We tell you how Reservamos SaaS had a year of digital evolution and growth with the launch of innovative products and strategic participations.
This year, Reservamos SaaS has consolidated its position as a leader in the digitalization and personalization of the land transportation sector in Latin America. Through innovations such as the integration of artificial intelligence, product launches focused on personalized experiences, and strategic partnerships, we have helped our allies optimize their operations and enhance the user experience. Each initiative of 2024 represents a step forward in our mission to redefine the future of companies that choose to join us as a technological ally.
Q1
February
- [Webinar] eCommerce
We held our first webinar of the year called “Online Sales: Boosting eCommerce for bus companies with Artificial Intelligence”.
In the webinar —led by José Luis Landaeta, Head of Customer Success at Reservamos SaaS, and Oscar Jiménez, Product Manager— five key points were discussed to improve the search engines on bus companies’ websites:
- The digital experience of the traveler
- Intelligent and personalized search engine
- Importance of SEO for conversion
- Key metrics for the success of your eCommerce
- The evolution of your eCommerce to adapt each to each traveler
Reservamos SaaS welcomed its allies Rápido Ochoa and Expreso Brasilia in Mexico City to carry out different activities and meetings with leading companies in technology and the land transportation sector in Mexico.
March
- Lanzamiento Platform AI
Adrián Cuadros, Co-founder & Head of Product of Reservamos SaaS, published a blog post detailing how Platform AI optimizes online ticket purchasing through artificial intelligence. It offers personalization and dynamic revenue management to adapt routes and prices based on demand, enhancing the user experience.
Since the implementation of Platform AI, powered by the search widget, our allies have achieved a 3 percentage point growth in the conversion of their eCommerce.
Q2
April
Starting April 22th, we announced the integration of Thiego Paes into Reservamos SaaS as a Country Manager for Brasil.
Thiego joined Reservamos SaaS to strengthen efforts in culture, team, markets, and technology. Since our official entry into Brazil in January 2023, we have built trusted relationships with key players in the sector, based on our knowledge and experience.
- [Webinar] BrainPROS
We held our second webinar of the year called “BrainPROS: The Future of Smart Pricing”, led by Camilla Brugali, Product Manager of BrainPROS, our Revenue Management System, and María Fernanda Brito, Head of Marketing at Reservamos SaaS.
The webinar covered the following topics:
- Price Law #1
- The critical issues companies face in terms of pricing strategies.
- BrainPROS, the Revenue Management system
- Pricing is about leveraging the context!
- The best time to implement a Revenue Management system
- wemobi success story
MIT Technology Review Brasil recognized our partner wemobi as a success case for being an Innovative Workplace. This recognition comes from the innovations implemented by the company to quickly map out competitors and adapt more effective revenue management strategies.
With the help of Reservamos SaaS technology, wemobi achieved a 35% growth in operational margins in 2023 compared to 2022. This was made possible by the evolution of data analysis tools and strategic revenue management, being pioneers in the use of best practices from more mature industries in revenue management and in the development of tools that did not previously exist in the road transport market.
- New Results Page
On April 30th, we launched the new search results page in the eCommerce of our partners. With a clear focus on simplicity and optimization, our new results page has been designed to highlight the most relevant information, thus making the purchasing moment easier for users.
May
- Announcement of Expresso São Luiz as a new ally of Reservamos SaaS
We welcomed on board Expresso São Luiz, with more than one hundred destinations in Brazil. Their confidence in us is a testament to the value we offer in the digitization of the bus sector.
This partnership not only strengthens our position in the market, but also represents a significant boost for the industry. With the implementation of our cutting-edge technology, Expresso São Luiz is poised to offer a more seamless and convenient ticket purchasing experience for its travelers.
- On-Road Talks
We held the first edition of Reservamos On-Road Talks, a free virtual meeting space where we shared dialogue sessions with bus companies from the Latam region, focused on strengthening your digital channels.
The three talks that made up On-Road Talks wer
- Boost your revenue: Online business models and ancillaries by Alexandier Meza, General Manager of Roll & Bits
- Increase your company’s presence through Google by Karina Alarcón, Product Partnerships LATAM at Google
- Driving to the future: Innovation in operations and driver policies by Ricardo Pinto, Planning and Operations Manager at Grupo Flecha Amarilla, and Alberto Juárez, Maintenance Manager at Grupo Flecha Amarilla
- Recommended Trips
We added the Recommended Trips feature, designed to enhance the user experience and maximize the revenue of our partners.
The Recommended Trips feature uses advanced algorithms to offer users a personalized selection of trips that match their needs and preferences. This feature takes into account various factors, such as trip duration, price, itinerary, and ticket categories, to provide accurate and meaningful recommendations.
The implementation of this feature has several key objectives:
- Improve the buying experience: By providing personalized recommendations, travelers can quickly find the trip that best suits their needs.
- Maximize revenue: By increasing the relevance of recommendations, completed purchases and average ticket sales are boosted.
- Stay competitive: Bus companies can remain competitive by offering a modern, personalized buying experience.
Q3
August
- Lat.Bus 2024
The Brazil team of Reservamos SaaS participated in Lat.Bus with panels focused on technology and sustainability, as well as meetings with leading companies in the bus sector in the region.
Lat.Bus 2024, held in São Paulo, Brazil, from August 6 to 8, stood out as a key event for the public transport and urban mobility sector in Latin America. With over 150 brands and nearly 15K visitors, the event highlighted the latest technological and sustainable innovations in the sector.
- [Webinar] Digital Marketing with Tati Uribe
We held the webinar “Building an Omnichannel Digital Marketing Strategy for the Bus Sector”, led by Tati Uribe, a social communicator and journalist specializing in neuro-sales and the psychology of success.
Tati provided a detailed and practical explanation of how bus sector companies can adapt to current digital marketing trends, emphasizing the importance of a well-founded omnichannel strategy.
- Announcement of Grupo Comporte as a partner of Reservamos SaaS
We welcomed Grupo Comporte, an unquestionable leader in passenger transport in Brazil. With over 20 years of experience, operating approximately 50 companies, such as Viação and Piracicabana. But that’s not all, because Grupo Comporte not only dominates on land but also in the air with the creation of Gol Linhas Aéreas.
Additionally, they continuously invest in advanced technologies to improve operational efficiency and passenger experience… And this time, they acquired our innovative solution: ReservamosONE!
September
- Reservamos SaaS Next
We held the first edition of Reservamos SaaS Next, a key event to share with the bus sector in the Latam region our commitment to a level of personalization that makes the online experience unique for each user.
We also introduced new features and launches focused on what we call personalization for everyone:
These innovations allow bus companies to stay competitive and improve their market position by anticipating travelers’ needs, enhancing not only their operational efficiency but also customer satisfaction.
- Expertos en Movimiento-Marcel Benítez
We shared the first episode of our podcast “Expertos en movimiento”, where we interview Marcel Benítez Martínez, Engineering Director at Reservamos SaaS, focusing on eCommerce.
This episode was recorded in celebration of Programmer’s Day to learn more about him, what inspires him, his passion for technology, and the biggest challenges he has faced.
Q4
October
- Announcement of Satélite Norte as a new ally of Reservamos SaaS
We keep growing in the Brazilian market by welcoming Satélite Norte as our partner, reinforcing our commitment to the digitalization of road transport in Brazil. This milestone highlights not only their technological innovation but also the modernization of their fleet, ensuring quality service for their passengers. Founded in 1996, Satélite Norte stands out for its strategic innovation and for offering comfortable and safe trips.
- Expertos en Movimiento-Juan Pablo Martín GFA
In the second episode of our podcast “Expertos en Movimiento”, we were joined by Juan Pablo Martín Yamín, Director of Innovación at Grupo Flecha Amarilla, who discussed the importance of sustainability in the company’s commercial strategy.
Grupo Flecha Amarilla promotes ESG (Environmental, Social, and Governance) initiatives and remains committed to a more sustainable future through actions such as reducing its carbon footprint and investing in sustainable technology.
- New features of the Revenue Management System
The Revenue Management System from Reservamos SaaS monitors market behavior, evaluates the performance of pricing strategies, and suggests adjustments to maximize revenue. Among its key modules are the Competitor Monitor and Price Suggestions, which have recently been enhanced with two new features: Manual Price Suggestions and Unified Data Download from Competitors and OTAs.
- Launch of the first Secondary Market platform for sports
We introduce the first Secondary Market platform designed specifically for sports clubs and teams in the region. Our first partner is Club de Fútbol Monterrey Rayados, a team that will redefine the rules of the game with our solution.
The platform provides clubs with tools to personalize fan experiences, protect them with a secure environment, and increase revenue by optimizing seating, food, beverages, and merchandise. Fans enjoy benefits such as the ability to rent out their seats if they cannot attend, access to exclusive areas, and a safer experience when purchasing official promotional products.
November
- Expertos en Movimiento-Armando Rodríguez Trespalacios from Expreso Brasilia
In the third episode of our podcast, “Expertos en Movimiento”, we connected with Colombia to talk with Armando Rodriguez Trespalacios, Technology and Organizational Management Manager at Expreso Brasilia S.A.
Armando shared with us how having the right tools and technology is essential to drive innovation and optimize processes, thus exceeding business objectives and aligning with the corporate vision. He also explained how the company’s IT team is structured to tackle the challenges of innovation in the bus sector.
- Smile Bus Success Story
We share the success story of the Mexican intercity passenger transportation company, Smile Bus.
Today, 51% of their sales come from their digital channel, a milestone that highlights their adaptability and innovative vision. However, the journey wasn’t easy: initially, they faced low digital adoption, leading to ticket counter congestion and limiting their reach in a rapidly digitizing market. The key was transforming this reality through advanced technology and marketing strategies.
With the support of Reservamos SaaS, Smile Bus implemented a personalized purchasing experience and a Revenue Management System that optimizes prices in real-time, enabling them to offer a competitive proposition.
- Announcement of Cruz del Sur as a new partner of Reservamos SaaS
Cruz del Sur, one of Peru’s leading transportation companies, joins as a new partner of Reservamos SaaS to transform its operations and enhance users’ digital experience.
With over 60 years of experience and a strong reputation for providing safe, reliable, and high-quality service, Cruz del Sur connects more than five million customers across 22 national destinations.
Together, we are taking Reservamos SaaS’s cutting-edge technology to the next level to optimize operational efficiency, enrich passenger experiences, and drive the sustainable growth of Cruz del Sur.
As we move towards 2025, Reservamos SaaS is gearing up to unlock new opportunities and strengthen its commitment to technology and customer experience. This year’s innovations have prepared us to continue exploring and anticipating market needs with a fresh perspective. The best is yet to come, and we are ready to keep leading the evolution of the industry!
