In this blog post, we explain who we are and our value proposition as a technological ecosystem that aims to be a partner for businesses to ensure their digital success.
About Us
- What is Reservamos SaaS?
Reservamos SaaS is a technological ecosystem composed of solutions and tools designed to drive the digital growth of businesses. We address everything from optimizing online sales channels to comprehensive revenue and operations management, facilitating a complete and effective digital evolution.
- Is the company Mexican?
We are a Mexican company founded in 2014 by Sebastián Gómez, Andrés Sucre, and Adrián Cuadros. Their mission is to evolve how tickets are sold online and adapt various industries to the new needs of users. A Board of Advisors supports them with tourism, technology, and business expertise.
- Who are the founders?
Originally from Colombia, Sebastián Gómez is a co-founder and Director of Reservamos SaaS. He began his career in New York as a Strategy Consultant at Accenture and later as an initial member of Linio Mexico. Together with co-founder Andrés Sucre, he completed an MBA at the Massachusetts Institute of Technology (MIT Sloan School of Management). His vision has driven the expansion efforts of Reservamos SaaS into Latam.
Originally from Caracas, Venezuela, Andrés Sucre is a co-founder and CEO of Reservamos SaaS. Andrés holds an MBA from the Massachusetts Institute of Technology (MIT Sloan School of Management). His mission from the start of Reservamos SaaS has been to enhance the digitalization of the bus sector, aiming to transition ticket sales online. In addition to his entrepreneurial and business background, Andrés has extensive experience in finance, having worked at Deutsche Bank in 2011 and currently serving as an Independent Advisor at HSBC.
Originally from Cochabamba, Bolivia, Adrián Cuadros is a co-founder and Chief Product Officer of Reservamos SaaS. Adrián leads innovation and technology development at Reservamos SaaS. He has extensive experience creating web and mobile products, building software teams, and managing projects.
Meet our leaders in Sales, Expansion, Finance, Technology, Product, Marketing, Customer Success, and People here.
- Where are your offices located?
Our offices are based in Mexico, but our team is distributed globally. We have over 100 members in cities like Mexico City, Monterrey, Mérida, and other countries such as Colombia, Brazil, Paraguay, Spain, and more. We believe talent knows no boundaries and always seek the best collaborators to continue driving the digital evolution of our partner companies.
- What problem do you solve?
At Reservamos SaaS, we tackle the challenge of digital evolution in the online ticket sales industry by providing advanced technology that drives growth and innovation. Our mission is to help companies overcome barriers and lead the future of online sales by offering customizable platforms that enhance direct digital sales channels, optimize operations, and provide real-time information.
We differentiate ourselves through data analysis, a design focused on our partner companies, and agile development; allowing us to offer dynamic and versatile solutions. This maximizes revenue, improves operational efficiency, and facilitates a smooth, attractive, and secure online shopping experience. Through our technological ecosystem, we aim to revolutionize various industries and help our partners achieve unprecedented growth and operational efficiency.
- Where do you have a presence?
We have primarily focused on the passenger ground transportation sector. In this industry, we collaborate with leading companies in Mexico, Colombia, Peru, Chile, and Brazil, which have implemented our technology to enhance their operations. Recently, we have also ventured into the sports sector in Mexico.
- What is the difference between you and an OTA?
In the passenger ground transportation sector, we differentiate ourselves from an OTA or marketplace by acting as a technological partner. Through our solutions, we help companies maintain full control of their businesses by optimizing their own digital sales channels and managing their revenue and operations. This way, companies retain ownership of their data and processes, ensuring greater autonomy and customization in their digital strategy.
- What is Reservamos SaaS’s value proposition?
At Reservamos SaaS, we offer specialized solutions that address the innovation and market needs of companies in an agile and efficient manner. Our technological ecosystem is characterized by its high degree of specialization, featuring tools, software, and human talent that precisely address and resolve digital challenges.
Our technological roadmap is aligned with the latest market innovations and trends, allowing us to anticipate the needs of our partner companies and provide solutions that continuously drive their digital evolution. Additionally, our competitive pricing model not only facilitates cost reduction for companies but also ensures high levels of customization and innovation, all under expert and specialized guidance.
Our goals are: 1) To increase our partners’ digital revenue and sales through their direct channels; 2) To reduce sales and operational costs; 3) To simplify internal operational processes; and 4) To offer a superior purchasing experience for users. We are committed to ensuring the digital control and success of our partners’ businesses by providing differentiated, high-quality service that ensures higher profits and continuous growth.
- What is your business model?
Our business model focuses on driving sales through the direct channels of bus companies, maintaining a pricing approach that guarantees constant innovation. By upholding high standards of innovation, we not only ensure the growth and profitability of our partners but also foster the continuous development of our solutions. This approach allows Reservamos SaaS to offer advanced tools and features that promote the success and expansion of our partners, creating a cycle of mutual growth.
Regarding the management of ticket sales revenue, the advantage of strengthening the online sales channels is that the revenue goes directly into the brand’s accounts. This allows companies to settle their sales daily, enabling them to align their financial strategy with their cash flow and also ensures higher profit margins.
- Who are the customers of Reservamos SaaS?
Within the passenger ground transportation sector, we collaborate with leading companies in this sector throughout the Latin American region.
Passenger Ground Transportation Sector
MEXICO
Grupo Flecha Amarilla is a Mexican company, founded in 1932, specializing in providing mobility solutions throughout the central and western regions of the country. It operates in 14 states in Mexico and across various sectors. Its brands include long-distance ground transportation with Primera Plus; interurban transportation with Coordinados and Unebus; as well as suburban, urban, special transport, tourism, parcel, courier, and food services. The Mexican ground transportation company Roll&Bits is part of Grupo Flecha Amarilla and stands out for its 100% digital business model, operating without terminals and with boarding points in strategic city locations. Roll&Bits offers special trips to mass events and tourist destinations in the central and western regions of the country.
Grupo IAMSA is a holding company for passenger transportation companies such as ETN – Turistar Lujo, Costa Line, and Amealcenses. Additionally, IAMSA has formed administrative synergies with Grupo GHO, owner of the Autovías, La Línea, Pegasso, and Sur de Jalisco brands, strengthening its presence in the sector. Grupo IAMSA’s units cover ground routes in the Central, Western, Northern, Northeastern, and much of the Pacific and Southern regions of Mexico. The Mexican low-cost airline Viva Aerobus is also part of IAMSA’s portfolio. Founded in 2006, Viva Aerobus offers affordable fares and an extensive network of domestic and international destinations.
BRAZIL
Grupo Comporte is a Brazilian business conglomerate that has established itself as one of the leaders in the transportation sector in Brazil. It operates approximately 50 transportation brands, encompassing a wide range of services, from interurban passenger transportation to cargo transportation and tourism. Comporte has expanded its operations to 13 Brazilian states, reaching over 700 cities with a fleet exceeding 7,200 buses. It not only dominates on land but also in the air with the creation of Gol Linhas Aéreas.
Gontijo Transportes is a Brazilian ground transportation company with 80 years of history. Based in Belo Horizonte, Minas Gerais, Gontijo is part of a conglomerate that includes Nacional, Continental, and São Cristovão. After absorbing São Geraldo in 2015, it consolidated a fleet of over 1,500 vehicles and transports more than 5 million passengers annually. Gontijo operates an extensive network with 347 national routes and one international route to Paraguay, connecting cities like Salvador and Asunción.
Satélite Norte is a ground transportation company in Brazil. Founded in 1996, the company has distinguished itself by providing quality service, with a modern fleet equipped to ensure the comfort and safety of its passengers. With extensive coverage in states such as Goiás, Mato Grosso, Tocantins, Maranhão, Pará, Piauí, and Ceará, Satélite Norte has established itself as a popular option for travelers in these regions.
Expresso São Luiz is a Brazilian company based in Goiânia, with over 70 years of experience in the passenger ground transportation sector. It offers services in regular passenger transportation, as well as tourist charter and cargo and parcel transportation. Initially focused on the southwest of Goiás, it now operates in over 100 destinations throughout Brazil, covering routes in Mato Grosso, Goiás, the Federal District, Bahia, Sergipe, Alagoas, Pernambuco, Minas Gerais, and São Paulo.
Launched in July 2020, wemobi offers a fully digital mobility experience. With a focus on simplifying and transforming ground transportation in Brazil, wemobi’s proposal stands out for its 100% digital functionality, from ticket purchase to boarding and customer service, ensuring safety and lower costs. The company operates with a fleet of buses connecting over 850 destinations nationwide, providing varied routes and schedules, as well as different comfort categories. Additionally, it offers access to over 550 destinations and 3,000 routes through its transportation partners, establishing itself as a convenient and economical option for mobility in Brazil.
COLOMBIA
Expreso Brasilia is a Colombian ground transportation company with over 60 years of experience in the market. It serves more than 150 towns and cities in the country and offers 5 international destinations. It covers the Northern Coast of Colombia, the central region (Puerto Boyacá, Honda, Bogotá, Ibagué), the eastern region (Cúcuta and Bucaramanga), the western region (Medellín, La Apartada), and the southern region (Cali).
Rápido Ochoa has a long history of providing passenger and parcel services. Founded in 1958, its routes connect the main cities in Colombia. In addition to passenger transportation, Rápido Ochoa also offers logistics services, expanding its portfolio of services.
Berlinas del Fonce is a Colombian ground transportation company known for its extensive route coverage across the country. Founded in 1954, the company offers passenger and parcel services, connecting major cities and tourist destinations in Colombia.
Founded in 1949, Flota Magdalena specializes in connecting various regions of Colombia, particularly the Caribbean coast. In addition to passenger transportation, the company also provides parcel services, facilitating the delivery of packages to multiple destinations.
CHILE
Turbus is one of the largest and most recognized intercity passenger transportation companies in Chile. Based in Santiago, it offers interprovincial, international, and special services. It connects more than a hundred destinations between the cities of Arica and Puerto Montt, including Mendoza in Argentina. In addition to passenger transportation, Turbus also provides parcel and cargo services, expanding its offerings to meet the needs of its customers.
Sports Sector
MEXICO
The Club de Futbol Monterrey, known as “Rayados” or “Monterrey,” is a professional Mexican soccer club. Founded on June 28, 1945, it plays at the Estadio BBVA in Guadalupe, in the Monterrey metropolitan area. With 79 years of history, the club has established itself with 16 titles, including 5 Liga MX championships and 5 Concachampions titles. In addition to having one of the most loyal fan bases, with the highest average attendance per game in the league, it also boasts the most modern stadium in Mexico and the fourth largest in terms of spectator capacity. The stadium will also be a host venue for the FIFA World Cup 2026™ – Canada, Mexico, and the United States.
On our website, you can find more information and success stories about the partner companies we collaborate with, and who have trusted our technological solutions.
