At Reservamos SaaS, the eCommerce solution allows you to create and apply promotional coupons. Through this feature, the operations and marketing teams of the bus lines can design strategies to:
Increase traffic on your digital channels.
Boost ticket sales anticipation.
Develop better strategies, and have greater knowledge about the occupation.
Promote strategic destinations linked to different seasonality.
Having self-management and a very easy function to use.
With the advice of the Reservamos SaaS Customer Success area, bus companies have implemented marketing strategies based on digital coupons.
The digital sales channel has become a fundamental piece of companies’ growth in diverse sectors, and the bus industry is no exception. At Reservamos SaaS we constantly team up with our clients to design solutions that allow them to generate a greater impact among their travelers and adapt innovative purchasing experiences.
Through Fare Classes, your bus company eCommerce adapts to travelers’ needs and allows you to provide an attractive and flexible offer adjusted to the market.
Bus companies have implemented different strategies, using Reservamos SaaS technology to offer adjusted rates to digital travelers. One case is Greyhound teaming with the Reservamos SaaS development team and implementing 3 differentiated rates in its eCommerce for prices and benefits in baggage, ticket changes, and boarding preferences. The fares are Economic, Extra Economic, and Flexible, where the latter is the most beneficial for the traveler.
Another option to implement Rate Classes is through advance purchase. It is the case of Roll & Bits, which has different rates according to the date chosen to travel and seeks to promote anticipated purchases among digital travelers.
Reservamos SaaS technology brings bus companies the essential tools to increase their competitiveness and get attractive options aligned to what digital travelers are looking for in the market.
Revenue management strategies require combining multiple data sources and processes to drive decision-making.
Today’s competitiveness demands faster and smarter changes to take advantage of real-time. On our path to building and providing the bus industry’s #1 revenue management system, we have included new features and capabilities for bus companies such as:
Availability to set early alerts based on services and historical data.
Types of alerts
Demand – Finds positive and negative changes in the purchase interest, on each route.
Occupation – Indicates an “unusually” low or high occupation.
Sold Tickets – In advance and same-day alerts.
Time changes – Takes the last 14 days’ historical data to perform and validate the scheduling.
Price changes – Checks the previous day and current trips for comparative analysis.