In this blog post, we explain how our technology addresses the challenges faced by companies in the bus and sports sectors, helping them accelerate innovation and strengthen their digital growth.
About Our Service
How is our tech ecosystem structured?
Our ecosystem is composed of smart and personalized solutions. Here’s a breakdown of each one:
eCommerce Platform: A modular system powered by Artificial Intelligence, optimizing everything from the search engine to ticket generation. It integrates with the company’s eCommerce platform, providing higher conversion rates, an optimized purchasing funnel, and a personalized and secure user experience.
App Development: Custom apps for each company, incorporating the available eCommerce features and access to different management tools. These apps have ratings of +4.5 stars on digital stores.
Revenue Management System: This system enhances the performance and operations of companies. Through its market monitoring and analysis modules, it generates intelligent pricing recommendations to optimize revenue.
Competitor Monitor: A web tool based on data science that allows businesses to visualize and analyze market behavior, enabling better decisions for pricing strategies and inventory optimization.
ReservamosONE: An intelligent system designed to collect, organize, and analyze traveler data to extract insights that trigger strategic actions, increasing loyalty and conversion rates. It achieves this by unifying offline and online channels.
BusTracker: An ecosystem for monitoring and messaging between the operations center, drivers, and passengers. It is adaptable to other industries based on their needs.
What are the key features of our solutions?
Our solutions stand out for being adaptable to each allied company, focusing on providing a unique personalized experience for their users, with a data-driven approach. This allows us to continuously adjust and optimize our tools to meet the specific needs of each industry and its users. Unlike other software providers, we focus on developing technology that not only adapts to the specific needs of our partners but also evolves with them, ensuring an effective response to market changes and emerging demands in each sector.
What are the benefits of our products and how do they impact our partners?
Our products offer significant benefits to our partners. Thanks to our data-driven technology, we create a personalized digital pathway that ensures the success of each collaborating company. This technology enables businesses to simplify their operational processes, freeing up resources and time that can be dedicated to developing more effective strategies to boost sales and revenue. Additionally, all this is achieved with a very low technological cost, maximizing profitability and efficiency for our partners.
Do we design the entire website or eCommerce, from the search engine to ticket generation?
At Reservamos SaaS, we design and optimize the entire sales funnel, which includes the ticket sales experience from the search engine to ticket generation. Our modular platform with Artificial Intelligence is fully integrated into the company’s eCommerce, providing a dynamic and customizable platform that enhances conversion rates, optimizes each purchasing stage, and ensures a personalized and secure user experience. We also offer marketing tools, detailed traveler behavior metrics, and a highly effective anti-fraud system to guarantee the digital success of the companies.
What does the eCommerce solution consist of?
The Reservamos SaaS eCommerce platform adapts to any company’s website. It is AI-based technology capable of providing a personalized shopping experience tailored to each user’s needs. The platform is made up of various modules designed to optimize every aspect of digital ticket sales:
Smart Search Engine: At this first stage of the sales funnel, we ensure a user experience that helps drive higher sales, offering various functionalities that create a personalized shopping experience for users.
Analytics Module: Provides access to detailed metrics to analyze user interaction with the sales funnel. It includes features to monitor traffic, performance at each stage of the purchase process, and retention, and allows the creation of personalized reports and dashboards for a clear view of user behavior.
Payments and Anti-Fraud Module: Optimizes payment acceptance and minimizes chargebacks with customized parameters. It offers advanced anti-fraud tools and risk control strategies to ensure secure transactions.
Content Module: Allows companies to efficiently manage their eCommerce, activating routes, and promotions, and updating banners, texts, and images with ease.
Ancillary Module: Integrates complementary services and products during the purchase process, such as travel insurance or additional luggage, to increase revenue per ticket and meet users’ needs.
Marketing Module: Facilitates personalized and automated communication with users, utilizing marketing tools like push notifications, SMS, and email marketing campaigns to improve retention and boost campaign effectiveness.
SEO Module: Optimizes organic search engine positioning through the automated creation of landing pages and specialized content, reducing advertising costs and enhancing online visibility.
Each module is designed to offer a comprehensive and personalized solution, improving operational efficiency, and user experience, and maximizing company revenues.
How is the Reservamos SaaS eCommerce platform different from a white label?
Our eCommerce platform stands out from a white label in several key aspects:
Personalized and Modular Approach: Unlike a white label, which typically offers a standard solution branded for the client, the Reservamos SaaS eCommerce platform is modular and highly customizable. This means we not only tailor the interface and functionalities to meet the specific needs of each company but also ensure continuous innovation and updates that drive higher sales for our partners. Additionally, we provide advanced tools such as analytics, anti-fraud, and marketing modules that enable deep customization and detailed management of the sales process and operations.
Advanced Technology and Specialized Support: We use AI and data analysis technology to optimize the sales funnel and provide a user experience tailored to market needs. We also offer ongoing support and specialized consulting to ensure the digital success of our partners. A white label, by contrast, tends to offer less flexibility in integrating advanced technologies and providing personalized support.
Optimization and Control: Our platform not only offers an eCommerce solution but also provides tools to optimize conversion, manage anti-fraud, and perform detailed real-time analysis of user behavior. This allows companies to have deeper and more efficient control over their digital sales channels, something that a standard whitelabel does not always guarantee.
What are our competitive advantages compared to OTAs and other market options?
At Reservamos SaaS, we offer a comprehensive solution that reduces costs, optimizes revenue management, and improves the experience for both companies and users, overcoming the limitations of OTAs and other market options.
Cost Reduction and Improved Margins: Companies save costs by not paying commissions to OTAs, and they can increase margins on each transaction with actions such as round-trip ticket sales.
Direct Access to Data and Liquidity: Our solution offers the advantage of keeping data collection within the brand, ensuring real-time information without relying on third parties. It also provides superior liquidity by allowing revenues to be deposited directly into the company’s accounts, eliminating dependency on OTA policies.
Personalized Traveler Experience: By using the direct channels of partner companies, travelers enjoy lower prices by avoiding additional fees and OTA commissions. They also have access to exclusive promotions and a personalized shopping experience, with more efficient and streamlined customer service.
Loyalty and Efficient Sales Management: Direct sales not only offer better prices and promotions but also allow for better management of reservations or purchases and access to loyalty programs that are not available on other platforms. Sales revenues are managed more effectively with a constant cash flow and higher profit margins due to the elimination of intermediary commissions.
How often do we innovate in the eCommerce of our partners?
At Reservamos SaaS, innovation is a continuous and essential process to deliver value to our partners. Our Core Product team constantly works on developing and implementing new features within the eCommerce platform. These innovations are regularly integrated into our partners’ roadmaps, ensuring they always have the latest advancements and cutting-edge technologies.
We use methodologies such as A/B testing to impartially and accurately evaluate new features, ensuring that each innovation significantly improves the platform’s service and performance. This approach allows us to make ongoing adjustments and optimizations, ensuring that our partners always benefit from the most advanced and effective solutions available in the market.
If a partner company needs to make changes to its website or reports a performance issue, how do we handle that communication?
At Reservamos SaaS, we have a comprehensive process to efficiently and effectively manage any request for changes or performance issues. Our partner companies have access to a specialized Customer Success team and a Product Manager, who acts as the first point of contact for any needs.
When a problem is reported or changes are required, the Customer Success team is responsible for logging and managing the request through our ticketing and customer support system. Additionally, we organize working sessions and periodic meetings to review eCommerce performance, discuss company goals, and follow up on specific changes and requests.
To ensure constant innovation, we work together with each partner to design and update each roadmap, prioritizing the most relevant needs and optimizations. This collaborative approach ensures that all requests are handled promptly and that the platform remains aligned with our partners’ objectives and expectations.
Is our technology secure?
Yes, at Reservamos SaaS, the security of your data is our priority. We implement various measures to protect your information:
Data protected in transit: We use TLS to encrypt data during transmission and apply encryption at rest to secure data in our analytics database.
Logical data separation: We maintain a logical separation of user data, with robust authentication and authorization controls to protect access.
Development audits: We conduct thorough audits at each stage of development, including architecture reviews and both automated and manual code review processes.
Infrastructure monitoring: We continuously monitor our servers, infrastructure, and network environment to detect and prevent potential abuse.
These practices ensure that your information is protected and secure at all times. If you have more questions or need further details, feel free to contact our team.
Who owns the data?
The data is the exclusive property of each partner. At Reservamos SaaS, we guarantee that our partners’ data is not shared with third parties. Each partner company has full and 24/7 access to their eCommerce information, ensuring total control and transparency over the data generated in their digital sales channels.
Where does the ticket sales revenue generated in our partners’ eCommerce go?
The revenue from ticket sales generated in the eCommerce of each of our partners goes directly to their bank accounts. This revenue is processed through a secure payment gateway that we recommend and implement, ensuring protection against fraud and financial losses. Thanks to the payment gateway, we ensure a quick and secure settlement and disbursement time; allowing partners to see their sales revenue reflected in their bank accounts within 24 hours, ensuring both the integrity and security of the funds and the liquidity to continue operating their businesses efficiently.
How can you learn more about Revenue Management and our technology?
We prepared a blog post in collaboration with our Product Manager, Camilla Brugali, to address the most common questions about Revenue Management, from basic definitions to a strategic view of revenue management. We explain how this discipline can transform your company and lead it to success in a dynamic and changing industry.
Who are our clients at Reservamos SaaS?
On our website, you can find more information and success stories from the partner companies we collaborate with and who have placed their trust in our technological solutions. For more details about each company, read this article.
In this blog post, we explain who we are and our value proposition as a technological ecosystem that aims to be a partner for businesses to ensure their digital success.
About Us
What is Reservamos SaaS?
Reservamos SaaS is a technological ecosystem composed of solutions and tools designed to drive the digital growth of businesses. We address everything from optimizing online sales channels to comprehensive revenue and operations management, facilitating a complete and effective digital evolution.
Originally from Colombia, Sebastián Gómez is a co-founder and Director of Reservamos SaaS. He began his career in New York as a Strategy Consultant at Accenture and later as an initial member of Linio Mexico. Together with co-founder Andrés Sucre, he completed an MBA at the Massachusetts Institute of Technology (MIT Sloan School of Management). His vision has driven the expansion efforts of Reservamos SaaS into Latam.
Originally from Caracas, Venezuela, Andrés Sucre is a co-founder and CEO of Reservamos SaaS. Andrés holds an MBA from the Massachusetts Institute of Technology (MIT Sloan School of Management). His mission from the start of Reservamos SaaS has been to enhance the digitalization of the bus sector, aiming to transition ticket sales online. In addition to his entrepreneurial and business background, Andrés has extensive experience in finance, having worked at Deutsche Bank in 2011 and currently serving as an Independent Advisor at HSBC.
Originally from Cochabamba, Bolivia, Adrián Cuadros is a co-founder and Chief Product Officer of Reservamos SaaS. Adrián leads innovation and technology development at Reservamos SaaS. He has extensive experience creating web and mobile products, building software teams, and managing projects.
Meet our leaders in Sales, Expansion, Finance, Technology, Product, Marketing, Customer Success, and People here.
Where are your offices located?
Our offices are based in Mexico, but our team is distributed globally. We have over 100 members in cities like Mexico City, Monterrey, Mérida, and other countries such as Colombia, Brazil, Paraguay, Spain, and more. We believe talent knows no boundaries and always seek the best collaborators to continue driving the digital evolution of our partner companies.
What problem do you solve?
At Reservamos SaaS, we tackle the challenge of digital evolution in the online ticket sales industry by providing advanced technology that drives growth and innovation. Our mission is to help companies overcome barriers and lead the future of online sales by offering customizable platforms that enhance direct digital sales channels, optimize operations, and provide real-time information.
We differentiate ourselves through data analysis, a design focused on our partner companies, and agile development; allowing us to offer dynamic and versatile solutions. This maximizes revenue, improves operational efficiency, and facilitates a smooth, attractive, and secure online shopping experience. Through our technological ecosystem, we aim to revolutionize various industries and help our partners achieve unprecedented growth and operational efficiency.
Where do you have a presence?
We have primarily focused on the passenger ground transportation sector. In this industry, we collaborate with leading companies in Mexico, Colombia, Peru, Chile, and Brazil, which have implemented our technology to enhance their operations. Recently, we have also ventured into the sports sector in Mexico.
What is the difference between you and an OTA?
In the passenger ground transportation sector, we differentiate ourselves from an OTA or marketplace by acting as a technological partner. Through our solutions, we help companies maintain full control of their businesses by optimizing their own digital sales channels and managing their revenue and operations. This way, companies retain ownership of their data and processes, ensuring greater autonomy and customization in their digital strategy.
What is Reservamos SaaS’s value proposition?
At Reservamos SaaS, we offer specialized solutions that address the innovation and market needs of companies in an agile and efficient manner. Our technological ecosystem is characterized by its high degree of specialization, featuring tools, software, and human talent that precisely address and resolve digital challenges.
Our technological roadmap is aligned with the latest market innovations and trends, allowing us to anticipate the needs of our partner companies and provide solutions that continuously drive their digital evolution. Additionally, our competitive pricing model not only facilitates cost reduction for companies but also ensures high levels of customization and innovation, all under expert and specialized guidance.
Our goals are: 1) To increase our partners’ digital revenue and sales through their direct channels; 2) To reduce sales and operational costs; 3) To simplify internal operational processes; and 4) To offer a superior purchasing experience for users. We are committed to ensuring the digital control and success of our partners’ businesses by providing differentiated, high-quality service that ensures higher profits and continuous growth.
What is your business model?
Our business model focuses on driving sales through the direct channels of bus companies, maintaining a pricing approach that guarantees constant innovation. By upholding high standards of innovation, we not only ensure the growth and profitability of our partners but also foster the continuous development of our solutions. This approach allows Reservamos SaaS to offer advanced tools and features that promote the success and expansion of our partners, creating a cycle of mutual growth.
Regarding the management of ticket sales revenue, the advantage of strengthening the online sales channels is that the revenue goes directly into the brand’s accounts. This allows companies to settle their sales daily, enabling them to align their financial strategy with their cash flow and also ensures higher profit margins.
Who are the customers of Reservamos SaaS?
Within the passenger ground transportation sector, we collaborate with leading companies in this sector throughout the Latin American region.
Grupo Flecha Amarilla is a Mexican company, founded in 1932, specializing in providing mobility solutions throughout the central and western regions of the country. It operates in 14 states in Mexico and across various sectors. Its brands include long-distance ground transportation with Primera Plus; interurban transportation with Coordinados and Unebus; as well as suburban, urban, special transport, tourism, parcel, courier, and food services. The Mexican ground transportation company Roll&Bits is part of Grupo Flecha Amarilla and stands out for its 100% digital business model, operating without terminals and with boarding points in strategic city locations. Roll&Bits offers special trips to mass events and tourist destinations in the central and western regions of the country.
Grupo IAMSA is a holding company for passenger transportation companies such as ETN – Turistar Lujo, Costa Line, and Amealcenses. Additionally, IAMSA has formed administrative synergies with Grupo GHO, owner of the Autovías, La Línea, Pegasso, and Sur de Jalisco brands, strengthening its presence in the sector. Grupo IAMSA’s units cover ground routes in the Central, Western, Northern, Northeastern, and much of the Pacific and Southern regions of Mexico. The Mexican low-cost airline Viva Aerobus is also part of IAMSA’s portfolio. Founded in 2006, Viva Aerobus offers affordable fares and an extensive network of domestic and international destinations.
Grupo Comporte is a Brazilian business conglomerate that has established itself as one of the leaders in the transportation sector in Brazil. It operates approximately 50 transportation brands, encompassing a wide range of services, from interurban passenger transportation to cargo transportation and tourism. Comporte has expanded its operations to 13 Brazilian states, reaching over 700 cities with a fleet exceeding 7,200 buses. It not only dominates on land but also in the air with the creation of Gol Linhas Aéreas.
Gontijo Transportes is a Brazilian ground transportation company with 80 years of history. Based in Belo Horizonte, Minas Gerais, Gontijo is part of a conglomerate that includes Nacional, Continental, and São Cristovão. After absorbing São Geraldo in 2015, it consolidated a fleet of over 1,500 vehicles and transports more than 5 million passengers annually. Gontijo operates an extensive network with 347 national routes and one international route to Paraguay, connecting cities like Salvador and Asunción.
Satélite Norte is a ground transportation company in Brazil. Founded in 1996, the company has distinguished itself by providing quality service, with a modern fleet equipped to ensure the comfort and safety of its passengers. With extensive coverage in states such as Goiás, Mato Grosso, Tocantins, Maranhão, Pará, Piauí, and Ceará, Satélite Norte has established itself as a popular option for travelers in these regions.
Expresso São Luiz is a Brazilian company based in Goiânia, with over 70 years of experience in the passenger ground transportation sector. It offers services in regular passenger transportation, as well as tourist charter and cargo and parcel transportation. Initially focused on the southwest of Goiás, it now operates in over 100 destinations throughout Brazil, covering routes in Mato Grosso, Goiás, the Federal District, Bahia, Sergipe, Alagoas, Pernambuco, Minas Gerais, and São Paulo.
Launched in July 2020, wemobi offers a fully digital mobility experience. With a focus on simplifying and transforming ground transportation in Brazil, wemobi’s proposal stands out for its 100% digital functionality, from ticket purchase to boarding and customer service, ensuring safety and lower costs. The company operates with a fleet of buses connecting over 850 destinations nationwide, providing varied routes and schedules, as well as different comfort categories. Additionally, it offers access to over 550 destinations and 3,000 routes through its transportation partners, establishing itself as a convenient and economical option for mobility in Brazil.
Expreso Brasilia is a Colombian ground transportation company with over 60 years of experience in the market. It serves more than 150 towns and cities in the country and offers 5 international destinations. It covers the Northern Coast of Colombia, the central region (Puerto Boyacá, Honda, Bogotá, Ibagué), the eastern region (Cúcuta and Bucaramanga), the western region (Medellín, La Apartada), and the southern region (Cali).
Rápido Ochoa has a long history of providing passenger and parcel services. Founded in 1958, its routes connect the main cities in Colombia. In addition to passenger transportation, Rápido Ochoa also offers logistics services, expanding its portfolio of services.
Berlinas del Fonce is a Colombian ground transportation company known for its extensive route coverage across the country. Founded in 1954, the company offers passenger and parcel services, connecting major cities and tourist destinations in Colombia.
Founded in 1949, Flota Magdalena specializes in connecting various regions of Colombia, particularly the Caribbean coast. In addition to passenger transportation, the company also provides parcel services, facilitating the delivery of packages to multiple destinations.
Turbus is one of the largest and most recognized intercity passenger transportation companies in Chile. Based in Santiago, it offers interprovincial, international, and special services. It connects more than a hundred destinations between the cities of Arica and Puerto Montt, including Mendoza in Argentina. In addition to passenger transportation, Turbus also provides parcel and cargo services, expanding its offerings to meet the needs of its customers.
The Club de Futbol Monterrey, known as “Rayados” or “Monterrey,” is a professional Mexican soccer club. Founded on June 28, 1945, it plays at the Estadio BBVA in Guadalupe, in the Monterrey metropolitan area. With 79 years of history, the club has established itself with 16 titles, including 5 Liga MX championships and 5 Concachampions titles. In addition to having one of the most loyal fan bases, with the highest average attendance per game in the league, it also boasts the most modern stadium in Mexico and the fourth largest in terms of spectator capacity. The stadium will also be a host venue for the FIFA World Cup 2026™ – Canada, Mexico, and the United States.
On our website, you can find more information and success stories about the partner companies we collaborate with, and who have trusted our technological solutions.
On April 25th, we hosted our second webinar of the year titled ‘BrainPROS: The Future of Smart Pricing’, led by Camilla Brugali, Product Manager of BrainPROS, our Revenue Management system.
We continue with our webinar series. In this second edition, we focused on the Brazilian market, aiming to share with bus companies in that country what we have achieved, guiding companies to optimize their revenue management through technology.
In the webinar—headed by Camilla Brugali, Product Manager of BrainPROS, and María Fernanda Brito, Head of Marketing at Reservamos SaaS—the following topics were addressed:
Price Law #1.
The critical points companies face in terms of pricing strategies.
BrainPROS, Revenue Management system.
Price is about leveraging context!
The best time to implement a Revenue Management system.
Price Law #1: Price is Never Ready
The main law and premise that Camilla shared during the webinar is that the pricing strategy is never ready, never definitive, and never the only possible one.
Just as a product requires constant innovation, updates, and new features according to user needs, pricing strategies also require constant adjustments. In Camilla’s words: The market and a customer’s willingness to pay a price are becoming increasingly dynamic, a moving target. There are increasingly more sales channels, competitors, and sources of interaction between an end consumer and a brand. This requires that the pricing strategy be equally dynamic and constantly reviewed and changed, considering various factors to stay up-to-date and competitive.
When we talk about pricing strategies, we refer to all aspects to consider when assigning a price to a product or service. In sectors like buses, there are challenges to establish mass, automated, and intelligent pricing strategies. When speaking of smart pricing, we refer to considering different areas of opportunity. What are these challenges that we have identified working hand in hand with the sector:
Data standardization.
Identifying segments to capture pricing opportunities.
Updating prices across different channels.
Without having a single source of information, it becomes difficult for companies to detect opportunities in an automated and massive way to set the right price.
The price is about leveraging the context
There are countless aspects that a bus company can consider when creating a pricing strategy for each route and schedule. From segmenting their travelers, the most popular and least crowded routes, the days of the week traveled, the time of day, the type of seat, weather conditions, events or current situations, the distance of the journey, ancillaries such as pets, luggage, food, and even the anticipation with which the traveler purchases their ticket.
All these aspects play a role in creating a pricing strategy, so the price of a journey goes beyond the cost for the company; it involves the entire purchasing flow for a traveler, their interests, needs, preferences, etc.
Several models help us anticipate demand. One of them is the traffic to a bus company’s website over time, per user; it’s a way to predict demand. However, there are many ways to think about customizing the pricing strategy according to each traveler and thus achieve the goal of maximizing revenue.
Camilla Brugali, Product Manager, BrainPROS.
Errors commonly made when creating a pricing strategy
One of the major challenges identified by the BrainPROS development team and Reservamos SaaS Revenue Management strategies team are the fears and scenarios often faced by bus companies when creating a pricing strategy.
For many companies, creating a pricing strategy involves misconceptions and issues such as:
Assuming that if the price is too low or discounted, the company will lose revenue.
Believing that if the price is too high, the company will be rejecting potential sales.
Fear of losing sales and therefore profitability on each journey.
However, these are misconceptions that can lead a company to lose money. In Camilla’s words: When a company today takes responsibility for creating intelligent pricing strategies, it means that it is also willing to understand that user or traveler throughout their purchasing journey. Understanding that over time, that user will have different behaviors and needs. So, we shouldn’t start from the premise of only lowering the price or always raising the price, but rather think dynamically, interpreting that end user more comprehensively and finding ways to retain them and increase their loyalty.
Whenever we think about Revenue Management strategies at Reservamos SaaS, we know that it is necessary, on the one hand, to constantly monitor the different variables in the market, in consumers, in the behavior of the company itself, and on the other hand, to interpret that information and data to propose an intelligent price that pleases the traveler and truly maximizes revenue for the company.
Hence the value that BrainPROS brings, as it is a Revenue Management system that does not require integration, and companies can try it out to increase their insight into the variables that influence the creation of an optimal and effective pricing strategy.
3 reasons to implement a Revenue Management system:
Data and cloud infrastructure are becoming more cost-effective and better every day.
Large language models (LLMs) and artificial intelligence make data collection, organization, and analysis scalable and powerful.
Customer expectations regarding personalization make dynamic pricing an indispensable strategy for any bus company.
Having technology specialized in the bus sector today is not impossible to achieve. A solution that is capable of concentrating a large source of data is synonymous with cost optimization, and operational processes, and therefore is a cost-effective solution due to its immediate benefits.
In addition, one of the major trends today among brands is personalization. For that, data is required, information that allows a company to adapt uniquely to what each user or consumer requires, not only in terms of the user experience within an eCommerce but also in the pricing strategy, according to their behavior.
The best time to implement a Revenue Management system is now
Through BrainPROS, bus companies have two paths to delve into Revenue Management and smart pricing.
Competitor Monitor
It is a machine learning-driven module, integrated into BrainPROS, developed to monitor and analyze market behavior to create a differentiated strategy.
The Competitor Monitor facilitates the analysis of public market data. It is used by price analysts, data analysts, operations managers, and sales and marketing managers, among other members of bus companies, to have up-to-date and automatic market information at their fingertips, such as routes, schedules, occupancy, capacity, and prices; and through this comprehensive visualization, make better decisions in their pricing strategies and inventory optimization.
BrainPROS
A Revenue Management system, based on data science, that concentrates all the data a company needs to make revenue-increasing decisions.
BrainPROS provides precise and agile answers to the questions companies have about their markets, helping to strengthen their performance and automate processes and operations.
In addition to the Competitor Monitor module, this system consists of 4 more modules that provide: smart alerts about market supply variations; indicators to measure the performance of their strategies; and smart pricing recommendations to optimize revenue.
Every company has its way of working, its policies, and its objectives. Therefore, our dynamic pricing system is also customized for each company. We provide advice, follow-up, and guidance to help companies bring their pricing strategies to their direct online sales channels.
Camilla Brugali, Product Manager, BrainPROS.
In addition to our BrainPROS system, at Reservamos SaaS, we have internal Revenue Management consultants who support and guide our partners in the creation of their pricing strategies. This way, we ensure that operational teams feel confident about the strategies they are creating, dispelling any doubts or fears about their effectiveness, and showing the potential of BrainPROS, providing them with the necessary training to achieve autonomy in the use of the solution, and thus guaranteeing a maximization of their revenue.
We have several success stories in the use of the Competitor Monitor and BrainPROS. In Brazil, wemobi, a 100% digital company, uses the Competitor Monitor. This module helped the company achieve significant revenue growth, reach a record occupancy rate, and sustain a substantial growth margin. All the data sources from the Competitor Monitor helped this digital company make better decisions about dynamic pricing.
Camilla Brugali, Product Manager, BrainPROS.
Another 100% digital brand located in Mexico is Roll&Bits, which uses the complete BrainPROS system and is an important success case in the use of Revenue Management strategies. In Camilla’s words: The Roll&Bits case is one of great pride for me. Through the use of BrainPROS, the company achieved a 37.8% revenue growth per trip; this means that the implemented strategies allowed Roll&Bits to maximize revenue for each trip taken. And that revenue growth per trip led the company to achieve a 41% growth in total revenue.
Today is the best time for any company to adopt smart pricing strategies. Faced with an increasingly modernized world, demanding more automated processes, more personalized experiences, and a more agile capacity to analyze data, it becomes imperative to have technology that solves all that, helps optimize processes, reduces operational times, and focuses energies on detecting growth opportunities. BrainPROS is the answer that companies seek to achieve those business objectives and increase revenue efficiently.
At Reservamos SaaS, we take pride in the specialized talent we’ve cultivated over time to drive the bus sector across the LatAm region.
That’s why we’ve prepared a summary of the most notable achievements of 2023. Each innovation and success reflects the diligent effort we’ve devoted to developing technology that accelerates the evolution of companies in this vital sector.
Through our Product, Technology, and Payments teams, we’ve maintained a steady pace of innovation to ensure the creation and enhancement of specialized tools that assist each bus company in achieving digital success.
As technological allies of the sector, we’re constantly striving to adapt swiftly to the environment, catering to the needs of travelers, and ensuring greater operational efficiency and optimization that helps boost the revenue and profitability of each company.
At Reservamos SaaS, we lead the technological evolution in the land transport industry.
Learn about the process of integrating the Doters loyalty program into Primera Plus’s eCommerce.
At Reservamos SaaS, we work day in and day out with our partners to ensure that their eCommerce platforms provide the best digital shopping experience for their travelers. Our technology and product team services bus companies to carry out integrations linked to marketing strategies, aiming to enhance competitiveness and increase sales. One of these projects involves integrating loyalty programs into the eCommerce platforms of bus companies, as it proves to be an excellent option for fostering greater traveler retention.
One of our partners, the Mexican bus line Primera Plus, sought to integrate the Doters loyalty program into its eCommerce platform. The technology and product team at Reservamos SaaS collaborated with both brands to make this possible.
Doters is a loyalty program developed by the Mexican airline Viva, focused on rewarding frequent travelers. Its partners include the airline, as well as ground transportation and financial services. The program has three levels (green, silver, and gold) with different benefits for users.
What is the advantage of having a specialized technology partner in your industry for such integrations? Each integration presents challenges and complexities to consider. In the case of a loyalty program, one of the most crucial factors is adhering to business rules and ensuring that every possible scenario for the traveler is seamlessly fulfilled within the eCommerce platform, without any friction. Reservamos SaaS provided the necessary support and guidance to make this business strategy successful, thus continuing to drive sales and traveler loyalty.
Having a loyalty program within your company’s eCommerce platform offers significant benefits, one of the most important being the ability to encourage more travelers to make their purchases online through your bus company’s direct channels.
For the integration of Doters into Primera Plus’s eCommerce platform, the technology and product team at Reservamos SaaS worked in stages to ensure the success of this integration. This process also involved the app to achieve consistency in service between the web version and the app, ensuring traveler satisfaction regardless of where the purchase is made.
What can travelers do when making a transaction with Doters?
Pay with points.
Accumulate and pay with points.
Pay with points and a credit card.
Pay with a credit card and accumulate points.
An important point is that ancillaries do not accumulate points, and points cannot be used to pay for any of those additional services.
How can travelers use the loyalty program? Travelers need to log in to use and accumulate their points. Here, the Reservamos SaaS team worked to create informative banners at each stage of the purchase funnel, encouraging login and providing greater clarity to the traveler on how to use points during the transaction. At the end of the purchase, the traveler receives detailed information about their purchase via email, along with information about Doters. Additionally, the digital ticket displays payment information, Doters member number, points used, amount in pesos, and additional Doters information.
Customizing and adapting your eCommerce platform is possible with the right guidance. With the help of our technology, your company has the flexibility to implement strategies that boost sales and strengthen connections with your travelers. Through our development and product team, we provide ongoing support for your initiatives to ensure the digital success of your company.
