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NPS strategy to prove the loyalty in booking online tickets


July 19, 2022

¡We did it! 2.3x NPS increases above industry standards by measuring and understanding the traveler’s interaction.

In the solutions optimization phase, we rolled out an “NPS strategy” to challenge and test our solutions with Expreso Brasilia’s travelers. Collecting anonymous data, customer evaluations, habits and interactions allowed us to test and make changes to the eCommerce experience.

Digital transformation is not only about software. We feel proud at Reservamos to have introduced a key concept at Expreso Brasilia. This will ultimately benefit the travelers & the Company. Onward & upward.

Improvement in the evaluation of: 

  • Payment methods (cash, transfer, credit card).
  • Search results.
  • 2.3x NPS increase above industry standard.

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