Through an NPS survey conducted on one of the Grupo IAMSA bus lines, we were capable of measuring the main steps of our eCommerce purchasing funnel, understanding the brand loyalty level, and benefit both travelers’ experience and the digital channel growth.
The results are outstanding, above 70 points, and we find a very high value in the following steps within the traveler purchase experience:
Origin and destination search – Very intuitive!
Excellent payment options.
I received immediately in my email my confirmation and tickets.
According to the survey, travelers highlighted the purchasing experience and their preference for the brand to continue buying and recommending it to other users. The NPS strategy score from this exercise exceeded other industries, such as eCommerce and transportation services.
Technology empowers us as companies and empowers our travelers to make better decisions in less time.
Year after year, millions of international tourists explore countries and regions unknown to them, and your digital platform must be prepared to provide the attention they need, in an easy and practical way.
With Reservamos SaaS technology, your eCommerce is internationalized and helps you connect with travelers worldwide.
With just one button it will be easier for the users of your digital channels to choose their favorite destination and buy the ticket to their next adventure.
Changing from Spanish to English will be very simple and will make it easier for users to navigate through the platform.
So the next time you are asked: ¿Hablas español? Don’t worry, with Reservamos SaaS technology, your digital platform will be ready to respond and provide the best service to your travelers.
In the dynamic world of ground transportation, competition and efficiency are key aspects to stay ahead. At Reservamos SaaS, we understand the importance of offering technological solutions that enhance the travelers’ experience and, in turn, boost companies’ capabilities. With this commitment in mind, we have developed our latest update on the eCommerce platform: Multi-Brand Offers in a Single eCommerce.
What Do We Mean by “Multi-Brand Offers”?
This new functionality arises in response to a request from Grupo IAMSA, one of our partners, who sought to optimize the presentation of their multiple brands on their digital sales platform.
The main objective is to allow travelers to access all available routes from IAMSA brands (ETN, Costaline, and GHO) from any results page of any of the brands.
This means that, for example, a traveler on the ETN results page can see and select routes from Costaline. Once selected, this feature will redirect them directly to seat selection in Costaline, without having to go through its respective results page, allowing them to continue with the purchase flow in the corresponding funnel. Additionally, if they are accumulating Doters points, these would accumulate in Costaline.
Key Benefits for Travelers
Convenience and Ease of Use
The ability to view and select routes from different brands from the same eCommerce greatly simplifies the purchase process. The traveler no longer needs to navigate between different websites to find the best travel option. This not only saves time but also improves the user experience.
Greater Availability of Options
By consolidating the route offerings of several brands on a single results page, travelers have access to a larger number of options. This allows them to compare schedules, prices, and routes more efficiently, ensuring they find the option that best suits their needs and preferences.
Continuity in the Purchase Process
One of the most notable advantages of this functionality is the ability to continue the purchase flow without interruptions. As mentioned in the example, if a traveler on the ETN results page selects a Costaline route, they will be redirected directly to the seat selection page of the latter, maintaining consistency and fluidity in the purchase process.
Personalized Recommendations
Despite the integration of multiple brands, our recommended trips functionality will still be present. These recommendations are based on criteria such as route, schedule, and price, ensuring that travelers always receive suggestions that align with their preferences and needs
Benefits for Our Partners
Maximizing Visibility and Sales
For bus companies, the ability to display all their brands on a single eCommerce platform significantly increases the visibility of their services. This makes it easier for travelers to discover new routes and options, and as a result, increases sales by offering a greater variety from a single access point.
Strengthening Competitiveness
In a highly competitive market like ground transportation, offering an optimized and diversified shopping experience can be a key differentiator. Companies that implement this functionality can position themselves as leaders in innovation and customer service, attracting and retaining more travelers.
Advanced Analysis and Personalization
With the consolidation of data from several brands in a single eCommerce, companies can obtain more comprehensive insights into travelers’ preferences and behaviors. This allows for more effective personalization of offers and promotions, improving traveler satisfaction and fostering brand loyalty.
The introduction of “Multi-Brand Offers” functionality on eCommerce platforms enhances the shopping experience for travelers by offering them greater convenience and options and provides bus companies with powerful tools to maximize their sales and operational efficiency.
At Reservamos SaaS, we are committed to continuous innovation and adapting to market needs. If your bus company manages multiple brands in separate eCommerce platforms, we can help you share all your routes on each of your platforms.
Discover the technological infrastructure created to boost your bus company.
Reservamos SaaS was born from the opportunity to provide bus companies with optimized technology to promote and sell their tickets; through a dynamic, safe, and effective eCommerce strengthened with tools and solutions that adapt to the needs of digital travelers. Reservamos SaaS is the technological infrastructure bus lines need to boost online ticket sales with a global impact. In this way, Reservamos SaaS solutions lead the transformation of the bus sector towards ticket office digitization.
But how did it all start?
Reservamos’ journey began under the vision of its founders Sebastián Gómez, Andrés Sucre, and Adrián Cuadros, who from the beginning has proposed to transform how bus tickets are sold and adapt this sector to the new digital travelers’ needs.
The adventure began after realizing that while the lines at the ticket offices of the bus terminals were endless and it became increasingly difficult to buy a bus ticket, the digital channels of these companies were little used. Besides that many bus companies had made heavy investments in developing digital channels internally without achieving the desired objectives.
That is how they decided to become the provider of travel technology, which today helps bus companies obtain better results and achieve smarter sales through solutions that drive the sector’s growth.
The Path to Innovation
The Reservamos SaaS team designed the platform to be the digital ecosystem of any bus line. The Reservamos SaaS technology allows bus lines to configure the different features, tools, and integrations to boost their business growth according to the needs of digital travelers and the personality of each bus line.
The benefits of having Reservamos SaaS technology are:
Turn the brand’s eCommerce into its best version by transforming its digital channel to position it as the company’s biggest revenue engine.
Provide technology and work teams that support the development of a new eCommerce with support and advice at no cost.
Reduce the sales costs of a physical box office through digital channel growth.
Technological infrastructure
eCommerce
Reservamos SaaS provides an effective eCommerce platform that helps strengthen the digital channel, increase sales, and reduce costs while allowing bus companies to understand the needs and behavior of digital travelers.
Reservamos SaaS eCommerce is a dynamic, personalized, and efficient platform for buying and selling tickets online. It has the best anti-fraud system in the industry, with average levels of 0.3% and a +80% payment acceptance rate. In addition to providing relevant metrics and data on traveler behavior and marketing tools helping brands to promote themselves and have more efficient online campaigns.
Apps
Creation of apps available on iOS and Android, and their constant updating to guarantee optimal operation according to the needs of digital travelers. Reservamos SaaS also offers a product with a rating of more than 4.5 stars in digital stores and a friendly and efficient purchasing experience, which increases the level of downloads.
BrainPROS
It is the first Revenue Management solution with data science designed for the bus sector. It allows you to offer the right price at the right time. And it helps create pricing strategies based on booking history, traveler behavior, competition, seasonality, purchase anticipation, and occupancy.
Competitor Monitor
It is a web tool that allows bus line profiles such as price analysts, data analysts, operations managers, and sales managers, among others, to visualize the behavior of the market and have an overview regarding the price offer. This module is part of BrainPROS, the first dynamic pricing solution created by Reservamos SaaS, customized for the bus sector. The Competitor Monitor optimizes the public market data analysis, through technology used in other sectors, such as the airline industry.
The main objective of the Competitor Monitor is to empower bus lines so that they can boost the effectiveness of their strategy according to market behavior. Through this technology, bus lines have updated and automatic information on the routes and prices of their markets at their fingertips.
The Reservamos SaaS team accompanies the management and development of each project, providing support for operational issues, and providing advice on the implementation of each solution, to ensure a positive impact on the conversion and revenue of the eCommerce, through a greater and better connection between the digital traveler and the bus lines.
Towards the digitization of the box office
Reservamos SaaS has offered powerful solutions, ranging from eCommerce for the reservation and sale of tickets on the web, mobile web, and apps to developing and operating a dynamic pricing strategy with its revenue management, and even a system to analyze the market performance. Through the constant development and application of new technologies focused on the experience of digital travelers, understanding of consumption habits, and the development and management of a marketing strategy according to digital travelers’ needs.
Connecting with the digital traveler and boosting your digital sales channel is possible with the right technology and support. At Reservamos SaaS, innovation is our engine, and we accompany bus companies toward their online growth.
Let your bus company be part of this digital transformation. We are innovation speed!
Currently, it is impossible to have an eCommerce without using a dynamic prices strategy.
Nowadays, it is impossible to say that you have an eCommerce without knowing what dynamic prices are. Although the concept is not new, it is one of the trends sweeping the digital market and that you must implement as a strategy in your eCommerce.
Players
To all this, what are dynamic prices? It is simply a strategy for companies to establish flexible prices based on current market demand and supply. It is also known as “price discrimination”, and the purpose is to maximize the average income margin of your products and/or services, adapting them in a matter of minutes, hours or days, depending on the type of market and in accordance to variables you set. It is such a necessary practice that José Luis Moreno, Regional Vice President of Hispanic Operations for Greyhound Lines (and Reservamos SaaS client), commented in our webinar:
What company doesn’t do revenue management today? If we hadn’t launched with the dynamic pricing strategy, we wouldn’t have had the impact and growth that we have had.
The game strategy
There are several ways to execute dynamic prices, a tool that we can help you implement in your eCommerce:
Segmented prices: based on segmentation, companies use machine learning to offer different prices to different groups based on some demographic data and using A/B tests.
Penetration Pricing: based on your competitors you can be the one that sells the cheapest, the one that offers the most expensive, or a hybrid of the two, which is the most recommended. Depending on the relevance of your competitor and your position in the market, you can choose to sell above or below their prices, without punishing your margin and positioning yourself in a market segment.
Time-Based Pricing: In the case of the tourism industry, travel costs vary depending on anticipated purchases. Using lower prices with greater anticipation of purchase and higher when the date of the trip approaches.
Quantity-based pricing: If your service or product is in short supply, your pricing strategy is crucial. With a greater shortage, you can increase prices with a more assertive strategy.
Changing market conditions: the industry situation can change due to diverse factors, and you must act accordingly. During Covid 19 we have seen a lot that companies modifying their prices to adjust to the new normal.
Marker
What are the benefits of dynamic pricing? You can make faster and more profitable changes in terms of sales to increase your company revenue and act with much more flexibility and anticipation. Another great benefit is that you automatically learn from your market trends, which will help you move your product. You can use dynamic prices to encourage recurrence and loyalty to your brand. And finally, this strategy allows you to reach more passenger segments. For example, through an attractive pricing strategy, a family group planning to travel by car may choose to take the bus. With this solution, you are accurate to your pricing strategy, with controlled margins, without losing competitiveness in the industry.
The winner
Some of the largest eCommerce in the world, such as Amazon, have implemented dynamic prices, having unprecedented success, in addition to this, from retail stores to supermarkets with online sales. However, in the air ticket prices, we see a better example of this strategy, being the airline industry the forerunner of this implementation.
What makes airfare so tending to price fluctuations? First of all, they know their users and their needs. Leisure travelers often plan their vacations well in advance, and business travelers often make reservations days or hours in advance. As the departure date approaches, the seats are more expensive. In addition to the periodicity, they modify prices during holiday seasons, increasing their margin due to high demand.
With dynamic prices, you take advantage of market opportunities and compete on equal terms, often with an advantage over your competitors. To maximize the benefit of your bus line eCommerce through dynamic prices, contact us.
