Reservamos SaaS Reservations optimizes sports club ticket sales with proprietary eCommerce, data intelligence, and smart pricing, improving loyalty and your revenue.
In the world of sports, fans’ passion for their team goes beyond the simple enjoyment of the game; it is a deep emotional connection, from buying a jersey to finding the best seats to support a team. But is there a way to go beyond that and understand every important moment for a fan in detail and enhance their experience?
Digitizing the ticketing process is essential to strengthen this relationship and, at the same time, improve the club’s operational efficiency and revenue.
Reservamos SaaS offers an integrated ecosystem combining data, an eCommerce platform, and a smart pricing system. These solutions not only enable clubs to digitize their sales process, but also give them the ability to personalize their fans’ shopping experience, send messages to incentivize ticket purchases and sales, and offer special pricing based on individual fan behavior.
Below, we explore how the Reservamos SaaS ecosystem can evolve a sports club’s sales strategy.
Incentivize seat rentals with a proprietary secondary marketplace
One of the most interesting innovations offered by the Reservamos SaaS ecosystem is the ability for clubs to enable their season ticket holders and fans the option to rent, in a more secure way, the seats they will not use during the season, through the club’s official channel.
This provides greater flexibility for fans, and also helps the club maintain control over occupancy, illegal resale, exorbitant price increases and fraud prevention.
For example, a season ticket holder, who is unable to attend a match, can rent his seat without worrying about possible fraud or non-compliance. The club’s eCommerce platform guarantees the authenticity of transactions. Likewise, fans can rest assured that the tickets are legitimate and confirmed by the club.
With the help of Reservamos SaaS, the club can use this information to adjust its pricing strategies and improve the overall experience.
Implement smart pricing strategies
The Reservamos SaaS ecosystem enables sports clubs to adopt smart pricing strategies for their games. Based on game and fan behavior, such as purchase history, frequency of game attendance and level of participation in club activities, clubs can adjust ticket prices to maximize revenue, while offering added value to more loyal fans with different purchasing power.
For example, a fan who has attended one or two games during the season might receive an exclusive discount to encourage him or her to attend the next game; another case might be a fan who has historically purchased at the box office, who might be encouraged to make his or her next purchase online to get more information from him or her. This approach not only helps increase sales but also strengthens the relationship between the club and its fans.
Club and fan benefits
The integration of the Reservamos SaaS ecosystem offers significant benefits for both the sports club and its fans. For the club, the digitization of the sales process and the personalization of the buying experience translates into: 1) increased revenue; 2) greater operational efficiency; and 3) greater control over the relationship with the fan. In addition, access to detailed data allows the club to make more informed decisions and tailor its marketing strategies to attract more fans.
On the other hand, fans benefit from a more personalized shopping experience with greater benefits. They can buy and rent tickets reliably, receive offers and promotions tailored to their preferences, and enjoy special promotions and pricing. All of this contributes to greater fan satisfaction and a stronger relationship with the club.
In an increasingly competitive sports environment, the clubs that manage to leverage digital technologies to enhance their fans’ experience and optimize their operations will be the ones that stand out.
The Reservamos SaaS ecosystem, with its integration of eCommerce data intelligence and smart pricing, offers sports clubs a powerful solution to digitize their sales process, build fan loyalty, and maximize revenue. By adopting these tools, clubs can not only stay ahead of the curve but also strengthen the emotional connection with their fans, ensuring their long-term loyalty.
Discover the impact of having an integrated pricing and data intelligence ecosystem in your direct channel:
Optimize revenue and occupancy with Reservamos SaaS Intelligent Alerts. Monitor prices, routes, and competitors in real-time to make strategic decisions.
Every bus company needs to monitor the market closely and track factors such as price changes and occupancy on each route and schedule. Having the right tools can help operational teams broaden their perspective to design and implement pricing strategies more quickly and make the difference between meeting growth goals and falling behind in the process. Proper market monitoring is key to ensuring efficient and profitable operations for your company.
However, this exercise can undoubtedly be complex, time-consuming, and require significant resources from your team, potentially leading to missed growth opportunities. At Reservamos SaaS, we specialize not only in strengthening your digital sales channels but also in providing the most suitable tools to help your company efficiently and effectively monitor market changes, keeping you ahead of the competition.
The Intelligent Alerts and Recommendations module, integrated into our Revenue Management System, enables you to set up all kinds of notifications to monitor your market in real time. One of its latest features includes the ability to create alerts by partners within a competitor’s OTA or Marketplace that you choose to monitor.
This new functionality addresses the need to monitor and create alerts for each available partner within an OTA’s webpage. This way, your company can receive notifications about price and occupancy changes for a specific competitor within an OTA. Regardless of the breadth of an OTA or Marketplace’s offerings and the number of competitors it includes, your company will be able to closely track each one of them.
Other key features of this module include:
– Mass data download: In addition to having a calendar and text summary of occupancy and price alerts within the Revenue Management System, this feature allows you to download the compiled data in an Excel file.
– Configuring and activating alerts for occupancy and price changes: This facilitates the creation and activation of alerts for occupancy and price changes to monitor the market.
– Alert file download: Enables the bulk download of active alerts, allowing your company to take action based on its needs.
– Email download delivery: The downloaded file is also sent to the email of the user who performed the download.
The precision in real-time data collection and analysis provided by the Revenue Management System through its various modules is the key to optimizing your company’s operational capacity. It enables your teams to focus on identifying opportunities, adjusting prices, and increasing occupancy quickly, thereby meeting travelers’ changing demands.
With the Revenue Management System from Reservamos SaaS, and particularly with the Intelligent Alerts module, your bus company can make more informed decisions and always stay one step ahead in a constantly changing market. In this way, you not only optimize occupancy and revenue but also strengthen your company’s competitive position in the market
Optimize revenue and pricing with the Revenue Management System from Reservamos SaaS. Monitor the market and adjust strategies in real-time.
In the competitive world of passenger transportation, properly managing operations and optimizing pricing strategies can make the difference between growing your business and leaving revenue opportunities on the table. With the Revenue Management System from Reservamos SaaS, bus companies can increase their revenue thanks to a data-driven solution that centralizes all the necessary information to make strategic and effective decisions.
This advanced system offers precise and quick answers to the most complex questions companies face about their markets. With a modular structure, the system enables you to monitor and analyze market behavior, receive intelligent alerts about supply changes, evaluate the performance of implemented strategies, and generate intelligent pricing recommendations to maximize revenue.
The modules that make up the Revenue Management System are:
– Competitor Monitor
– Intelligent Alerts
– Pricing Strategy
– Dash Center
– Price Suggestion
Below, we detail the functionalities of each of the five modules to help your company make data-driven decisions.
Revenue Management System Modules
1. Competitor Monitor
Powered by machine learning, this module enables companies to obtain a strategic view of the market. It analyzes data such as routes, schedules, occupancy, and pricing, providing critical information that enables businesses to anticipate the competition and adjust pricing and inventory strategies on time.
It’s used by pricing analysts, data analysts, operations managers, and sales and marketing managers, among other bus company staff, to access updated and automatic market information, such as routes, schedules, occupancy, capacity, and prices. This complete visualization helps make better pricing strategies and inventory optimization decisions.
2. Intelligent Alerts
Set up automatic notifications to receive information about changes in revenue, routes, occupancy, and other critical market variables. This enables companies to respond to market fluctuations and keep their strategies optimized quickly.
One of the latest features includes creating alerts by partners within a competitor OTA or Marketplace you choose to monitor. This new functionality addresses the need to monitor and create alerts for each partner available on an OTA’s website.
Other key features include mass data downloads, setting and activating alerts by occupancy and price changes, downloading alert files, and sending downloads via email.
3. Pricing Strategy
Enables companies to efficiently generate and manage dynamic pricing strategies, significantly reducing operational times. This module also facilitates mass uploads of strategies, price adjustments, and quick deactivation of discounts.
Additionally, this module includes a new feature, Trip List, designed to revolutionize how bus companies manage pricing and make strategic decisions.
The Trip List is a tool that provides a general and comparative overview of fares and availability on different routes and schedules, all in one easy-to-consult table.
4. Dash Center
This dashboard offers a clear and up-to-date visualization of key performance indicators, such as revenue, average ticket, and occupancy. It is a key tool for measuring the impact of implemented pricing strategies and adjusting operations in real-time.
With this tool, bus companies have access to graphs with the following indicators:
– Total revenue
– Daily revenue for the period
– Average ticket
– Daily average ticket for the period
– Tickets sold
– Daily tickets sold for the period
– Tickets per trip
– Average tickets sold per trip
– Advance sales
– Sales with days of anticipation
– Average days of anticipation
– Trips
– Average revenue per trip
– ASK (Seats offered per kilometer traveled)
– RASK (Occupied seats per kilometer traveled)
5. Price Suggestion
Based on historical sales, occupancy, and demand data, this module suggests dynamic prices to optimize revenue without manually designing strategies. It’s ideal for anticipating demand fluctuations at specific times.
The Price Suggestion Module enables the Revenue Management System to generate strategies suggested to the bus company for approval based on controlled risk levels.
With these modules, the Reservamos SaaS Revenue Management System not only improves operational efficiency but also enhances companies’ ability to quickly adapt to market conditions. This, in turn, increases revenue and improves purchase anticipation and occupancy for each route and schedule. In short, it is the comprehensive solution every bus company needs to stay competitive in a constantly changing market.
We improve the bus ticket purchasing experiences with eCommerce innovation, offering personalized results, optimized seat selection, and payment options.
The search process and purchase flow for travelers are crucial to maximizing sales conversion. That’s why the Reservamos SaaS product team is focused on continuously improving our partners’ eCommerce platforms to enhance the purchase experience and consequently increase bus company sales.
One of the key approaches to this optimization has been investing in eCommerce innovation, focused on providing a personalized experience for each traveler who buys their bus ticket online.
Every update focuses on both the eCommerce platforms’ visual interface (UI) and improving the user experience (UX). These enhancements aim to provide travelers with seamless and effective interactions on digital sales channels, enriching the user experience and increasing conversion rates.
Reservamos SaaS has worked on updates to make the online search and ticket purchase process as simple and efficient as possible. That’s why we’ve redesigned the results page of the eCommerce platform and integrated new labels to highlight schedule and price:
Recommended trips, where the funnel learns from each search and personalizes over time.
Popular trips, based on other users’ searches.
Cheapest and fastest trips.
Additionally, we’ve enabled seat selection and availability directly from the results screen, where users can explore available seats for each schedule.
The updates we’ve added include:
Viewed checkmark, so users know which options they’ve already reviewed.
Customizable options, allow users to add the return trip with a single click.
Passenger data autofill.
Favorite payment method, based on user behavior.
Once the traveler performs a search, our system utilizes AI analysis to highlight the most relevant information based on their preferences. This delivers the following information, which is part of the new updates:
Price and Schedule: The new results page now presents the price and schedule upfront, simplifying travelers’ decision-making process.
Recommended Trips:These are based on previous searches, meaning the funnel learns and suggests personalized options.
Seat Selection from Results: Travelers can view and select available seats directly from the results page.
How does this benefit travelers and bus companies?
Knowing each traveler’s history allows us to create a hyper-personalized and unique experience, where users can choose and purchase their trip more efficiently. This personalization facilitates a smoother and more satisfying purchasing process and strengthens the connection between the traveler and the company’s offerings.
For bus companies, this innovation, in addition to improving the user experience within their eCommerce platforms, also increases conversion rates by providing faster and more efficient navigation. It also helps increase the average ticket value by presenting additional options, such as the possibility of purchasing the return trip, enhancing the overall offering for the user.
Through a robust data architecture, companies can better understand their users, allowing for continuous optimization of the purchase experience on their eCommerce platforms. This strategy boosts customer satisfaction and positions the company as a leader in the competitive travel market.
Learn how to develop an omnichannel strategy in the bus sector with key insights on digital marketing and mobile trends.
On August 15th, we held the webinar “Building an Omnichannel Digital Marketing Strategy for the Bus Sector,” led by Tati Uribe, a social communicator and journalist specializing in neuro-sales and the psychology of success.
Tati provided a detailed and practical explanation of how companies in the bus sector can adapt to current digital marketing trends, emphasizing the importance of a well-founded omnichannel strategy.
Below, we present the key points that Tati Uribe shared during the webinar, to help your bus company develop an omnichannel marketing strategy that meets your business needs. Get comfortable and dive into this marketing journey.
The Importance of an Omnichannel Marketing Strategy
Often, for marketing managers heads of commercial departments, or marketing coordinators, it can be overwhelming to maintain a brand presence across multiple channels.
Diversifying the channels to communicate what a company offers is undoubtedly important. However, during her talk, Tati emphasized the relevance of having a solid digital strategy, for example, on just one social network, rather than being present on different channels without a plan well-aligned with the potential customer.
This approach allows companies to build a strong foundation that will enable them to expand coherently and effectively to other channels. Why is it necessary to strengthen digital channel presence? Recent trends show that more users prefer to purchase tickets using a mobile device.
Mobile Usage in the Bus Sector
Tati shared important statistics: approximately 70% of searches in the bus sector are conducted through mobile devices. This trend underscores the importance of having digital booking platforms that are easy to use and mobile-friendly.
Tati emphasized that the mobile user experience is crucial since most physical purchases are also shifting to smartphones. This implies optimizing offers, prices, and action buttons specifically for the mobile environment.
Relevance of User-Generated Content (UGC)
A highlighted topic in the presentation was the crucial role of reviews in marketing strategy. Tati described reviews as the new “digital word of mouth,” highlighting their impact on brand perception and consumer purchasing decisions.
Additionally, she mentioned that authentic and omnichannel-visible reviews are especially important in a sector where many companies offer similar services, making them a key differentiator.
In this regard, Tati highlighted the growing trend of User-Generated Content (UGC). This type of content is more organic and authentic than influencer marketing and plays a crucial role in omnichannel strategies.
We came from a strong wave of hiring influencers, but now all the novelty is in user-generated content. Very organic content for social platforms that helps the omnichannel strategy. This content serves for reviews on our website about how the experience was. These are reviews that are not manipulated and genuinely share the experience. It will also serve us in creating ads.- Tati Uribe, a specialist in neuro-sales and psychology of success.
UGC not only nourishes social platforms with genuine content but also has a significant impact on ad effectiveness. According to Tati, using UGC-based ads can increase conversion rates by up to 85%, as consumers prefer to interact with content created by other users rather than corporate messages.
Marketing Strategies: Organic vs. Paid
Another relevant point was the difference between organic and paid marketing strategies on social media. Tati explained that organic growth, though slower, is more solid and scalable in the long term.
However, paid strategies offer an opportunity to boost platforms and achieve goals more quickly. The key, according to Tati, is finding a balance between the two, using organic content to nurture the brand’s narrative and complementing it with strategic ads that amplify its reach.
I want us to understand very well how this dynamic between paid marketing and organic marketing works. If I find a new person and add them to the sales funnel through a paid marketing strategy but don’t have an organic marketing strategy to support it, the acquisition cost will be very high. – Tati Uribe, a specialist in neuro-sales and psychology of success.
Tati emphasized that companies must redefine and give a new direction to the bus sector. While it is a commodity service, it is not merely transactional. She proposed that organic marketing strategies in the bus sector can contain all the emotion and identity needed to achieve brand differentiation, making it more attractive to consumers.
We must have a presence on social networks, and that presence on social networks cannot be with content where I am simply sharing the graphic post of the route and how we lowered prices from Cali to Medellin or how we lowered prices from Mexico City to Puebla. We can’t just do that. We need to start telling stories through the social platforms we have. – Tati Uribe, a specialist in neuro-sales and psychology of success.
Brand Presence in the Bus Sector
Another topic addressed in the webinar was the lack of strong positioning in the bus sector, especially compared to other markets, such as the European one. Here, Tati pointed out that, in Europe, the bus is seen as an ideal way to explore and travel to places, whereas in Latin America, the focus is more on offers and prices.
She encouraged bus companies to differentiate themselves by competing on price and creating a brand experience that accompanies the consumer throughout their journey, from discovery to purchase and travel experience.
Optimization of Advertising Investment
Finally, Tati addressed the importance of continuous optimization of advertising campaigns. She noted that during peak seasons, such as travel seasons, advertising costs tend to increase due to competition.
She suggested that a proper segmentation strategy and constant optimization of ads at the creative and landing page levels can maximize return on investment.
Tati emphasized the need to adjust ads based on their performance, whether by modifying texts, images, or videos, to ensure that advertising investment always aligns with the company’s objectives.
In summary, Tati Uribe’s webinar offered a practical and strategic guide for bus sector companies looking to improve their digital marketing presence. From the importance of an optimized mobile strategy to the power of UGC and the need for a balanced combination of organic and paid strategies, Tati provided valuable recommendations for companies to stand out in an increasingly competitive market.
