Reservamos SaaS Next demonstrated how AI-based personalization and real-time data enhance the online bus ticket purchasing experience.

On September 5th, the first edition of Reservamos SaaS Next took place, a key event to share with the bus sector in the Latam region our commitment to personalization that makes the online experience unique for each user.

During the online event, the multiple innovation possibilities offered by the use of data to personalize the online purchasing experience for users when they buy their bus tickets through bus companies’ digital channels were discussed. One of the main topics was how companies can optimize interaction with their customers by using generative artificial intelligence (AI) and real-time data to generate unique and personalized experiences.

Reservamos SaaS aims for the system to learn from each user’s interactions and improve the next experience, turning each visit into an opportunity to offer an even more personalized service. The vision is that, instead of always displaying the same standard information, eCommerce becomes dynamic, changing according to the traveler’s location, timing, needs, and behavior.

Additionally, the potential of applying these advancements to digital platforms and all interaction channels, such as customer support, was highlighted. The possibility for a support agent to know the details of the trip the customer is planning enables for more efficient and personalized service, generating trust and loyalty.

Personalization as the future of online shopping experiences

Much of Reservamos SaaS’s work has focused on improving the user experience, especially on mobile devices.

Adrián Cuadros, Chief Product Officer of Reservamos SaaS, recalled how mobile apps became an essential requirement during the pandemic when many consumers were forced to purchase digitally. However, Adrián emphasized that what used to be a competitive advantage—having a good mobile app—has now become an essential requirement and necessity. The most successful companies have stood out by optimizing the user experience at every digital touchpoint, and the future lies in personalization.

Adrián exemplified that it used to be enough to present travelers with the necessary information to make their purchase on the eCommerce platform as simple as possible. However, today, we have access to more information that helps us better understand the eCommerce user. reasons for traveling, who they travel with, their travel schedules, preferred seats, and payment methods. This information, combined with trend data and local events, allows for creating a database that enhances personalization in the purchasing experience, making it closer, more efficient, and faster.

What is the purpose of this personalization database? Its value lies in the fact that when a traveler interacts with the eCommerce of one of our partners or their apps, the content adapts to each user. Instead of displaying the same page, like a printer repeating the same newspaper, the site changes based on the traveler’s characteristics. For example, the experience for someone in Mexico City will be very different from that of a person in another city, or the experience of a traveler in Bogotá will be different from someone in Lima or any other city in Latin America. – Adrián Cuadros, Head of Product for Reservamos SaaS.

Adrián mentioned that routes and discounts vary, and essentially the entire funnel changes. This depends on both the user’s location and the time they visit a partner’s eCommerce. For example, the experience of a first-time user today will be very different from someone returning in three days while already in the middle of planning their trip.

According to Adrián, bus companies must evolve toward a more personalized purchasing experience by using the data and interactions their users already make within their eCommerce platforms. This includes information such as preferred destinations, favorite schedules, seat preferences, and payment methods to ensure more efficient, closer, and relevant purchasing funnels.

This is why Reservamos SaaS’s ecosystem has been designed to allow companies to take advantage of this data, offering users an experience tailored to their individual needs, whether through mobile apps, websites, or even support channels like chat and phone.

Another key point of the event was the importance of evolving the direct channel of bus companies. This not only increases customer loyalty but also opens the door to greater revenue opportunities and reduced operating costs, especially when combined with advanced technology such as artificial intelligence.

So join us in discovering the new features that Reservamos SaaS offers for both enterprise and small businesses, to increase revenue while providing a better shopping experience for your travelers.

New functionalities of Reservamos SaaS

During Reservamos SaaS Next, we presented new functionalities and launches focused on personalization for all. These innovations enable bus companies to maintain competitiveness and enhance their market position by anticipating travelers’ needs, improving operational efficiency, and boosting customer satisfaction.

Personalized funnel

We undertook the task of investigating the main challenges that travelers encounter when making an online purchase and suggested personalized solutions to address them.

To achieve this, we started with the search widget, which is an intelligent search engine that takes into account recent searches, and popular destinations, and has an autofill function. In two clicks, the traveler can begin their trip search for today, tomorrow, or a specific date. They can also find the destination they are looking for quickly and easily thanks to the intuitive, data-driven design.

Additionally, we redesigned the results page, highlighting the most important information for users: schedule and price. We integrated tags with:

• Recommended trips, where the funnel learns from each search and becomes personalized over time.
• Popular trips, based on other users’ searches.
• Cheapest and fastest trips.

To make the purchasing process simpler and more efficient, we enabled seat selection and availability directly from the results screen. Users can explore available seats for each schedule, so we added:

• A checkmark to let the user know which options they’ve already reviewed.
• Customizable options to add the return trip in one click.
• Pre-filled passenger data.
• Favorite payment method based on user behavior.

For bus companies, this innovation not only improves the user experience within their own eCommerce platforms but also:

• Increases conversion rates thanks to faster and more efficient navigation.
• Raises the average ticket by offering additional options like the return trip.
• Provides a robust data architecture to better understand users and continuously optimize the shopping experience in their eCommerce platforms.

Chatbot

The Reservamos SaaS Chatbot connects directly to WhatsApp and enables users to search for trips using natural language, generating a direct purchase link that takes travelers to the eCommerce platform of our partners to complete their purchases.

It’s the perfect assistant for all traveler queries. From resending the digital ticket more easily to providing information and answering questions about available services.

With a simple setup within the eCommerce platform, bus companies have access to an assistant capable of providing 24/7 support to their travelers. This positively impacts their business by:

• Reducing operating costs.
• Speeding up service with instant responses.
• Boosting satisfaction and loyalty through personalized and fast service.

ReservamosOne

Users interact with bus companies in multiple ways, but without a system capable of storing that data, companies lose the ability to analyze it to better connect with their travelers.

ReservamosONE is an intelligent system that unifies a user’s interactions across the various sales channels a bus company has, whether online or offline, to help companies make informed, strategic decisions based on data.

With this data stored and organized, bus company operations teams can access it to gain insights that lead to actions that solve specific problems or answer key questions.

With ReservamosONE, bus companies can discover the different interactions a traveler has with their brand to ensure unique shopping experiences tailored to what the traveler needs.

Price Suggestion

The Price Suggestion Module, integrated with our Revenue Management System, enables bus companies to analyze historical data on their company and competitors to suggest intelligent pricing strategies, all automatically.

This module analyzes historical data using sales, occupancy, price, and demand information from the last four weeks. It generates accurate demand curves to assign dynamic prices based on forecasted purchases.

With this tool, operations teams can eliminate manual strategies by automating dynamic price allocation, allowing them to anticipate changes in demand more efficiently and quickly. This way, the company can:

• Adjust prices based on real-time demand and occupancy.
• Respond quickly to market changes to maximize revenue.

Each suggested strategy has a calculated risk level that increases the company’s revenue.

The Price Suggestion Module not only optimizes revenue but also reduces the time and effort required to manage prices, maximizing income through dynamic, accurate pricing, and simplifying price management by reducing the manual workload.

The future of personalization

Adrián also discussed a key trend for the future of eCommerce: the development of multiple specialized artificial intelligences in different areas. Instead of relying on a single omnipotent AI, companies will have AIs that are experts in specific niches, such as bus travel management.

This vision aligns with Reservamos SaaS’s commitment to offering advanced solutions that help its partners remain competitive in a constantly evolving market.

The first edition of Reservamos SaaS Next made it clear that the future of eCommerce is focused on data-driven personalization. That’s why every solution integrated into our technological ecosystem is aligned with this approach, ensuring that partner companies have what they need to evolve their operations and face future challenges and opportunities.

Bus companies that, regardless of their size, take advantage of this potential will not only improve their users’ experience but will also be able to optimize their revenue and strengthen their competitive position in an increasingly digital and demanding market.