FAQs about the Reservamos SaaS Tech Ecosystem

FAQs about the Reservamos SaaS Tech Ecosystem

August 7, 2024

Written by Beatriz Ladrón

In this blog post, we explain how our technology addresses the challenges faced by companies in the bus and sports sectors, helping them accelerate innovation and strengthen their digital growth.

About Our Service 

  1. How is our tech ecosystem structured?

Our ecosystem is composed of smart and personalized solutions. Here’s a breakdown of each one:

  • eCommerce Platform: A modular system powered by Artificial Intelligence, optimizing everything from the search engine to ticket generation. It integrates with the company’s eCommerce platform, providing higher conversion rates, an optimized purchasing funnel, and a personalized and secure user experience.
  • App Development: Custom apps for each company, incorporating the available eCommerce features and access to different management tools. These apps have ratings of +4.5 stars on digital stores.
  • Revenue Management System: This system enhances the performance and operations of companies. Through its market monitoring and analysis modules, it generates intelligent pricing recommendations to optimize revenue.
  • Competitor Monitor: A web tool based on data science that allows businesses to visualize and analyze market behavior, enabling better decisions for pricing strategies and inventory optimization.
  • ReservamosONE: An intelligent system designed to collect, organize, and analyze traveler data to extract insights that trigger strategic actions, increasing loyalty and conversion rates. It achieves this by unifying offline and online channels.
  • BusTracker: An ecosystem for monitoring and messaging between the operations center, drivers, and passengers. It is adaptable to other industries based on their needs.

  1. What are the key features of our solutions?

Our solutions stand out for being adaptable to each allied company, focusing on providing a unique personalized experience for their users, with a data-driven approach. This allows us to continuously adjust and optimize our tools to meet the specific needs of each industry and its users. Unlike other software providers, we focus on developing technology that not only adapts to the specific needs of our partners but also evolves with them, ensuring an effective response to market changes and emerging demands in each sector.

  1. What are the benefits of our products and how do they impact our partners?

Our products offer significant benefits to our partners. Thanks to our data-driven technology, we create a personalized digital pathway that ensures the success of each collaborating company. This technology enables businesses to simplify their operational processes, freeing up resources and time that can be dedicated to developing more effective strategies to boost sales and revenue. Additionally, all this is achieved with a very low technological cost, maximizing profitability and efficiency for our partners.

  1. Do we design the entire website or eCommerce, from the search engine to ticket generation?

At Reservamos SaaS, we design and optimize the entire sales funnel, which includes the ticket sales experience from the search engine to ticket generation. Our modular platform with Artificial Intelligence is fully integrated into the company’s eCommerce, providing a dynamic and customizable platform that enhances conversion rates, optimizes each purchasing stage, and ensures a personalized and secure user experience. We also offer marketing tools, detailed traveler behavior metrics, and a highly effective anti-fraud system to guarantee the digital success of the companies.

  1. What does the eCommerce solution consist of?

The Reservamos SaaS eCommerce platform adapts to any company’s website. It is AI-based technology capable of providing a personalized shopping experience tailored to each user’s needs. The platform is made up of various modules designed to optimize every aspect of digital ticket sales:

  • Smart Search Engine: At this first stage of the sales funnel, we ensure a user experience that helps drive higher sales, offering various functionalities that create a personalized shopping experience for users.
  • Analytics Module: Provides access to detailed metrics to analyze user interaction with the sales funnel. It includes features to monitor traffic, performance at each stage of the purchase process, and retention, and allows the creation of personalized reports and dashboards for a clear view of user behavior.
  • Payments and Anti-Fraud Module: Optimizes payment acceptance and minimizes chargebacks with customized parameters. It offers advanced anti-fraud tools and risk control strategies to ensure secure transactions.
  • Content Module: Allows companies to efficiently manage their eCommerce, activating routes, and promotions, and updating banners, texts, and images with ease.
  • Ancillary Module: Integrates complementary services and products during the purchase process, such as travel insurance or additional luggage, to increase revenue per ticket and meet users’ needs.
  • Marketing Module: Facilitates personalized and automated communication with users, utilizing marketing tools like push notifications, SMS, and email marketing campaigns to improve retention and boost campaign effectiveness.
  • SEO Module: Optimizes organic search engine positioning through the automated creation of landing pages and specialized content, reducing advertising costs and enhancing online visibility.

Each module is designed to offer a comprehensive and personalized solution, improving operational efficiency, and user experience, and maximizing company revenues.

  1. How is the Reservamos SaaS eCommerce platform different from a white label?

Our eCommerce platform stands out from a white label in several key aspects:

  • Personalized and Modular Approach: Unlike a white label, which typically offers a standard solution branded for the client, the Reservamos SaaS eCommerce platform is modular and highly customizable. This means we not only tailor the interface and functionalities to meet the specific needs of each company but also ensure continuous innovation and updates that drive higher sales for our partners. Additionally, we provide advanced tools such as analytics, anti-fraud, and marketing modules that enable deep customization and detailed management of the sales process and operations.
  • Advanced Technology and Specialized Support: We use AI and data analysis technology to optimize the sales funnel and provide a user experience tailored to market needs. We also offer ongoing support and specialized consulting to ensure the digital success of our partners. A white label, by contrast, tends to offer less flexibility in integrating advanced technologies and providing personalized support.
  • Optimization and Control: Our platform not only offers an eCommerce solution but also provides tools to optimize conversion, manage anti-fraud, and perform detailed real-time analysis of user behavior. This allows companies to have deeper and more efficient control over their digital sales channels, something that a standard whitelabel does not always guarantee.

  1. What are our competitive advantages compared to OTAs and other market options?

At Reservamos SaaS, we offer a comprehensive solution that reduces costs, optimizes revenue management, and improves the experience for both companies and users, overcoming the limitations of OTAs and other market options.

  • Cost Reduction and Improved Margins: Companies save costs by not paying commissions to OTAs, and they can increase margins on each transaction with actions such as round-trip ticket sales.
  • Direct Access to Data and Liquidity: Our solution offers the advantage of keeping data collection within the brand, ensuring real-time information without relying on third parties. It also provides superior liquidity by allowing revenues to be deposited directly into the company’s accounts, eliminating dependency on OTA policies.
  • Personalized Traveler Experience: By using the direct channels of partner companies, travelers enjoy lower prices by avoiding additional fees and OTA commissions. They also have access to exclusive promotions and a personalized shopping experience, with more efficient and streamlined customer service.
  • Loyalty and Efficient Sales Management: Direct sales not only offer better prices and promotions but also allow for better management of reservations or purchases and access to loyalty programs that are not available on other platforms. Sales revenues are managed more effectively with a constant cash flow and higher profit margins due to the elimination of intermediary commissions.

  1. How often do we innovate in the eCommerce of our partners?

At Reservamos SaaS, innovation is a continuous and essential process to deliver value to our partners. Our Core Product team constantly works on developing and implementing new features within the eCommerce platform. These innovations are regularly integrated into our partners’ roadmaps, ensuring they always have the latest advancements and cutting-edge technologies.

We use methodologies such as A/B testing to impartially and accurately evaluate new features, ensuring that each innovation significantly improves the platform’s service and performance. This approach allows us to make ongoing adjustments and optimizations, ensuring that our partners always benefit from the most advanced and effective solutions available in the market.

  1. If a partner company needs to make changes to its website or reports a performance issue, how do we handle that communication?

At Reservamos SaaS, we have a comprehensive process to efficiently and effectively manage any request for changes or performance issues. Our partner companies have access to a specialized Customer Success team and a Product Manager, who acts as the first point of contact for any needs.

When a problem is reported or changes are required, the Customer Success team is responsible for logging and managing the request through our ticketing and customer support system. Additionally, we organize working sessions and periodic meetings to review eCommerce performance, discuss company goals, and follow up on specific changes and requests.

To ensure constant innovation, we work together with each partner to design and update each roadmap, prioritizing the most relevant needs and optimizations. This collaborative approach ensures that all requests are handled promptly and that the platform remains aligned with our partners’ objectives and expectations.

  1. Is our technology secure?

Yes, at Reservamos SaaS, the security of your data is our priority. We implement various measures to protect your information:

  • Data protected in transit: We use TLS to encrypt data during transmission and apply encryption at rest to secure data in our analytics database.
  • Logical data separation: We maintain a logical separation of user data, with robust authentication and authorization controls to protect access.
  • Development audits: We conduct thorough audits at each stage of development, including architecture reviews and both automated and manual code review processes.
  • Infrastructure monitoring: We continuously monitor our servers, infrastructure, and network environment to detect and prevent potential abuse.

These practices ensure that your information is protected and secure at all times. If you have more questions or need further details, feel free to contact our team.

  1. Who owns the data? 

The data is the exclusive property of each partner. At Reservamos SaaS, we guarantee that our partners’ data is not shared with third parties. Each partner company has full and 24/7 access to their eCommerce information, ensuring total control and transparency over the data generated in their digital sales channels.

  1. Where does the ticket sales revenue generated in our partners’ eCommerce go?

The revenue from ticket sales generated in the eCommerce of each of our partners goes directly to their bank accounts. This revenue is processed through a secure payment gateway that we recommend and implement, ensuring protection against fraud and financial losses. Thanks to the payment gateway, we ensure a quick and secure settlement and disbursement time; allowing partners to see their sales revenue reflected in their bank accounts within 24 hours, ensuring both the integrity and security of the funds and the liquidity to continue operating their businesses efficiently.

  1. How can you learn more about Revenue Management and our technology?

We prepared a blog post in collaboration with our Product Manager, Camilla Brugali, to address the most common questions about Revenue Management, from basic definitions to a strategic view of revenue management. We explain how this discipline can transform your company and lead it to success in a dynamic and changing industry.

  1. Who are our clients at Reservamos SaaS?

On our website, you can find more information and success stories from the partner companies we collaborate with and who have placed their trust in our technological solutions. For more details about each company, read this article.

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