by Beatriz Ladrón | Jun 13, 2023 | eCommerce, Success Story
The ideal eCommerce to conquer new markets
Greyhound, one of the leading bus companies with operations in the United States, Canada, Australia, England, and Mexico, trusted Reservamos to launch its online sales channel in the Hispanic market, which concentrates on routes between Mexico and the south of the United States.
Smart platforms for smart travelers
Greyhound had specific needs and goals that ranged from generating data intelligence to helping them make decisions, making their online sales channel the highest percentage of total ticket sales.
The Reservamos SaaS technology helped Greyhound analyze user behavior, create advanced sales strategies, partner with other companies to connect destinations, and develop marketing strategies to drive users to its website.
The eCommerce solution allows Greyhound to have an effective service that provides a high conversion rate, an optimized purchase funnel, and a friendly user interface and experience, accompanied by continuous support to achieve sales goals.
Competitive and differentiated eCommerce
The series of modules from the eCommerce solution enabled Greyhound to offer a more flexible, dynamic experience for digital travelers.
Greyhound analyzed user behavior, integrated eCommerce into their loyalty program, and joined the most popular payment methods and anti-fraud functions. And made strategic alliances with the Estrella Blanca bus line to connect destinations.
Another benefit was that by having sales in advance for online purchases, Greyhound used the data generated to understand the traveler better and personalize the experience with the help of our analytical module, which is key to its current operations. Through a better understanding of the traveler, they have refined their strategies in operations, marketing, and communication by providing personalized service.
Personalized innovation
Among the great advantages of Reservamos SaaS eCommerce for Greyhound was to customize it and integrate solutions according to their needs.
Impact achieved:
- Fare Classes
- An innovation developed by the Reservamos SaaS team together with Greyhound was the creation of fare classes. When choosing a destination and time, each schedule shows three rates differentiated by prices and benefits, divided into Economic, Extra Economic, and Flexible, the last with the greatest benefit for the traveler.
- Online sales
- The Greyhound bus line has increased the percentage of online sales by +60% in less than 2 years.
- Average transaction value
- Since the implementation of the online sales channel, the average transaction value has been increasing year after year, with a 5x growth since the start of online sales.
- Mobile devices
- The mobile web channel has represented the highest growth in sales, thanks to its technology and usability on any mobile device. The Reservamos SaaS team decided to implement Android and iOS applications to migrate their travelers to a higher converting channel. Currently, 50% of online sales are on mobile devices. Furthermore, these Apps have a rating of 4.4 on Android, 4.3 on iOS, and +9K downloads altogether.
- Payment approval rate
- At Reservamos SaaS, we managed to reach a rate of 96%, maintaining an average payment approval rate of 83% with an upward trend.
- Percentage of chargebacks (fraud)
- Thanks to our technology, experience, and continued collaboration with Greyhound and the payment gateways, they achieved an average of less than 1% in chargebacks in the last three years.
Implemented strategies:
- Use of dynamic prices.
- Offer discounts every day, and reduced prices.
- Move terminals closer to urban areas with a high residential concentration, avoiding city centers.
- Establish a strong presence in digital media.
Guiding the growth and success of the bus lines’ digital channels means working closely with them to innovate and offer solutions that adapt to the digital travelers’ needs. It is essential to understand the users’ interaction when looking for and purchasing their bus tickets to create dynamic solutions that adapt to what travelers require.
by Beatriz Ladrón | May 24, 2023 | Updates
With the Panic Button, BrainPROS gives you the agility and efficiency needed to act in real-time.
BrainPROS offers not only a broader vision and answers to the questions that bus companies have about their market but also a solution that provides greater agility to operational teams to manage resources and perform various actions more efficiently.
In addition to the Pricing Strategy module, which allows companies to easily apply intelligent prices to their routes, BrainPROS also features a Panic Button.
The Panic Button functions as a switch that allows bus companies to deactivate the dynamic prices set in their eCommerce through BrainPROS. With this functionality, companies have three options:
- General shutdown: Activated by pressing the “Disable Discounts” button on the initial screen within the “Routes” menu. This deactivates all discounts for all routes.
- Selected route: Activated by pressing the “Disable Discounts” button to deactivate all active strategies for a specific Origin-Destination pair.
- Selected terminal: Found within one of the terminal combinations within a route. Pressing the “Disable Discounts” button makes the discounts disappear only within the selected terminal combination.
This functionality enables operational teams to react in real-time and more agilely to the behavior of travelers and the market, ensuring higher revenues and ticket sales on different routes. Whether it’s a human error when loading prices or during peak seasons when demand exceeds expectations, Revenue Management, Pricing, Operations, and Marketing teams can ensure greater profitability for travelers by modifying strategies according to market trends at that moment.
by Beatriz Ladrón | May 24, 2023 | Updates
Introducing bulk data download to facilitate market analysis.
One of the most valuable assets for effective Revenue Management strategies is the data and information that companies have to enhance the accuracy of their decisions.
BrainPROS provides that accuracy to bus companies by providing answers to their market questions. One of the features that facilitate analysis for our partners is bulk data download. This allows operational teams to download a single file with all the configured market routes from the Competitor Monitor within a specified period of time, based on the company’s monitoring needs.
Data download is among the top 5 actions performed by our partners in BrainPROS. Therefore, we aim to provide a simpler, more practical, and efficient way to make the information generated by BrainPROS available to operational teams, so that it can be transferred to their internal analysis services and tools.
In addition to downloading individual reports based on a company’s search in the Competitor Monitor to generate summarized and detailed reports, now they can also perform a bulk download to:
- Download information and data without the need for a prior search.
- Select multiple routes and filters in a simple or detailed manner, depending on the information they want to analyze.
- Directly download their reports and receive a link with the generated report in their email.
This way, we ensure that we have reports ready when our partners need them. The answers about your market have never been clearer and faster with the help of BrainPROS and the Competitor Monitor.
by Beatriz Ladrón | May 24, 2023 | Updates
Access the future of smart pricing today, with the help of BrainPROS.
BrainPROS is a Revenue Management solution, created to provide answers to key questions about your market, in a simpler and more effective way. Through its different modules, your company can create smarter pricing strategies, based on factors such as demand, occupancy, and purchase anticipation, and thus generate more revenue.
One of the modules that integrate BrainPROS is Pricing Strategy. This module allows your company to apply smart pricing to your routes in a more dynamic and agile way. Using factors such as schedules, dates, availability, and priority, you can create a pricing strategy that drives higher sales in the destinations of your choice.
By creating a pricing strategy in a more efficient way you will see essential benefits for your company, such as:
- Load your prices and discounts in a faster and more massive way. What used to take days, with BrainPROS can take a few hours!
- Mitigate errors and reduce the time it takes to upload prices to your eCommerce.
- Increased focus of your operational teams on developing strategies that generate more revenue.
- Modify and edit your smart prices according to market and traveler behavior.
- Boost the increase in tickets sold, occupancy, and of course, revenue.
- Higher profitability on each route.
- More competitive average fares.
And mainly, an increase in anticipation of purchase, which will trigger the following:
- A greater loyalty of your travelers and frequent purchases, since you will encourage your traveler to better plan their trips and look for the best price.
- Your operations team will be able to improve the planning and organization of each route and schedule to generate additional revenue.
Access the future of smart pricing today.
The best thing about BrainPROS is that it fits your business. Regardless of whether or not you have a Revenue Management area, with the help of our team and technology, you will have at your fingertips and in the same tool the power to increase your revenue and improve the profitability of each trip, in each of your routes and schedules.
by Beatriz Ladrón | May 17, 2023 | Updates
We integrate a bus scheme with +100 seats into IAMSA’s eCommerce.
In Reservamos SaaS, we understand the importance of bus companies having fleets of vehicles equipped with the best technology. From safer and more comfortable buses to increased capacity to meet the demand of travelers.
In this regard, fleet renewal represents an opportunity for any bus company to attract more users who are willing to experience more comfortable and pleasant journeys. However, this doesn’t have to become a headache when it comes to updating a bus company’s eCommerce.
Recently, the Mexican company Grupo IAMSA introduced double-decker vehicles with over 100 seats to its fleet under different brands. This led the development and product team at Reservamos SaaS to adapt a new seating diagram on each bus line’s eCommerce platform to display the newly available seating capacity.
This way, travelers can easily and efficiently go through the purchasing process. When selecting their destination and schedule, they can see a diagram and a legend indicating the number of available seats. They can then choose their preferred floor and seat.
A crucial part of the dynamism of the Reservamos SaaS eCommerce platform and the experience our technology teams have in the bus sector is the agile innovation to showcase to travelers the benefits of choosing partners who have our technology in their eCommerce.
