Build vs Rent. The dilemma for bus companies looking for a better digital strategy

Build vs Rent. The dilemma for bus companies looking for a better digital strategy

It all boils down to one question: do you own a software company or do you sell products and services online?

When it comes to analyzing the digital strategy that you would implement in your organization, it all comes down to one question: do you have a software company or do you sell products and services online?

This question refers to the fact that there are mainly two strategies that will help you develop your online platform. The first is Build, that is, create a solution from scratch, using Business Intelligence tools. The second is Rent, that is, renting a platform with pre-built content. Do you know which one suits your business?

If your company wants to run a completely new platform and with a key differentiator, then the option is to hire a team of developers and create a special area within your company, to create a completely custom site and build it from scratch. However, although most organizations can find the budget to develop the first version, the real problem is maintenance, because in each version the changes affect the next phase and all the inconsistencies need to be resolved. Your platform will require constant updates to keep it up to date with the accelerated pace of innovation in eCommerce technology, the changing vision of your business, and digital user behavior. This makes building your platform a never-ending cycle of costs and attention, constantly distracting you from your core mission: the product or service you offer your customers.

Needless to say, choosing the Build strategy is not a smart investment if your organization is not completely dedicated to technology development.

On the other hand, there are many benefits to a rental model including faster time to market, easier integrations with open SaaS APIs, lower up-front costs, and it’s generally easier for you to set up, which reduces the burden on your operational and technology team. SaaS solutions move maintenance to your technology provider, who has a comprehensive understanding of the business, provides constantly improved value, and offers a business model focused on making costs predictable, both in the initial phases and in upgrades.

The general concern with SaaS is whether it will be fully featured, or customizable enough, to meet the specific requirements your company has and the industry you are in. But with the opening of platforms and more APIs the flexibility of the rental option has grown more and more. Another concern for companies is the follow-up that a technology provider can deliver according to the challenges and growth of the digital platform. In this sense, it is important to consider the alternatives offered by the market and the experience and support that each one provides. A supplier specialized in your sector will provide you with a lot of knowledge and vision that your company can take advantage of to offer a better service.

Building truly personalized experiences through a robust and scalable SaaS eCommerce platform is absolutely possible. In addition, through this model you can dedicate yourself to what you know how to do best and leave the optimization of your digital platform in expert hands, without losing sight of what interests your customers the most.

At Reservamos SaaS we can help you implement your digital platform. Contact us at [email protected] to learn more about your options.

How technology is transforming the travel experience

How technology is transforming the travel experience

No doubt, the use of technology in tourism has become a must and has transformed the way we plan our trips.

Today travelers begin their adventure long before they even choose the destination. Putting together the perfect vacation begins with an online search to compare options, tourist sites, communication routes to get there, attractions, and much more. Digital travelers plan all of this through their mobile devices. According to a study by Google Travel, 74% of users plan their trips through the Internet, while only 13% continue to use travel agencies for it.


Meanwhile, a study by the consulting firm McKinsey showed that since the pandemic, more than 75% of consumers have tried new ways of buying and intend to maintain them in the long term. Mobile apps, virtual tours and online reservation systems have become the basic resources of the tourism sector in order to improve the user experience. From the destination that travelers choose, the planning of activities, to the steps following their return, the entire process uses technology as a fundamental tool.


With travel trends focused on technological advances, the industry has focused on key areas such as:


  • The use of consumer data to extract actionable information in a secure way, in order to create increasingly detailed profiles to personalize and streamline the traveler experience.
  • Implementing automated tools that can respond to dynamic behavior in real time.
  • Adapting your business model and product offering for the new digital traveler.
  • Creating a culture of agility and resilience in the face of change.


In turn, the number of potential customers has been increasing due to the reach provided by social media. However, the current uncertainty in consumer confidence adds an additional complication for tourism. The key is to identify trends among your current shoppers and use a series of automated “test and iterate” experiments to find the right points in the customer journey to drive high-value purchases.


Learning and adapting to the needs of digital travelers is now becoming easier through technology. And it is also of great importance to have the necessary tools to process this information, and make smarter decisions that bring more personalized services. Can you imagine being able to accompany any digital traveler from the moment they perform a search on your website? Know from routes, dates and times that are more attractive and thus be able, for example, to develop loyalty programs that increase the attractiveness of your service.


Your bus company must adapt as consumer expectations increase, through the use of technological tools in all areas of business, from strategic planning, operations to marketing. Interaction with the traveler becomes more critical every day and keeping your line updated will allow you to get closer to your travelers, get to know them better and be able to follow their adventure from the first purchase intention.


We have the technology. Now the question is: are you ready to implement it? Contact us!