In the fast-paced world of bus travel, where every minute and every experience counts, the ability to find the perfect travel option can make the difference between a hassle-free adventure and a journey filled with obstacles. At Reservamos SaaS, we are committed to transforming the bus ticket purchasing experience through advanced technologies and continuous updates to our eCommerce platform. One of the latest additions is the Recommended Trips feature. We designed this to enhance the user experience and maximize the revenue of our partners.
What Are Recommended Trips?
Recommended Trips is a feature that uses advanced algorithms to offer users a personalized selection of trips that fit their needs and preferences. This feature considers various factors, such as travel duration, price, itinerary, and ticket categories, to provide accurate and meaningful recommendations.
Objectives of Recommended Trips
The implementation of this feature has several key objectives:
Improve the purchase experience: By providing personalized recommendations, travelers can more quickly find the trip that best suits their needs.
Maximize revenue: By increasing the relevance of recommendations, completed purchases and average ticket prices increase.
Stay competitive: Bus companies can remain competitive by offering a modern and personalized shopping experience.
How Do Recommended Trips Work?
The magic behind Recommended Trips lies in its ability to understand and adapt to each user’s unique purchasing behavior. Here’s a breakdown of the different components involved in generating these recommendations:
Duration Recommendations: This component evaluates the duration of available trips and prioritizes those that are shorter or align with the user’s duration preferences. If all trips have the same duration, this component does not recommend any trip.
Price Recommendations: This component considers the price of each trip and recommends those that fit the user’s budget. Similar to the duration component, if all trips have the same price, no recommendations of this type are offered.
Itinerary Recommendations (The Favorite): This is the crown jewel of Recommended Trips. By analyzing purchase history and attempts, this component generates highly personalized recommendations that consider factors such as departure time, arrival time, and the user’s itinerary preferences. The more historical data we have on the user, the more accurate this recommendation will be.
Category Recommendations: This component uses the user’s history to identify the ticket categories they have previously purchased, prioritizing trips that offer discounts or specific options according to the user’s category preferences. For example, if a senior frequently looks for discounted tickets for their category, the system prioritizes trips that offer these options.
General Recommendations: As a complement, this component identifies trips recommended by multiple criteria (duration, price, itinerary, etc.), adding extra value to these recommendations. For example, a trip recommended for its itinerary, price, and duration will be highlighted as an excellent offer.
Achieved Results
The Recommended Trips feature has proven to be effective in multiple aspects:
Increase in completed purchases: Users find trips that fit their preferences more quickly, reducing cart abandonment rates.
Higher average ticket price: By offering more relevant trips, users are willing to pay more, increasing the average ticket price.
Higher revenue for our partners: With more completed purchases and a higher average ticket price, companies see a significant increase in their revenue.
Benefits for Travelers and Our Partners
Recommended Trips not only benefit users by providing highly personalized and convenient travel options but also generate significant impacts for bus companies.
For Travelers:
Enhanced User Experience: By simplifying the ticket search and booking process, Recommended Trips offer a more intuitive, seamless, and pleasant user experience.
Time Savings in Purchase: By receiving precise recommendations, users do not have to spend as much time searching for the ideal trip.
Greater Trip Relevance: Personalized recommendations ensure that users find trips that truly interest them.
For Our Partners:
Increased Sales and Customer Retention: By presenting users with the most relevant and attractive travel options, the likelihood of completing a booking and returning for future purchases increases.
Reinforced Competitiveness: By staying at the forefront of technology and innovation, bus companies can remain competitive in an ever-evolving market.
Greater Operational Efficiency: By optimizing the ticket booking and sales process, bus companies can improve operational efficiency and reduce costs associated with customer service and technical support.
At Reservamos SaaS, we are committed to driving the bus travel industry forward with intelligent, user-centered technological solutions like Recommended Trips. We are excited to continue working in collaboration with our partner companies to offer unparalleled travel experiences that exceed our users’ expectations at every step of the journey.
At Reservamos SaaS, our mission is to transform the bus ticket purchasing experience by offering technological solutions that not only improve user satisfaction but also boost our clients’ revenue. One of our latest updates is the Round-Trip Ticket feature, designed to encourage travelers to save time and money while increasing the average ticket value.
What is the Round-Trip Ticket Feature?
This feature allows users to purchase round-trip tickets in a single transaction, simplifying the experience and offering significant savings. This option saves travelers time while encouraging more efficient trip planning, resulting in an increase in the average ticket value.
Impact on Average Ticket Value
Since the implementation of this feature, we have observed a +10% increase in average ticket value. This is because travelers are more inclined to purchase a round-trip ticket rather than buying one-way tickets separately. By simplifying the process and offering incentives such as discounts on round-trip purchases, travelers see significant added value, which translates directly into increased revenue for bus companies.
Round-Trip and Open Ticket
This feature complements perfectly with the Open Ticket option. This option allows travelers to choose their destination and redeem their ticket at a later date, without needing to visit a ticket booth. With just a few simple steps on the eCommerce platform, users can manage their tickets flexibly and conveniently.
Benefits of the Open Ticket
Boosts Round-Trip Ticket Sales: By offering the option of a round-trip ticket with an open return date, travelers are encouraged to take advantage of this flexibility and plan their trip more comprehensively.
Increases Conversion in the Sales Funnel: The ease of use and flexibility of the Open Ticket increases the conversion rate in the sales funnel, as travelers are more likely to complete the purchase.
Competitive Edge Over Air Travel: Offering a flexible and convenient ticket purchasing option positions bus companies as an attractive alternative to airlines.
Higher Traveler Satisfaction: By providing an option that adapts to the changing needs of travelers, overall user satisfaction is improved.
Redemption from eCommerce: Users can redeem their ticket easily and directly from the eCommerce platform, hassle-free.
Hybrid Round-Trip Ticket: Flexibility and Convenience
The Hybrid Round-Trip Ticket function takes flexibility a step further. In the sales funnel, travelers are shown the option to choose a fixed date for the outbound journey and, if they do not have a defined return date, they can select the Open Ticket option for the return trip. This combination offers several important benefits.
Increased Average Ticket Value: Allowing users to book a complete trip with the option of a flexible return ensures a more comprehensive travel experience, resulting in a higher average ticket value.
Greater Flexibility for Travelers: This option attracts a broader audience by offering the possibility to plan the return trip at their convenience.
Improved Planning and Efficiency: Bus companies can better plan vehicle capacity and optimize operational efficiency by ensuring the purchase of hybrid round-trip tickets.
Traveler Loyalty: A more satisfying and convenient ticket purchasing experience helps retain users, encouraging repeat purchases and achieving higher long-term traveler retention.
Successful eCommerce Strategy
A key to success in eCommerce is the ability to listen to travelers’ needs and interests and adapt these preferences to online sales channels. The Round-Trip Ticket feature, along with the Open Ticket and Hybrid Round-Trip Ticket options, demonstrates our commitment to offering solutions that not only meet travelers’ needs but also drive growth and competitiveness for bus companies.
The success of these features would not be possible without the dedicated work of our Product and Customer Success teams. These teams collaborate closely to ensure that each update directly benefits the sales channels of our partner brands, positively impacting their sales metrics and helping to retain their users.
The Round-Trip Ticket feature and its complements, the Open Ticket and Hybrid Round-Trip Ticket, represent a significant advancement in how travelers purchase bus tickets. These innovations offer an improved purchasing experience and increase the average ticket value. At Reservamos SaaS, we remain committed to the digital transformation of the transportation sector, providing technological solutions that benefit both travelers and our partners.
At Reservamos SaaS, we’re excited to introduce our latest innovation in Revenue Management technology: Travel Listing. We designed this new functionality to revolutionize the way bus companies manage their prices and make strategic decisions.
What is the Travel Listing in the Revenue Management System?
The Travel Listing is a powerful tool that provides an overview and comparison of fares and availability on different routes and schedules, all in one easy-to-reference table. Now, without the need to download multiple files or make complicated comparisons, you can quickly access the data you need to make informed decisions.
Key Benefits
Agility: With the Travel Listing, get the data you need more quickly and efficiently. You no longer have to waste time searching and comparing information in multiple places.
Practicality: Simplify your decision-making process by having all the relevant information in a single comparative table. With intuitive filters, such as route, service base, competitor, schedule, and days of the week, you can easily refine your search for specific information.
Comparative: Better understand the competitive landscape by easily comparing your rates and availability. And analyze them with those of your competitors on one specific route and schedule. This allows you to adjust your pricing strategy in a more precise and effective way.
How Does the Travel Listing in the Revenue Management System Work?
The Travel Listing uses advanced Revenue Management technology to gather and analyze real-time data on demand, occupancy, and purchase anticipation. It also informs you if dynamic pricing is being applied (or not) for that route. With this information, our system generates intelligent price recommendations. This optimize your revenue and strengthen the operational performance of your bus company.
Here are some of the data you can obtain with our Travel Listing:
Listening to Our Allies
At Reservamos SaaS, we deeply value the feedback of our allies. Every update we make, including the addition of the Travel Listing, is the direct result of listening to and responding to the needs and desires of our community. We are committed to providing technological solutions that add real value to your business and help you achieve your growth and success goals.
Discover how the Travel Listing can transform your approach to pricing strategy and help you make more informed decisions.
Nowadays, many bus companies are missing out on valuable revenue opportunities because they are not leveraging their greatest asset: data. Without a proper data structure, it becomes difficult to understand their travelers, which prevents them from fostering brand loyalty and offering personalized experiences that make them return.
The main challenges include:
Different sales channels that are not integrated, creating an inconsistent experience for travelers.
Information silos in each department of the company, preventing a comprehensive view of customer behavior.
Lack of personalization that limits opportunities to offer additional products (cross-sell) at the right time.
With ReservamosONE, this completely changes. By integrating all channels and intelligently leveraging data, companies can create personalized experiences that increase sales and build strong, long-term relationships with customers. Loyalty is no longer a challenge, but an opportunity that starts with personalization.
Get to Know Each of your Travelers
It’s not just about knowing your market in general, but about knowing each of your travelers individually. ReservamosONE provides detailed information about each user, from their purchase history to their travel preferences, allowing you to offer personalized experiences that increase customer satisfaction and foster brand loyalty.
What is ReservamosONE?
ReservamosONE is an intelligent solution designed for transportation companies to collect, organize, and analyze their travelers’ data in a centralized way. Its main goal is to increase loyalty, improve the personalization of the experience, and ultimately boost sales conversion.
How Does This Solution Work?
ReservamosONE transforms data management and customer service through several key features:
Sales channel integration: Connects all customer touchpoints (web, app, ticket offices, etc.) into a centralized platform, ensuring a seamless and consistent experience.
Real-time data collection: Captures every traveler interaction immediately, providing real-time insights into their behavior and preferences.
Profile unification: Creates a unique profile for each traveler by consolidating all their interaction and purchase data across different channels.
Sales funnel analysis: Monitors and analyzes traveler behavior at each step of the funnel, identifying areas for improvement and optimization opportunities.
Creation of personalized segments: Uses the collected data to create traveler segments, enabling personalized recommendations and promotions.
Use Cases of ReservamosONE Applied in Marketing Campaigns
Reactivating Inactive Users
Through campaigns across various channels such as email, SMS, and push notifications, ReservamosONE can help companies reactivate inactive users within the last 30 days. This increases customer retention.
Recovering Abandoned Cart Users
ReservamosONE enables sending personalized messages to users who have abandoned their shopping carts, reminding them of the products they left behind and encouraging them to complete their purchase.
Promoting Sales Channels
By identifying users who make purchases through the web to incentivize them to download the mobile application, ReservamosONE can help companies efficiently promote their various sales channels.
Power your Business with ReservamosONE
At Reservamos SaaS, we believe in the power of getting to know your travelers and offering them personalized experiences that make them feel valued and appreciated. With ReservamosONE, bus sector companies can structure and measure their travelers’ interactions, get to know each of them on a deeper level, and unify interaction across all channels.
Join us and discover everything ReservamosONE can do for your bus company.
At Reservamos SaaS, we’re passionate about transforming the digital purchasing experience. That’s why we are committed to providing innovative solutions for travelers. Now, we’re delighted to introduce our latest advancement in collaboration with Primera Plus: ticket delivery via WhatsApp!
Now travelers will receive their bus tickets directly through their favorite messaging app, eliminating the need to search their inbox or print documents.
Here’s everything you need to know about this exciting feature and how it can simplify travel.
How does it work?
The process is simple and efficient. When users make a purchase through the platform, they register their phone number. Once they complete the transaction, we generate their tickets and share the corresponding URL with the bus company through a webhook.
Then, using an integration with their CRM, Primera Plus sends the tickets directly to those WhatsApp numbers. This automated process ensures fast and secure ticket delivery.
Benefits for Travelers
Unparalleled Comfort
WhatsApp is one of the most popular and widely used instant messaging applications in the world. By allowing users to receive their bus tickets directly on this platform, you’re providing a convenient and familiar experience that seamlessly integrates into their daily lives.
Quick Access
With ticket delivery via WhatsApp, travelers can access them anytime, anywhere. They no longer have to sift through hundreds of emails or worry about printing tickets.
This not only improves convenience for them but also streamlines the boarding process and reduces the chances of ticket loss.
Security and Privacy
At Reservamos SaaS, we understand the importance of protecting personal data. That’s why, along with Primera Plus, we opted for a platform like WhatsApp, which offers end-to-end encryption to ensure the security and privacy of tickets during transmission.
This way, travelers can feel at ease knowing that their personal data is protected. They can also trust they will receive their tickets safely and reliably.
Drives Loyalty and Customer Experience
This feature not only simplifies the ticket purchasing process but also significantly enhances travelers’ experience, resulting in happier and more loyal users to the brand, in this case, happier travelers with Primera Plus. By offering a convenient and familiar way to receive tickets, our partners can strengthen their relationship with end-users and differentiate themselves in a competitive market.
Moreover, by integrating into the WhatsApp communication flow, this service provides a seamless experience that reflects the brand’s commitment to excellence in customer service.
At Reservamos SaaS, we take pride in offering technological solutions that not only drive the digitalization of the bus industry but also enhance the lives of travelers.
Ticket delivery via WhatsApp is just one example of how we are constantly innovating to simplify journeys and make every step of the purchasing process a more pleasant experience for each user.
