We improve the bus ticket purchasing experiences with eCommerce innovation, offering personalized results, optimized seat selection, and payment options.  

The search process and purchase flow for travelers are crucial to maximizing sales conversion. That’s why the Reservamos SaaS product team is focused on continuously improving our partners’ eCommerce platforms to enhance the purchase experience and consequently increase bus company sales.  

One of the key approaches to this optimization has been investing in eCommerce innovation, focused on providing a personalized experience for each traveler who buys their bus ticket online.  

Every update focuses on both the eCommerce platforms’ visual interface (UI) and improving the user experience (UX). These enhancements aim to provide travelers with seamless and effective interactions on digital sales channels, enriching the user experience and increasing conversion rates.

Reservamos SaaS has worked on updates to make the online search and ticket purchase process as simple and efficient as possible. That’s why we’ve redesigned the results page of the eCommerce platform and integrated new labels to highlight schedule and price:  

• Recommended trips, where the funnel learns from each search and personalizes over time.  
• Popular trips, based on other users’ searches.  
• Cheapest and fastest trips.  

Additionally, we’ve enabled seat selection and availability directly from the results screen, where users can explore available seats for each schedule.  

The updates we’ve added include:  

• Viewed checkmark, so users know which options they’ve already reviewed.  
• Customizable options, allow users to add the return trip with a single click.  
• Passenger data autofill.  
• Favorite payment method, based on user behavior.  

Once the traveler performs a search, our system utilizes AI analysis to highlight the most relevant information based on their preferences. This delivers the following information, which is part of the new updates:  

• Price and Schedule: The new results page now presents the price and schedule upfront, simplifying travelers’ decision-making process.  
• Recommended Trips: These are based on previous searches, meaning the funnel learns and suggests personalized options.  
• Seat Selection from Results: Travelers can view and select available seats directly from the results page.  

How does this benefit travelers and bus companies?

Knowing each traveler’s history allows us to create a hyper-personalized and unique experience, where users can choose and purchase their trip more efficiently. This personalization facilitates a smoother and more satisfying purchasing process and strengthens the connection between the traveler and the company’s offerings.  

For bus companies, this innovation, in addition to improving the user experience within their eCommerce platforms, also increases conversion rates by providing faster and more efficient navigation. It also helps increase the average ticket value by presenting additional options, such as the possibility of purchasing the return trip, enhancing the overall offering for the user. 

Through a robust data architecture, companies can better understand their users, allowing for continuous optimization of the purchase experience on their eCommerce platforms. This strategy boosts customer satisfaction and positions the company as a leader in the competitive travel market.