehensive solution designed to optimize and digitize bus ticket sales while maintaining (and improving) communication between the operations center, drivers, and passengers; it achieves all of this through three key components: Admin, Driver App, and WhatsApp Messaging.
Admin: The Operational Brain of BusTracker
Admin stands as the operational core of BusTracker, providing bus companies with an intuitive web platform for centralized route management and communication with drivers and passengers.
Its standout features include:
Route Management: All routes are loaded and ready to be supervised in real-time.
Proactive Communication: Configuration of messages to keep passengers informed during the trip, ensuring a smooth experience.
Comprehensive Support: Real-time assistance to solve on-route issues, from traffic and mechanical problems to emergencies like unruly passengers and more.
Crucial Notifications: Alerts about road conditions and other eventualities affecting the service.
Vehicle Inventory: Allows precise control over the status and location of the company’s vehicles.
Driver Management: Drivers download the Driver App and their access credentials are configured from Admin.
These features not only improve operational efficiency by facilitating trip planning and monitoring but also enhance the safety and well-being of both drivers and passengers, ensuring smooth and trouble-free management and improving emergency response.
Driver App: The Essential Tool For Drivers
For drivers, the Driver App is an indispensable tool for on-route efficiency. Available on Google Play, it facilitates trip management and direct communication with the operations center. Its features include:
Secure Login: Protected access through credentials created in Admin, ensuring information security.
Trip Information: Complete details of the current and future trips, allowing effective planning and improving operational efficiency.
Communication with Passengers: Sending pre-configured and last-minute messages from Admin to keep passengers informed and enhance their travel experience.
Assistance Request: Quick options to request help for any eventuality on the route.
Real-Time Notifications: Receiving alerts about changes in trip conditions.
The app allows drivers to offer safe and efficient service, improving passenger satisfaction and, consequently, the company’s satisfaction.
WhatsApp Messaging: Direct and Effective Communication with Passengers
The integration of WhatsApp Messaging further expands BusTracker’s communication capabilities, allowing direct interaction with passengers before, during, and after the trip. Its benefits include:
Real-Time Updates: Instant notifications about the trip status and possible delays, reducing passenger uncertainty.
Passenger Support: Quick responses to queries and direct assistance from a familiar and accessible platform like WhatsApp.
Passenger Loyalty: Maintaining long-term relationships, improving passenger satisfaction and loyalty.
This tool not only enhances the customer experience by offering a fast and accessible communication channel but also strengthens the company’s efficiency in resolving issues in the best possible way.
Transform your Operation with BusTracker Today
BusTracker by Reservamos SaaS is redefining the standard in the passenger transportation industry by offering a comprehensive solution that connects every trip efficiently and safely. From centralized management in Admin, through the operational efficiency of Driver App, to direct communication via WhatsApp with passengers, each component is designed to optimize operations and improve the user experience.
Discover how BusTracker can transform your bus company by improving efficiency, safety, and passenger satisfaction.
