When starting any project, a determining factor for its success is to surround oneself with expert voices that help make more accurate decisions.
Having the advice and experience of mentors to guide our path can make a difference between failure and success, not only in the business world but in any field. In that sense, something that has characterized Reservamos SaaS since its inception has been the ability of its founders, Andrés Sucre, Sebastián Gómez, and Adrián Cuadros, to listen to expert individuals, who over time have become advisors, guides, and even investors.
In this blog post, we want to introduce you to the Board of Advisors that integrates Reservamos SaaS and share a little more about their experience in sectors such as tourism, technology, and business. The advice of this expert team has provided us not only with specialized knowledge in the bus travel sector but also a deep understanding of the latest trends and technologies in the market, as well as the necessary vision to make Reservamos SaaS the technological ally for any bus company that wants to accelerate its digital transformation and improve the experience for travelers.
We introduce you to our Board of Advisors
Albert Serrano is the Managing Director for Spain at Privalia & Veepee, a leading online flash sales retailer operating in several European countries. Privalia & Veepee offers discounted deals on fashion, beauty, and home products to its members.
Serrano joined Privalia in 2007 as a Finance Manager, and over the years, he has held various leadership positions within the company. In 2014, he was appointed as the Managing Director for Spain, overseeing the growth and development of the business in the country.
Serrano has played a key role in the expansion of Privalia & Veepee in Spain. Under his leadership, the company has grown its membership base, expanded its product offerings, and improved its customer experience. He has been instrumental in driving innovation and implementing new technologies to enhance the company’s online platform.
Darío Okrent is the Chief Digital Officer at ALSEA, a leading multi-brand restaurant operator in Latin America and Spain. ALSEA operates more than 4,000 restaurants and coffee shops in various countries, including Mexico, Brazil, Argentina, Chile, Spain, and Portugal. As the Chief Digital Officer, Darío Okrent is responsible for developing and executing the company’s digital strategy, including eCommerce, digital marketing, and technology innovation. He joined ALSEA in 2017, bringing with him extensive experience in the digital space.
Before joining ALSEA, Okrent held leadership positions at various companies, including Samsung Electronics, Telefonica, and BBVA. He has a proven track record of successfully implementing digital strategies that drive growth and enhance customer experiences.
Okrent holds a degree in Industrial Engineering from the Universidad de Buenos Aires and an MBA from the IE Business School in Madrid. He is a frequent speaker at digital and technology conferences and is considered an expert in the field.
Enrique Perezyera is the Non-Executive Chairman of Microsoft Corporation in Mexico. In this role, he provides strategic guidance and leadership to Microsoft’s operations in the country.
With over 30 years of experience in management roles within the technology industry, Perezyera brings extensive knowledge and expertise to the table. He has held various executive positions at Microsoft, such as Vice President of the Latin America region and Vice President of Worldwide Services. He has also collaborated with companies such as Hewlett Packard, IBM, Oracle, Sugar CRM, and Salesforce, and his leadership has been instrumental in generating significant results and growth in markets such as Mexico, Brazil, and other regions of Latin America.
Additionally, he has served on the boards of several technology companies, including Nortel Networks, Neoris, and Softtek. Recently, Perezyera was appointed as President for Mexico at the global digital accelerator Neoris.
Félix Velázquez is the Director of Ancillary, Pricing, and Revenue Management at Viva Aerobus, a Mexican ultra-low-cost airline. In his role, Velázquez is responsible for managing the airline’s ancillary revenue streams, pricing strategies, and revenue management systems.
Velázquez joined Viva Aerobus in 2011 and has held various positions within the company, including Revenue Management Manager and Pricing Manager. He has been instrumental in implementing revenue management systems and strategies that have helped the airline to optimize its pricing and increase its ancillary revenue.
Under Velázquez’s leadership, Viva Aerobus has been able to offer more personalized and flexible products and services to its customers while generating additional revenue. He has played a key role in the development of the airline’s ancillary revenue streams, including baggage fees, seat selection, and onboard sales.
Pablo Slough joined the Google team in November 2009 and worked as Country Manager in the Mexico offices for 2 years. Later on, at Google, he led a global team focused on positioning marketing solutions, and at YouTube, he served as Head of Branded Content Business. He is currently the DEI Strategy & Insights, Executive Recruiting.
Before joining Google, Pablo was director of OCESA Digital at CIE México, the regional director of digital communications at Universal McCann México, and worked in Emerging Markets at West Merchant Bank and Banco do Brasil Securities.
He was a co-founder and managing director of Plush, a consulting company specializing in interactive design, research, marketing, and strategy solutions, and cofounder and business development director of dooyoo, which won the ISPA Award for Best Consumer Portal and the Future Publishing Award for Web Innovation. He was also a co-founder and director of ventures linked to business development in Spain and England and a financial consultant.
Paulo Andrade is a former CEO of Marcopolo Mexico, a subsidiary of Marcopolo S.A., a Brazilian multinational manufacturer of buses and coaches. Marcopolo Mexico is one of the largest bus manufacturers in Mexico, producing a range of vehicles for both domestic and international markets.
With over 30 years of experience in management roles, Andrade has gained extensive expertise in the automotive industry. He joined Marcopolo in 2009 as Vice President of Operations for the company’s Mexican operations, and in 2014, he was promoted to CEO of Marcopolo Mexico. During his tenure, he successfully led the company’s growth and development in the country.
Throughout his career, Andrade has specialized in training and managing national and international businesses, as well as implementing international strategic alliances, developing strategies, launching products, restructuring commercialization models, expanding businesses into new markets and segments, and diversifying portfolios.
Rodrigo has over 15 years of experience in the tourism and transport sectors. He is the Executive Director of Talaria Marketing, a marketing consultancy agency for companies and tourist destinations.
He started his career at Aeroméxico as the Director of Marketing and Club Premier. He then worked at SABRE as the Director of Marketing, Public Relations, and Business Development, and at Travelocity as the Vice President for Mexico and LatAm.
Rodrigo is a recognized entrepreneur, mentor, and philanthropist. Rodrigo has been a mentor in Endeavor for more than 10 years, where he has become one of the most active mentors to entrepreneurs in the areas of marketing, eCommerce, and business development. He is also notable for volunteering for various projects that have an impact on developing economies.
