Always looking to improve the booking experience and bring best practices from other industries to the bus sector, our RD team conducted a development that will increase conversion, improve the experience, and fasten the booking process by adding:
1. Promos and highlighted prices, and discounts by importance.
2. Edition of information such as choosing seats, passenger name, and payment information, in a smooth process within the same page. No need to use the navigation buttons.
These improvements have already shown great results such as:
- Higher traffic to purchase conversion.
- Less bounce rate and abandonment.
- Speed up the booking process.
- Increase sales.
We hope you’ll discover Search Result Optimization effectiveness in growing the conversion in your eCommerce.