Personalizing the shopping experience for travelers speeds up online shopping processes and is key to providing more efficient service.
Now users will be able to save or delete their cards when making a purchase. Within their profile, a section will appear to save the card data and remember them for future purchases.
Within the purchase process there are 2 properties:
- Save card: User who wants to save their card data for future purchases.
- Use a saved card: Choose a saved card to speed up the purchase process.
Impact of the update:
- About 25% of users who have an account choose to save or use their card.
- The update includes touchpoints in the customer experience to increase the number of records and cards saved.