At Reservamos SaaS, the eCommerce solution allows you to create and apply promotional coupons. Through this feature, the operations and marketing teams of the bus lines can design strategies to:
Increase traffic on your digital channels.
Boost ticket sales anticipation.
Develop better strategies, and have greater knowledge about the occupation.
Promote strategic destinations linked to different seasonality.
Having self-management and a very easy function to use.
With the advice of the Reservamos SaaS Customer Success area, bus companies have implemented marketing strategies based on digital coupons.
The digital sales channel has become a fundamental piece of companies’ growth in diverse sectors, and the bus industry is no exception. At Reservamos SaaS we constantly team up with our clients to design solutions that allow them to generate a greater impact among their travelers and adapt innovative purchasing experiences.
Through Fare Classes, your bus company eCommerce adapts to travelers’ needs and allows you to provide an attractive and flexible offer adjusted to the market.
Bus companies have implemented different strategies, using Reservamos SaaS technology to offer adjusted rates to digital travelers. One case is Greyhound teaming with the Reservamos SaaS development team and implementing 3 differentiated rates in its eCommerce for prices and benefits in baggage, ticket changes, and boarding preferences. The fares are Economic, Extra Economic, and Flexible, where the latter is the most beneficial for the traveler.
Another option to implement Rate Classes is through advance purchase. It is the case of Roll & Bits, which has different rates according to the date chosen to travel and seeks to promote anticipated purchases among digital travelers.
Reservamos SaaS technology brings bus companies the essential tools to increase their competitiveness and get attractive options aligned to what digital travelers are looking for in the market.
¡We did it! 2.3x NPS increases above industry standards by measuring and understanding the traveler’s interaction.
In the solutions optimization phase, we rolled out an “NPS strategy” to challenge and test our solutions with Expreso Brasilia’s travelers. Collecting anonymous data, customer evaluations, habits and interactions allowed us to test and make changes to the eCommerce experience.
Digital transformation is not only about software. We feel proud at Reservamos to have introduced a key concept at Expreso Brasilia. This will ultimately benefit the travelers & the Company. Onward & upward.
Personalizing the shopping experience for travelers speeds up online shopping processes and is key to providing more efficient service.
Now users will be able to save or delete their cards when making a purchase. Within their profile, a section will appear to save the card data and remember them for future purchases.
Within the purchase process there are 2 properties:
Save card: User who wants to save their card data for future purchases.
Use a saved card: Choose a saved card to speed up the purchase process.
Impact of the update:
About 25% of users who have an account choose to save or use their card.
The update includes touchpoints in the customer experience to increase the number of records and cards saved.
Digital transformation is not just about software. At Reservamos SaaS, we help bus companies provide a better digital experience for their passengers. From the ticket search to loyalty programs for frequent travelers.
With this in mind, our team of professionals has analyzed the travelers’ purchase funnel when it does not show results when searching for tickets for certain dates. Creating a new alternative by adding:
Next day and previous day buttons in search results.
The option to purchase the open ticket.
The impact on bus lines:
Avoid losing sales due to a bad user experience.
Keep users in the funnel without returning to the main page.
At Reservamos SaaS we are constantly innovating to bring the bus sector to the innovation speed needed, to create a better experience for the new digital traveler.
